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Marketing Plan assignment

Your mark will be influenced by

the………… :

..

• innovativeness of the product or service idea;

• creative and effective use of a visual presentation;

• good presentation skills by the members of the group;

• good responses to class questions raised; • adherence to the time allocation; • possible implementation of the plan; and

• A well constructed written report with an effective one page executive summary and produced within the maximum page allowance.

CPM matrix shown below show the comparison among Harley, Honda and Yamaha.

CPM matrix shown below show the comparison among Harley, Honda and Yamaha.

Critical Success Factors

• Critical success factors are extracted after deep analysis of external and internal environment of the firm.

• The higher rating show that firm strategy is doing well to support these critical success factors and lower rating means firm strategy is lacking to support the factor.