EXERCISE FOR MANAGING IN THE TWENTY-FIRST CENTURY

MANGEMENT EXERCISE
DESIGNING AN INNOVATIVE ORGANISATION

COMPANY
Chameleon Technology (CT) Company status- Fast growing high tech firm. Your position-Administrative assistant to CEO.

COMPANY BACKGROUND
• CT has had tremendous success with its initial product a small hard disk drive for PC that hold considerably more data as compared to its competitors. • Recently company introduced a new high resolution video screen for use with PC that is also selling better than anticipated.

COMPANY STRUCTURE
• functional structure, • with major departments in the following areas : manufacturing, sales, HR, finance and accounting, and engineering. • The company currently has about 600 employees.

PROBLEMS FOR CEO
• Because the company is growing so quickly the CEO is experiencing acute difficulties trying to handle long range of planning • The day to day developments in a rapidly changing competitive environments.

PROBLEMS FOR CEO
• In addition, the CEO is concerned with fostering the kind of innovative thinking that will lead not only to improvements in existing products but also to new offering. • The CEO feels that CT is too dependent on its two products and that the company is not moving fast enough in improving the disk drives and developing new products

LACK OF COORDINATION
• For example, in a no. of recent instances sales were made but products were not shipped in a timely manner.
• In another case, although production was expanded to meet the rising demand, the human resource are was not notified of the need for additional workers. • In both situations the bottleneck occurred because the CEO’s office did not coordinate these activities as well as it had in the past.

UR PERSPECTIVE
• you took job because you want to learn more about how to manage high tech firms

CHALLENGES 4 U
Because of your recent management studies, • the CEO asks you to develop some ideas about how to achieve better coordination of the company’s activities and also foster innovation.

CHALLENGES 4 U
• Prepare a proposal to present to the CEO outlining the steps that could be taken to achieve better vertical and horizontal coordination, as well as to encourage innovation

Company-Chameleon Technology (CT) Company status- Fast growing high tech firm. Your position-Administrative assistant to CEO. you took job because you want to learn more about how to manage high tech firms. CT has had tremendous success with its initial product a small hard disk drive for PC that hold considerably more data as compared to its competitors. Recently company introduced a new high resolution video screen for use with PC that is also selling better than anticipated. Because the company is growing so quickly the CEO is experiencing acute difficulties trying to handle long range of planning as well as the day to day developments in a rapidly changing competitive environments.

In addition, the CEO is concerned with fostering the kind of innovative thinking that will lead not only to improvements in existing products but also to new offering. The CEO feels that CT is too dependent on its two products and that the company is not moving fast enough in improving the disk drives and developing new products. Because of your recent management studies, the CEO asks you to develop some ideas about how to achieve better coordination of the company’s activities and also foster innovation. CT is currently organized in a functional structure, with major departments in the following areas : manufacturing, sales, HR, finance and accounting, and engineering. The company currently has about 600 employees. Prepare a proposal to present to the CEO outlining the steps that could be taken to achieve better vertical and horizontal coordination, as well as to encourage innovation

• For example, in a no. of recent instances sales were made but products were not shipped in a timely manner. In another case, although production was expanded to meet the rising demand, the human resource are was not notified of the need for additional workers. In both situations the bottleneck occurred because the CEO’s office did not coordinate these activities as well as it had in the past.