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An Analysis on the Extent of Satisfaction in

Buying Nokia Cell Phone Products among JRU
Graduate School Chinese Student

Example –
Descriptive Method
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INTRODUCTION
The Nokia is experiencing tough
competition with other mobile phone
manufacturers. Its market share has
diminished but still has a strong brand
association among consumers especially
in Europe and some parts of Asia. This
made the researcher study about Nokia
and its marketability among JRU
Graduate School students.
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RESEARCH PARADIGM
Input
I. Profile of the
Respondents
Name(Optional)
Age
Gender
II. Competitive
Strategic Analysis
of Nokia cell Phone.
Product
Price
Place
Promotion

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Process
I. Survey
(Questionnaire)
II.Analysis
A Multiple
Regression
1. F-Test
2. T-Test
III. Presentation
of Data
IV. Conclusion &

Output
Extent of
Satisfaction on
buying Nokia cell
phone products
1. Acceptability
2. Awareness
3. Preference
4. Image

Recommendation

My Presentation

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STATEMENT OF THE PROBLEM

1. Determine the respondent's profile in terms
of the following variables:
1.1 Age
1.2 Gender
2. Make the competitive advantage analyses
of Nokia mobile phone in term of
Products/Services:
a. Quality
b. Features
c. Reliability
3. Make the competitive advantage analyses
of Nokia mobile phone in term of Price:
a. List Price
b. Discount
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STATEMENT OF THE PROBLEM
4. Make the competitive advantage analyses of
Nokia mobile phone in term of Place
(Distribution):
a. Strategic location
b. Market Coverage
5. Make the competitive advantage analyses of
Nokia mobile phone in term of Promotion:
a. Advertising
b. Sales Promotion
c. Telemarketing
d. Internet
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STATEMENT OF THE PROBLEM
6. Determine the extent of satisfaction of the
respondents on Nokia in terms of:
a. Adaptability
b. Awareness
c. Preference
d. Image
7. Test the hypothesis through regression
analysis.
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My Presentation

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Population and Sampling
• The respondents or participant of the
study are the Chinese students of JRU
Graduate School of business.
• Since there are only 68 students in the JRU
Graduate School, the whole population is
considered the size of sample.
• Descriptive method was used to describe
the nature of a situation, as it exists at the
time of the study and explore the causes
of particular phenomenon.
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My Presentation

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FINDINGS AND CONCLUSIONS
PROBLEM

FINDINGS

1. Determine 1. 47.06% of the
respondents are
the
aged between 18respondent's
25 years old ,
profile in
35.29% of them
terms of the
are aged between
following
26-30 years,
variables:
17.64% of them
1.1 Age
aged above 30
1.2 Gender
years old.

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2. 61.76% of the
respondents are
male, 35.29% of
the respondents
who are female.
2.94% of them

CONCLUSIONS
1. Majority of
the respondents
can be
considered
young or are
taking up
Graduate school
nearly after
graduation from
college.
2. Most of the
respondents are
male students
enrolled during
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FINDINGS AND CONCLUSIONS
PROBLEM

FINDINGS

CONCLUSIONS

2. Make the
competitive
advantage
analyses of
Nokia mobile
phone in term
of
Products/Servic
es:
a. Quality
b. Features
c. Reliability

The respondents
assigned the
highest weighted
mean of 3.49,
where the
respondents
strongly agree to
item A which
says that “I buy
Nokia which I
believe have
high quality and
durability.”

For the
product,
quality has
the highest
weighted
mean
followed by
feature and
the last is the
reliability. All
of them claim
that the
respondents
agree with
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the different

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FINDINGS AND CONCLUSIONS
PROBLEM

FINDINGS

CONCLUSIONS

3. Make the
competitive
advantage
analyses of
Nokia mobile
phone in term
of Price:
a. List
Price
b. Discount

the respondents
assigned the
higher weighted
mean of 3. 60,
where the
respondents
agree to item B
which says that
“I prefer Nokia
since its price is
appealing
through its
strategic
discount.”

