By Joshua Stone

We Media – The modern media is a
conversation not a lecture.  Blogger is a blog storage service that allows private or multiuser blogs with time-stamped entries.  A blog allows you to Share your thoughts, photos and more with your friends and the world.  New media technologies its responsible for is web 2.0 where your able to interact and share with others on the World Wide Web.  An original example of this copy would be the wiki.  It was created by Pyra Labs, which was bought by Google in 2003.

Free Speech
 The blogger promotes free speech and allows people to share
without censorship. For example when signing up or logging in you see;

 There is no hierarchy of the blogger users but is decided
through comments or rates. This is more of an egalitarian system.

Institutions – Big Media
The blogger is affiliated to a traditional big media company called the known ‘Google’.

 The company that owned Blogger originally was ‘Pyra Labs’. The blogger wasn’t originally owned by ‘Google’ until 2003.

We Think – New Media allows members of
society to share and collaborate faster then ever before. Mass innovation is now more important than mass production.  The kind of ideas shared on the blogger are personal things
either shared with other bloggers or private.  Some professionals do use Bloggers for example ’50 Cent Army’ get paid by the government and told what to right.  They do have commercial value but no one buys or sells just mainly share.  The audience for this website is for people who like to share and post things around the world adapting on web 2.0.

We Think – Pro-Ams
Due to this, the types of information shared can vary from productions such as music, images, video or static text. Finally, the level of expertise required to fulfil the role of a “blogger” is not too challenging. Whether your user is a critic or producer, navigating and communicating through the median is simple and user friendly. Blogger allows users to collaborate and share in many ways. Due to “Pro-Ams” taking on tasks usually performed by professionals, users may choose to share their work so that others can deliver an opinion on the text. This creates unities and “subscribers” making the Blogger community more user friendly. Most users have a common background education, however, expert critics (the kind referred to in Web 1.0) are also known to use the facilities proved by Blogger.

Open Source
 The technology this site uses is open source just like for
example the ‘Wikipedia’. It is available for anyone to download to get blogging!  Blogger allows users to discuss/ share develop ideas for improving its tools by feedback. For example recently they made more space on the blog to store more information on.

 Blogger helps promote privacy by when you log in or sign up it gives you the option of showing to other bloggers to interact or keep private.  The website has been involved with personal biography's from Iraq soldiers and also citizens from other country’s telling their story of what domestic issues are happening.  Blogger does benefit from the copyright freedom of the internet as there are other sources then the media.

Creative Commons
 It doesn’t use creative commons as it is owned by ‘Google’ thus
having its own copyright protection. Due to Google being a big company they will decide if any restriction should apply to Blogger.  This can make Blogger more or less effective for many reasons. Blogger can be seen as less effective in terms of free speech if it has lots of restrictions (enforced by Google). However, Blogger could be seen as more effective if it has restrictions as opinions and views can be dealt with more ethically.

Digital Divide
 All

the users have access to the company’s services.

 You don’t have to pay to get involved its free and advertises to be quick and flexible in order for users to get blogging.  The only way the company allows people in the world to connect is through the World Wide Web. Has different languages for the blogs.

 The

spread of information on its service for example who can connect with who depends on the bloggers settings. This means users have the choice to have it private or not.  There are no restrictions on who can access or contribute. However Blogger has been blocked for periods of time in the following countries: - Fiji, People's Republic of China, Iran, Pakistan, Syrian Arab Republic, Myanmar and Turkey (four days in October 2008)  The information is censored by the company knowing who’s saying what and if there is an importance to the public.

Free Press
 The Blogger does offer service that can be used by citizen
journalists in order to spread information for the public interest.  They have been involved in suppressing information for example, personal stories of citizens in a domestic country. The public are able to here a different side.

Marxist Theories of control?
 The

Blogger doesn’t have a central ideology/ belief/ mission statement as your free to express yourself.  The users represent no particular ideology but the point of view is from the users making it personal  The Blogger allows users to have a free flow of ideas by enabling them to personalise the way they want. It does no enforce bias what so ether.  It will conflict with governments, companies, organisations and religious groups as it allows free speech thus users can either support these groups or offend them.

Power Elites
 The

website doesn’t challenge any big media company's as they are owned by Google. But other sites like blogger such as ‘Twitter’ would be their competition.  The Blogger is part of an Oligarchy which is Google that dominate a big part of the internet.

Internet Neutrality
 The Blogger does rely on internet neutrality to be successful
if not the blogger wouldn’t exists in the way it works.  It is not under any threat of being banned or shut down by the New Legislation like the Digital Economy Bill.  The way the Blogger promotes internet neutrality is by allowing users to personalise their blog and what they want to be shown.