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UNIT 5

“Professionalism, Teamwork, Meetings, Speaking Skills”

CHAPTER 12
Making
Effective and
Professional
Oral Presentations

Instructor:
Nguyen Bich Tra, MA
 tranb.iscsc.vnu@gmail.com
 0904674741
Instructor Only Version
© 2007 Thomson South-Western

Organize the conclusion Organize the body Identify your purpose Getting Ready for an Oral Presentation Organize the introduction Understand your audience .

4. 1-4 Preparation Organisation Audience rapport Visual aids Delivery . 3. 5. Ch.Before we start • What are the 5 areas as the foundation for a professional performance? 1. 2.

Ch. Identify Your Purpose  Decide on what you want to achieve: • Persuade or Inform • What do you want the listeners to remember and do? • Aim all parts of your talk toward your purpose. 1-5 .

 Understand Your Audience  Friendly. uninterested. neutral. hostile?  How to gain credibility?  How to relate this information to their needs?  How to make them remember your main points? .

Succeeding With Four Audience Types     Friendly Neutral Uninterested Hostile .

. Organize the Introduction  Capture listeners’ attention and get them involved.

. . . .”  Drama—tell a moving story. you will .  Eye contact—command attention by making eye contact with as many people as possible.Ten Techniques for Getting Your Audience’s Attention  A Promise “By the end of my talk. describe a problem.

gimmicks—award prizes to volunteer participants. .  Demonstrations—include a member of the audience. pass out samples.  Questions—ask for a show of hands.  Samples. Move toward the audience. Movement—leave the lectern area. Use a rhetorical question.

“What's in it for me?” .  Dress —professional dress helps you look more competent and qualified  Appeal to the audience’s selfinterest —audience members want to know. Visuals—use graphics and other visual aids.

 Streamline your topic and summarize its principal parts.  Arrange the points logically by a specific pattern. Organize the Body  Develop two to four main points. .

grouping .Patterns for Organizing the Body of Your Presentation Pattern Example Chronology Describe the history of a problem. and so forth. Topic/function/ Organize a report discussing mishandled conventional airline baggage by the names of airlines. West Coast. Geography/ space Arrange a discussion of the changing demographics of the workforce by regions. organized from the first sign of trouble to the present. such as East Coast.

000. where. and how. Journalism pattern Explain how identity thieves ruin your good name by discussing who. when. why. Importance Organize from most important to least important the reasons a company should move its headquarters to a specific city.Pattern Example Comparison/ contrast (pro/con) Compare organic farming methods with those of modern industrial farming. Value/size Arrange a report describing fluctuations in housing costs by house value groups (houses that cost $100.000. what. . and so forth). $200.

Best case/ worst case Analyze whether two companies should merge by presenting the best case result (improved market share.Pattern Example Problem/ solution Discuss a problem followed by possible solutions. employee morale) opposed to the worse case result (devalued stock. lost market share. . profitability. Simple/ complex Organize a report explaining genetic modification of plants by discussing simple seed production progressing to complex gene introduction. employee malaise).

 Now let's look at three reasons for .  Let me review the two major factors I've just covered. . . . . . . . Now I want to move on to Y. .  As you can see. . Using Verbal Signposts to Transition . .  My next major point focuses on . now let's look at another significant factor . .. .  I've just discussed three reasons for X. I've concentrated on . we have two primary reasons explaining .Switching Directions Summarizing Previewing  Up to this point.

Animate your body. Vary your facial expressions.Sending Positive Nonverbal Messages       Look professional. Punctuate your words. . Get out from behind the podium. Use appropriate eye contact.

 Do not read from a slide. Paraphrase.  Always bring backups. .  Allow plenty of time to set up and test equipment.  Look at the audience.Preparing a Visually Appealing PowerPoint Presentation Use PowerPoint effectively. not the screen.  Consider transferring your presentation to a CD or a USB flash drive.

 Leave the lights as bright as possible.  Use a laser pointer to highlight slide items.Preparing a Visually Appealing PowerPoint Presentation Use PowerPoint effectively.  Use a radio remote control to advance slides. . Remember that the audience came to see and hear you.  Don’t rely totally on your slides.

Stage Fright Symptoms  Stomach butterflies  Pounding heart  Shortage of breath  Sweaty palms      Dry throat Unsteady voice Trembling hands Tied tongue Wobbly knees .

.  Convert your fear into anticipation and enthusiasm.  Select a familiar. take some deep breaths.  Prepare 150 percent.  Use positive self-talk. relevant topic.Combating Stage Fright  Just before you begin to talk.

 Reward yourself. . keep going.  Feel proud when you finish.  Ignore stumbles.Combating Stage Fright  Shift the focus from yourself to your visual aids.  Don't admit you're nervous.

Eight Serious Presentation Blunders*  Being dull. *Supplementary lecture.  Not answering the audience's most pressing question: “What's in it for me?”  Failing to use signal phrases to focus on main points. Relying on only one or two illustrations to make your points. . Not included in textbook.  Not repeating your main point often enough.

.  Getting distracted just before you speak. Neglecting to practice and time your presentation out loud.  Forgetting to check your visual aids for readability.  Answering hypothetical questions after your presentation.

Putting It All Together Before your presentation During your presentation After your presentation .

Check the room. Greet members of the audience. Request a lectern. . Practice stress reduction. Time yourself.Before        During After Prepare thoroughly. Rehearse repeatedly.

Before        During After Dress professionally. Control your voice and vocabulary. Show enthusiasm. Present your first sentence from memory. Maintain eye contact. Put the brakes on. . Begin with a pause.

 Move naturally.  Use visual aids effectively.  Avoid digressions.  Summarize your main points. .

Avoid Yes. Repeat questions. Keep control. End with a summary and appreciation. . but answers.Before        During After Distribute handouts. Reinforce your main points. Encourage questions.