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1502010

Wal-Mart Stores, Inc., branded as Walmart is an American


multinational retail corporation that runs chains of large
discount department stores and warehouse stores

WALMART STORES, INC

Company Overview

The company was

founded by Sam Walton in


1962, incorporated on
October 31, 1969, and
publicly traded on the
New York Stock Exchange
in 1972
Walmart Stores operate
retail stores in various
formats across the world

Company Overview

Internationally, the company operates in


Argentina,Canada,China,Brazil, India,UKetc
Currently it employs 2.2 millionpeople in US
The company records revenue of $ 485.16 billion

Business Description
Wal-Mart is the largest retail

company in the world.


It operates retail stores in
various formats worldwide.
Wal-Mart offers a wide
assortment of merchandise
at everyday low prices in its
retail stores.
It also offers E-commerce
services.

Business Description

Business Segments

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ART
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International Business
Mexico

Japan

The UK

India

ES
RE V
EN U

Revenue
US$ 485.651
billion
Operating income US$ 27.147
billion Net income
US$
16.363 billion
Total assets
US$ 203.706
billion
Total equity
US$ 81.394
billion

SWOT Analysis

STRENGTHS
Powerful retail
brands, large scale of
operation worldwide
One Stop Retail
Strategic business
programs
Efficient working
capital management

OPPORTUNITY
Global food safety
initiative standard
Increasing demand of
online sales
Increasing
opportunity in
growing economy

WEAKNESS
Self Cannibalization
Involvement in
numerous legal
issues
Continuous product
recall
Community relations
problem

THREATS
Intense competition
Price matching
Foreign currency
fluctuation

Walmart business strategy

WALMART'S
AGGRESSIVE
PRICING
(Cost
leadership)

WALMART'S AGGRESSIVE PRICING

MARKETING STRATEGIES

They also tailor their merchandise assortment and


store experience to meet the specific needs of a
broader customer base
Currently, WalMart has created over 125,000 new
jobs and the operation of over 3,000 international
stores, buying products from 70 countries

Walmart Employees

WALMART GROWTH STRATEGY

NS
ESTI
O
SUG
G

In an ethnic diverse nation,


Walmart should go for a joint
venture with local player to cater
deep into the markets.
With e-commerce sector posing a
big challenge, efforts should be
made to increase online presence
In economically less developed
country, efforts should be made to
garner loyalty and increasing
brand awareness by investing into
sectors like health, education and
water conservation
Better PR management tactics

CES
REFE
RE N

"Walmart Corporate: Our Business".


Walton, Sam; Huey, John (1993). Sam Walton:
Made in America: My Story
"The Rise of Walmart". Frontline: Is Wal-Mart
Good for America?
"Walmart Annual Report 2014
http://www.wal-martindia.in/

THANK YOU