The Future of Open Source Content Management GilbaneSF Conference May 2010

Follow us on the Future of Open Source CMS hashtag: #fosc

So what is the Future of Open Source CMS?

2000-2010: Proprietary ECM content silos era…

…and strong vendor lock-in

CMS Key Trend: Separation of Platforms and Applications/Products

Content-Enabled Solutions

Composite Content Applications

Content Management Products User Experience SaaS

Personas

Content Application Server

Content Application Builder

Composite Content Platforms CEVA IDE Content-Enabled Runtime

Content Middleware RIA Content Studio

PaaS

A Composite Content Platform for Techies….

I am an engineer

Do you speak JEE/.Net? Does it work with Spring?

Where is the dev list? Does it support JSR283? Where are the Easter eggs?

CMIS rocks!

… to develop Content-Enabled Applications for Practitioners

CMS are indeed

Two Distinct Products

Addressing two audiences

Which require two different Business Models

1) Content-Enabled Products and Solutions

Reaching the Next Generation of Content-Enabled Applications

Increasingly Faster Pace of Innovations for Content-Enabled Applications

Personalized and Ubiquitous Content Consumption Experience

Social Groups and Workplaces

Personal and Portable Thinkboxes you can keep all-along your Life

Ideation and Market Predictions Rooms

New Ways to leverage your Social Intelligence

Curated Topical Information Hubs

Which content applications will be hot in the next years

Who Knows? (Certainly not the CMS Vendors)

CMS Mission Statement: Ease the development of social-enabled, semantically-rich, visually appealing content-safe and Interoperable-ready Composite Content Applications

Composite Development Tools Urgently Needed

Y. BARON

2) The Rise of Composite Content Platforms

Structured, Unstructured, Videos, Office Files, Emails… all Content Objects are equal

But not the list of Valued Added Content Services your developers can rely upon

Built-in Lifecycle Services: Any Content deserves a Retention Plan today

Built-in Semantic Services: TextMining into your information wealth

Built-in Social Services: Leverage your Interest Graph at best

Built-in Mashability Services: Reaching the Next Level of Content and Data Reuse

Buit-in Data Privacy Services: Personal vs Corporate vs Open Data

Content Licensing

Content DRM DataPortability Personal Data

Information Wallets

Content Enrichment Services

Are the Backbone of tomorrow Composite Content Solutions

2009: Heavy custom integration needed to develop any new Content Application
Publishing Services

WCM Platform

Library Services Scanning& Imaging

MultiChannel Scripting Video Images File Plan Web

Dashboards Multi-variate Testing Personalization Mashability

Portal Platform
Mashups Social Gadgets Portlets Communities Activity Streams Social Graph Engagement & Collaboration

ECM Platform
Forms Actionable Content

(Coumpound) Documents Email

Workflow

Rules JCR Query standards CMIS

UGC

Business Processing

Social Platform

Content Interoperability and Open Standards

Indexing SocialRank Semantic Lifting Related Content Semanticity

Social Networks

Search Platform

Information Access

2010-2012: Document Centric vs Social Publishing Centric Platforms
Publishing Services

Document-Centric Platform
Library Services Scanning& Imaging Forms Actionable Content MultiChannel Scripting Video Images File Plan Web

Social Publishing-Centric Platform
Dashboards Multi-variate Testing Personalization Mashability

(Coumpound) Documents Email

Mashups Social Gadgets

Portlets Communities Activity Streams Social Graph Indexing SocialRank Semantic Lifting Related Content

Engagement & Collaboration

Workflow

Rules JCR Query standards CMIS

UGC

Business Processing

Content Interoperability and Open Standards

Social Networks

Information Access

Semanticity

2015: The best of all possible worlds under the same umbrella: utopia or soon a reality?
Publishing Services

Composite Content Platforms
Library Services Scanning& Imaging Forms Actionable Content MultiChannel Scripting Video Images File Plan Web Personalization Mashups Social Gadgets Portlets Communities Activity Streams Social Graph Indexing SocialRank Semantic Lifting Related Content Information Access Semanticity Social Networks Engagement & Collaboration Dashboards Multi-variate Testing Mashability

(Coumpound) Documents Email

Workflow

Rules JCR Query standards CMIS

UGC

Business Processing

Content Interoperability and Open Standards

Conclusion: Merger of Application Servers and Content Stores

Composite Content Apps Builder RIA Content Studio Data Portability Friction-less Integration

Agile Content Applications

Natively Interoperability

Federated Content Explorer

Will drive a new Generation of Composite Content Platforms

3) How do these trends impact Open Source CMS?

Open Source CMS from a Vendor perspective

Cost Sharing

Software Fondations

De-Facto Standards

Free Viral Marketing

« Software is not an asset, it is a liability »

Open Source CMS from a customer perspective

Pimp My « Information » Ride

Custom Solutions

No Vendor Lock-in Free Beers

Common Open Source Business Model Pitfalls

Mixing Community Builds with Freemium Editions

Mixing OpenCore with Shareware 2.0

Mixing Developement Communities with Communities of Practice

Reality: User-centered applications are different from Infrastructure “The real value comes from being able to concentrate on differentiating, user-centered applications – those can be still developed in a closed way, if the company believes that this gives them greater value; but the infrastructure and the 80% of non-differentiating software expenditure can be delivered at a much lower price point if developed in a shared way“

Nokia Maemo Platform

http://carlodaffara.conecta.it/?p=42

Layer your Open Source Strategy by Lines of Products
Labs
Development Branch For the OS Community

Stable
Production Branch For Users

Open Core
Community Open Source

Usually Business-Friendly Licenses

Community Edition

Free Edition (Optional Support Program)

Open Derivatives
Commercial Open Source

Freemium/Trial Edition

Dual GPL/Commercial licensing

Community Edition

Commercial Editions

Proprietary Derivatives
Proprietary Software

Free App-etitizers

Restricted Visible Source Proprietary license

Commercial Editions

And find the right Value Proposition

Let’s now apply it to the CMS Industry
Labs
Development Branch For the OS Community

Stable
Production Branch For Users

Composite Content Platform
Community Open Source

Usually Business-Friendly Licenses

Community Edition

Free Edition (Optional Support Program)

Content Management Products
Commercial Open Source

Freemium/Trial Edition

Dual GPL/Commercial licensing

Community Edition

Commercial Editions

Content-Enabled Applications/Solutions
Proprietary Software Restricted Visible Source or proprietary license

Free App-etitizers

Commercial Apps

Content-Enabled Solutions

Sales Model Solution For Information Workers E2.0 Social Workplaces Dashboards Perpetual Licensing

For Practitioners (Products)

Solution for Marketers Social Media Public Sites Online Communities Content Management Products WCM DAM

Subscriptions RM

SaaS DMS Composite Content Applications Etc…

For Developers (Platform)

Content Application Server Control and Monitoring Center Composite Content Platform & Runtime Content Studio RIA Builder Care Subscriptions PaaS

Shared Infrastructure Libs Apache JBoss Spring Terracotta 3rd Party Libs Indirect « Second-Level » OEM Subscriptions

Community OSS / Business-Friendly License

Hybrid License / Prof. Open Source GPL/Commercial

Any Licenses

( Composite Content Platforms + Content-enabled Applications + xCM Product Family ) x Open Source _______________________ First-Class Content Solutions for Tomorrow