You are on page 1of 32

March 2014

Tait DMR Sales Presentation

Channel Partner Logo


placed here
1

www.taitradio.com
2014 Tait Limited

Chapter 1

Introduction to DMR

2014 Tait Limited

The DMR standard: goals

Delivering on the needs of users


The standards continue to evolve

Multi-vendor
sourcing

Secure
communication

Spectral
efficiency

User driven

Legacy migration

Tier 3 trunked
Coverage flexibility

2014 Tait Limited

Enabling
interoperability

Intro to DMR

Global adoption

Voice and data

Industry segments and technology positioning

2014 Tait Limited

Intro to DMR

Which digital standard is for me?


Technology choices
FDMA/TDMA

Modulation

Symbol rate

Maturity

Customer needs
Spectral efficiency

Coverage

Technology
standard:

DMR
P25
Tetra
dPMR

The Marriage

2014 Tait Limited

Customer
industry:

Incident capacity

Utilities
Public Safety
Functionality incl.
data and security

Regulatory
environment

Legacy support

Proven and
High Availability

Intro to DMR

Cost

Tait DMR Tier 3 trunking

TAIT DMR FOCUS:


Secure, resilient and
manageable systems
Effective migration from
analog to digital
Application interface
Open standards with
proven interoperability

2014 Tait Limited

KEY OUTCOMES:
Worker safety
Cost effective digital
transition
Choice of applications
Freedom of choice
protected now and in
the future

Intro to DMR

DMR for Utilities


Proven in critical
communication use

Enables interoperability:
with DMR interoperability
testing and certification
process

Multi-vendor
ecosystem exists

Backwards capability:
eases migration in
critical environments

Scalable

2014 Tait Limited

Intro to DMR

GENERIC DMR

TIER 2 AND TIER 3 BENEFITS

2014 Tait Limited

Intro to DMR

What are the benefits of digital


over analog?

More capacity

Clearer voice clarity

from the same number


of frequencies

at low received
signal levels
near the edge
of coverage

2014 Tait Limited

Intro to DMR

Greater coverage
with audio
quality
Compared to analog,
with a sharp drop
at full range

Benefits of DMR Tier 2 and Tier 3

10

Doubling of capacity with existing channels


Easy and cost-efficient upgrade from analog
Longer battery life and greater power efficiency
Native data support
Superior audio quality
An open standard which ensures security of supply and cost
competitiveness

2014 Tait Limited

Intro to DMR

Doubling of capacity

Power

DMR delivers a doubling of the available voice capacity


with existing channels.
Benefits include:
- Free capacity for other activities
e.g. data
- Improved access time and therefore
quality of service
- Return of some capacity may reduce
operational costs
- Capacity available to always allow
emergency access

11

2014 Tait Limited

Intro to DMR

Easy, cost-efficient upgrade from analog


Moving to a new radio system because of regulatory pressure, obsolesce or
changing needs can be a daunting task.
Tait DMR delivers a smooth and cost-efficient migration path when switching
from analog to digital, because:
Your existing frequencies and sites can be reused
Your existing site infrastructure can be reused
Tait terminals support both analog and digital
Tait services provide migration support

12

2014 Tait Limited

Intro to DMR

Longer battery life and greater power


efficiency
Delivering higher levels of customer service often requires field
workers and their communications devices to be available for
longer periods of time. DMR portables have longer battery life than
analog and other FDMA digital technologies.
DMR delivers:

13

Reduced power consumption by TDMA technology


Shorter call set-up and clear-down times (less waste)
More standard functions than analog radios, less options consuming power
Lower power consumption digital design

2014 Tait Limited

Intro to DMR

Native data support


We seem to have a wide range of communications systems for a range of
uses. Voice, SCADA, telematics etc. Is there a way that this can be
consolidated?
DMR delivers:
Voice as the primary service
Multi-level data, from status to IP packet
Freedom from one size fits all
APIs and solution support such as Location Services

14

2014 Tait Limited

Intro to DMR

Superior audio quality


When our mobile workforce is in remote areas their messages are always
noisy. We often have to ask workers to repeat their message and this wastes
time. What can we do to reduce this noise?
DMR provides:
Clear audio quality right to the coverage limits
A speech vocoder which reduces background noise
IP-based network circuits no noisy analog lines
Encrypted audio with no distortion or range loss

15

2014 Tait Limited

Intro to DMR

Open standards ensure security of


supply and cost competitiveness
Once I have made this huge investment, am I stuck with you? What happens if
you go out of business? Have you got me over a barrel?
A well supported standard such as DMR delivers:
A multi-vendor environment with competitive forces
An interest group that promotes an interoperability path
Healthy input into the evolving standard
Thriving list of application providers and partnerships

