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Marketing Policy, Products & Services of

Standard Chartered Bank
STANDARD CHARTERED BANK

International Marketing/ Md. Khurshed Alam /529778,MIB

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Outline
Our strategic intent,brand promise and
values
Our business
Market condition
Marketing policy
Our product and services
Services recognised by financial bodies
Conclusion
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Our business

Personal Banking
Wholesale Banking
SME Banking
Islamic Banking

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Market condition




Net profit $3.48 billion (2010)
Total branches - 1,700
Operation 80 countries
Total employees - 80,000
Listed in London,Hong Kong and
Bombay Stock exchanges

Competitors - Globally competes
with HSBC and others mortgage
oriented banks
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Ahead than competitors
Target customers
high and middle
incomo group,age
and profession

Structure of
marketing mix

Market
positioning
Our Marketing Policy differentiation
based on risks

Customers
relationship
management
Superior
responsiveness

Innovation
orientation
new pdt into
existing market
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Our Products & Services

Personal Banking
Priority Banking
SME Banking
Wholesale Banking
Islamic Banking
Cards
Mortgage Loans

You want us closer
we are at your fingertips
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Personal Banking

 You want your interest to

You want your account
to have it all we have the answer

keep on increasing.
 We offer you Super
Savers Account.
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You deserve VIP treatment
We will roll out the red carpet

Priority Banking

We have the energy and commitment, the competence and
experience to understand your needs and aspirations and
help you realize your financial goals today and in the future.
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You start off small
we help you grow

SME Banking
 Business Installment Loan
 Trade and Working Capital
 Transaction Services

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Wholesale Banking
• Transaction Banking
• Financial Market
• Corporate Finance
You want stronger trade growth
We will boost it by up to 10 times
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Islamic Banking
Your values ,Your way
Standard Chartered Saadiq

Shariah-compliant Islamic Banking solutions since 1993
and at present has coverage in 6 countries including
Bahrain, Bangladesh Indonesia, Malaysia, Pakistan and
UAE

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You live for cricket
we fuel your passion

Cricket Card
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Mortgage Loan
Home loan
Home Credit
Top up
You dream of a home
we help you realize it
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Auto Loan

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Awards-2010

At Standard Chartered we’re proud that the service we give to our customers is
rewarded with recognition by the financial press, surveys and awards bodies.

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Conclusion
You go places
we are always with you
Your priorities changes
We provide new solutions

If your aim is to grow your business internationally, we're
the right partner to help accelerate your plans for expansion
in challenging business environment.
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Thanks to all
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Sources
www.standardcharteredbank.com
http://www.youtube.com/watch?v=Z
TZIMe1KGp8&feature=related

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