PRESENTS

THE MARTINI FAMILY
OR
“ C O C K T A I L R O YA LT Y – A L L Y O U N E E D T O K N O W T O O R D E R , D R I N K A N D E N J O Y T H E K I N G O F C O C K TA I L S ”

WITH SPONSORED BY ANGUS WINCHESTER TANQUERAY

Five Aims for Today
• I want to remind or educate you of the Iconic status of the drink. • Explain that the Martini is not just a drink but a Family of Drinks. • Show how by only thinking of 7 different variables in a Martini then you can have 9216 variants • Amuse you. By trying to give you some Michael Pollen style advice as to how to be ‘good’ at drinking and ordering Martinis. • Remind (or Convince) you that Tanqueray makes not just fabulous T&Ts but also Award Winning Dry Martinis…

Why (or Who) Me?
• Global Ambassador for Tanqueray Gins • A Bartender with over 2 decades of Experience • A Gin Genius • A Martini Maven

Rule # 1

Beware the drink that has the word Martini in its name…

Why So Important?
• • • • • • • Authenticity and Credibility Imagery Celebrity Less a Recipe more a Ritual So easy to make (…so easy to screw up) Personalised Tastes so damn good…

Iconic Cocktail

Martini Symbolism
• • • • • • • The Martini is American The Martini is Urban The Martini is High Status The Martini is a Man’s drink The Martini is Optimistic The Martini is Adult The Martini is Retro

Celebrity

Wit and Wisdom
• • • • • • • Dorothy Parker & Ogden Nash Dean Martini and Humphrey Bogart HL Mencken and Bernard De Voto Nikita Khrushchev Earnest Hemingway and Ian Fleming New Yorker Cartoons Anonymous…

Dorothy Parker

“ I love a Martini – two at the most… at three I am under the table and at four I am under the host”

Ogden Nash • The Drink with Something in it

Dean Martin

“after two Martinis don’t drive… don’t even try to Putt”

Humphrey Bogart

“ I should never have switched from Scotch to Martinis…”

H.L Mencken

“The Only American Invention as Perfect at the Sonnet”

Bernard De Voto

“You can no more keep a martini in the refrigerator than you can keep a kiss there. The proper union of gin and vermouth is a great and sudden glory; it is one of the happiest marriages on earth and one of the shortest-lived. The fragile tie of ecstasy is broken in a few minutes, and thereafter there can be no remarriage”

Nikita Khrushchev

“America’s most lethal weapon…. And slightly cold on the stomach”

Earnest Hemingway

“I had never tasted anything so cool and clean… they made me feel civilized.''

Ian Fleming
• • • • "A dry martini," Bond said. "One. In a deep champagne goblet." "Oui, monsieur." “Just a moment, Three measures of Gordons, one of vodka, half a measure of Kina Lillet, Shake it very well until it's icecold, then add a large thin slice of lemon peel. Got it?“ "Certainly, monsieur." The barman seemed pleased with the idea. "Gosh, that's certainly a drink," said Leiter. Bond laughed. "When I'm...er...concentrating," he explained, "I never have more than one drink before dinner. But I do like that one to be large and very strong and very cold and very well-made. I hate small portions of anything, particularly when they taste bad. This drink's my own invention. I'm going to patent it when I can think of a good name."

• • •

Anonymous • “one is perfect, two is too many and three is not enough” • “the Elixir of Quietude” • “the cloak by which to jump the puddle between day and night”

Rule #2

Read all you can before and (if alone) during Martini drinking.

Gadgets Galore
• • • • • • Martini Measures Vermouth Spikes Martini Scales Martini Stones Martini Testers

Origins

Turf Club

Martinez

Marguerite

Turf Club

Martinez

Marguerite

Dry Martini

Sweet Martini

Perfect Martini

Turf Club

Martinez

Marguerite

Dry Martini Army

Sweet Martini Hanky Panky Lone Tree

Perfect Martini

Turf Club

Martinez

Marguerite

Dry Martini Army

Sweet Martini Hanky Panky Lone Tree

Perfect Martini

Cooperstown

Cardinale

Fourth Estate

Bronx

Turf Club

Martinez

Marguerite

Dry Martini Army

Sweet Martini Hanky Panky Lone Tree

Perfect Martini

Cooperstown

Cardinale

Fourth Estate

Bronx

The Veggies
Gibson ASDM Gin Salad Buckeye

The Dashes
Parisian Society Torpedo Allies

Extra Dry Martini

The Modifieds

The Oddities

Valencia Alaska

Squirrel Martini sandwich Kangaroo

Martyranny

Rule # 3

Be Precise and Be Particular about your drink

Gin
• Tanqueray is the benchmark London Dry Gin • Tanqueray won the Ultimate Cocktail Challenge Martini Award in 2010 • Tanqueray also has No. TEN that was invented for the Martini

Vermouth • What type? • What temperature? • How Much?

Rule #4

Beware the bar that does not keep its vermouth in the Fridge

Bitters?

Dilution • Ice type • Preparation method – The James Bond Question

Rule #5

Beware the shaker & love the Stirrer

Glassware

Rule #6

Size Matters

moderation

as does

More Glasses

Garnishes
• The Charles Dickens Question… Olive or Twist • Olives • Zesting or Perfuming?

Martini Bars Around the World

Rule #7
 

A Martini is always made with Gin and Vermouth

 

The Martini Shot…

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