APPLE INC.

Byte into an apple

ABOUT COMPANY
April 1st ,1976 - Founded January 3rd ,1977 - Incorporated Headquarters - Cupertino, California Co-founders - Steve Jobs, Steve Wojniak CEO – Tim cook Industry - Computer software, computer hardware, consumer electronics. Revenue - US$ 19.3 Billion

PRODUCTS AND FIGURES
Hardware - Mac(personal computer series),Apple Remote Desktop Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc. Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV Employees - 19,787 full-time ; 3,399 temporary (March 31,2007) Retail stores - 183( 1st in Manhattan, New York) Competitors - HP, IBM, DELL

VISION AND MISSION
VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” MISSION “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

ANALYSIS

SWOT ANALYSIS
STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple Product diversification

WEAKNESSES Focusing on internal engg. more than marketing High price Consumer faced problems with faulty batteries Had difficulties on some of its products’ quality control Not issued dividends

SWOT ANALYSIS
OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. ipods are able to communicate. New car models with ipod connectivity.

THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products.

RECOMMENDATIONS
FOR COMPANY: Lowering the cost of products and maintaining the same quality standards Can form joint – ventures Knowledge Management More number of retail stores for easy access Continuous innovation to expand

RECOMMENDATIONS
FOR OTHERS:
Do not compromise on price for quality Choose the products based on individual needs Be unique and different

THANK YOU

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