Channel Marketing Strategy

Channel Marketing Strategy OUTBOUND CAMPAIGNS
Regularly Scheduled Messaging Delivered to Key Contacts in Targeted Markets Advertises Inbound Campaigns

INBOUND CAMPAIGNS
Lead Nurturing Programs Delivers Marketing Collateral to Program Members Automated / Dynamic

Websites Nurturing Campaigns

Regularly Scheduled Messaging High Value Experiences Valued Content

Inbound Campaigns Program and/or issue specific digital campaigns Contacts Opt In to Receive Information Utilizes email to navigate contacts through our digital landscape

Outbound Campaign Overview Outbound Campaigns can be thought of newsletters, establishing regularly scheduled communication to key Market Channels. Channels would be established by separating contacts based on Job Role and/or Adoption State. Each identified channel would have a committee that would meet on a quarterly basis to plan monthly campaigns.

Channels: • Decision Makers • ARRA Stimulus Funding • Special Education • Technology • Reading • Math • Science • Social Studies • Language Arts • New York City • California • Florida • Texas…

Channel Committee

Outbound Channel Identification
Math Channel id Description 45K-12 MATH DIRECTOR 46ELEM MATH DIRECTOR 47SEC MATH DIRECTOR Job Group District Administrators District Administrators District Administrators School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel School Teachers and Support Personnel

Each educator has at least one job code.

Each job code describes their role.

301MATH DEPT CHAIRPERSON 302ALGEBRA TEACHER 303GEOMETRY TEACHER

We can use MDR job codes to segment our database and create distribution lists for each channel.

304CALCULUS TEACHER 305TRIGONOMETRY TEACHER 306STATISTICS TEACHER 307REMEDIAL MATH TEACHER 308GENERAL MATH TEACHER 309PRE-ALGEBRA TEACHER 317PRE CALCULUS TEACHER 331MATH COACH 433APPLIED MATH TEACHER 562ADVANCED ALGEBRA TEACHER 571TITLE I MATH TEACHER

Channel Committee Leaders

Outbound Email Layout

Feature Advertisement

Sub Features

Each Advertisement links to a Inbound Campaign Landing Page >>>

Outbound Campaign Strategy

Channel Marketing Strategy Benefits 1. Improved Metrics 2. Streamlined Process 3. Predictable Costs 4. Lead Generation 5. Sales and Marketing Alignment Channel Marketing Strategy Next Steps 1. Identify Channels 2. Form committees, leaders 3. Create distribution list using MDR job codes / criteria 4. Assess current collateral, plan inbound campaigns

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