16

2014 Tait Limited

Intro to DMR

GENERIC DMR

DMR TIER 3 ADVANTAGES

17

2014 Tait Limited

Intro to DMR

Advantages of DMR Tier 3

18

Easy network operation


All devices are authenticated on the network
More data capabilities short data service and packet data service
Private communications talk groups or individual
Efficient use of available spectrum
High reliability

2014 Tait Limited

Intro to DMR

Why choose Tait DMR Tier 3

19

2014 Tait Limited

Intro to DMR

Easy network operation


Our work teams need to keep switching between channels and sometimes
they dont hear us because they are not on the right channel. What can we do
to stop this? It is costing us money.
DMR Tier 3 provides:
No channel switching unless changing network
A service light that confirms connectivity
Ability to switch talk groups whilst still listening on others
A wide area service and fast call set-up

20

2014 Tait Limited

Intro to DMR

Device authentication options for


network access
Security in our industry is getting tighter and we have had people using stolen
radios. They interfere with our communications and mislead some of the teams.
How can this be avoided?
Tier 3 delivers:
Network authentication of terminals before they can be used
Terminal rights that limit access
Network activity tracking - recorded by NMS
Terminals can be stunned if stolen
Optional DES encryption to ensure privacy

21

2014 Tait Limited

Intro to DMR

More data capabilities short data


service and packet data service
Our aim is to deploy workforce management to our teams over the next year.
We cannot justify a two-way radio system on voice alone. What are the data
options with DMR Tier 3?
DMR Tier 3 data services include:
Short data services for location, status and text
Short data services for broadcast messages
Embedded for location and telematics

22

2014 Tait Limited

Intro to DMR

Private communications talk groups or


individual
Too many of our people are able to listen to all the radio traffic.
This can be distracting and also means we have to be careful with
our information. Can you solve this?
DMR Tier 3 voice calls provide:
Multiple talk groups with predetermined memberships
Individual calls
PSTN or PABX calls to individual terminals

23

2014 Tait Limited

Intro to DMR

Efficient use of available spectrum


We have split up our teams to work on different radio channels. However one
channel is always busy while the others are quiet.
DMR Tier 3 handles capacity to deliver:
High availability of access across a shared resource
Priority access levels to make sure critical calls succeed
Unused voice capacity for data applications
Capacity for emergency calls

24

2014 Tait Limited

Intro to DMR

High reliability
We need things to keep working even when everything else is failing. Comms
is one thing we cant do without. Our cellular providers will only offer 95%
availability. Can you do better?
Tier 3 ensures high reliability with:
99% plus network availability
Resilience with multiple control server options
Terminals with digital simplex direct mode
Extended power backup options

25

2014 Tait Limited

Intro to DMR

DMR-standard data capabilities


Forward Error Correction and Confirmed Messages
increase reliability at coverage edges
Increased data capability over MPT1327 networks
- 128 Status messages vs. 32 for MPT1327
- ASCII and Unicode characters
- Up to 50 characters per message vs. 25 for MPT1327
(SST)

Raw Data

26

2014 Tait Limited

Characters per message

Intro to DMR

MP
T

Status Messages

DMR-standard Tier 3 high level customer


value

27

Cost efficient wide area coverage


Multi-use networks making them highly cost effective
ROI justification balanced support for voice and data
Outstanding Network Management tools with reports that can be
integrated into the company-wide reporting systems
Easy migration from MPT with lowest total cost of migration

2014 Tait Limited

Intro to DMR

DMR FOR DIFFERENT


CLIENTS

28

2014 Tait Limited

Intro to DMR

DMR capabilities for Utilities


Electrical distribution

Interoperability, and well defined narrowband


data support:
- Location, status messaging, text messaging

29

2014 Tait Limited

Supports multi-mode operation


Interoperability
AMBE+2 enhanced vocoder reduces
background noise
Highly reliable networks

Intro to DMR

Chapter 8

Where to go for
more information

30

2014 Tait Limited

Websites and social media


Tait website: www.taitradio.com
Tait blog: blog.taitradio.com
Language websites:
Spanish: http://www.taitradio.com/int/es
Portuguese: http://www.taitradio.com/int/pt
French: http://www.taitradio.com/int/fr
German: http://www.taitradio.com/int/de
www.facebook.com/taitcommunications
www.linkedin.com/company/77529?trk=tyah
twitter.com/#!/taitradio

31

2014 Tait Limited

devoted
to your
cause
TM

32

2014 Tait Limited