For the price,
the higher
weighted
mean is
assigned by
the
respondents
to list price
than the
discount. Both
of which have
the same
verbal
interpretation
of that the 10

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FINDINGS AND CONCLUSIONS
PROBLEM

FINDINGS

CONCLUSIONS

4. Make the
competitive
advantage
analyses of
Nokia mobile
phone in term
of Place
(Distribution):
a.
Strategic
location
b. Market
Coverage

the respondents
assigned a
weighted mean
of 3.44, where
the respondents
strongly agree to
the only item
which says that
“Nokia is
generally
available in
nearby store.”

For the place,
strategic
location has a
higher
weighted
mean than the
market
coverage.
Both of them
have the
same verbal
interpretation
that they
strongly
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agree.

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FINDINGS AND CONCLUSIONS
PROBLEM

FINDINGS

CONCLUSIONS

5. Make the
competitive
advantage
analyses of
Nokia mobile
phone in term
of Promotion:
a.
Advertising
b. Sales
Promotion
c.
Telemarketing
d. Internet

the respondents
assigned a
weighted mean
of 3.18, where
the respondents
agree to the only
item which says
that “I find ease
to find Nokia
through
telemarketing.”

For the
promotion, the
highest weighted
mean is assigned
by the
respondents to
telemarketing,
which was
followed by sales
promotion, third
is the internet
and the last is
advertising. All
of the areas
under promotion
have the same
verbal
interpretation 12

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FINDINGS AND CONCLUSIONS
PROBLEM

FINDINGS

CONCLUSIONS

6. Determine
the extent of
satisfaction of
the
respondents on
Nokia in terms
of:
a.
Adaptability
b.
Awareness
c. Preference
d. Image

the respondents
assigned a
weighted mean
of 3.29, where
the respondents
strongly agree
to the only item
which says that
“Nokia puts the
right product in
the right place,
at the right
price, at the
right time.”

The respondents
assigned the
highest weighted
to the area of
adaptability that
could claim that
the respondents
have strongly
agreed with, next
is image, then the
preference and
the last is
awareness. The
grand weighted
mean for the
extent of
satisfaction says
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that the

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FINDINGS AND CONCLUSIONS
PROBLEM
7. Test the
hypothesis
through
regression
analysis.

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FINDINGS

CONCLUSIONS
1.There is a linear
statistical
relationship that
exists between
the product
variable and at
least one of the
independent
variables.
2.The regression
lines for all the
variable of
product, price,
place, and
promotion are 14

RECOMMENDATIONS
•For the Nokia manufacturer
They must produce Nokia cellphones that are
truly high-end but still sold in a cheaper price.
Nokia manufacturer must produce what the
consumers need.
They should make or include new features such
as new games or applications to the cellphones which
are not yet seen in its other products or from their
competitors’ products.
They should create or at may be review their
existing product lines so that they will be able to see
which are no longer popular among the consumers.

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RECOMMENDATIONS
For the Nokia product sellers and distributors
They should sell Nokia products at a
competitive level.
They should apply different strategies to
sell Nokia products to the consumers aside from
newspaper or magazines but also to YouTube,
Facebook, Tweeter, Renren (Chinese Facebook).
They should give some promotions like
discounted prices for the students, or maybe old
Nokia cellphones swapping, etc.

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RECOMMENDATIONS
• For the Consumers including the
students
Before buying a cellphone, they must consider the
total “package” of the product like checking the
labels and specifications.
They must remember that Nokia products have
their own strengths and weaknesses therefore;
they should know that their acceptability is
based on individual users.


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RECOMMENDATIONS
• For the Future Researchers
• Conduct a similar study but including
more profile variables like years in
the Philippines, frequency of buying
new cellphone, etc. and may include
comparison among different brands
of cellphones

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My Presentation

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