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A Case Study Analysis


Carolina Wilderness Outfitters was a publicly
traded specialty retailer that sold gear and apparel
to outdoor enthusiasts. It was founded in North
Carolina in the 1930's and is a well-performing
company of today. Its division is around 3 main
product groups- Hunting, Fishing and Apparel.
CWOs target market are the mid and upper income
consumers. The company is well-known for its high
quality products and superior services. The
customers loved buying its products because the
sales personnel are also fishers and hunters
themselves. Thus, they could relate well to the
customers in terms of fishing and hunting needs.

Internal controls at CWO seemed
adequate, but were perhaps not as strong as
they might be due to insufficiency of budget.

Kick the professionalization trend up a
notch and reinforce a performance culture.
>Spent time looking for new and
interesting products to attract customers.
>Sourced a large majority of its products
from major suppliers
>All members of the executive team
received a standard compensation package

> To be able to identify alternative courses of actions.
> To be able to select the best solution from the alternative courses of actions.
> To be able to create a detailed plan for the implementation of the proposed solution.


Alt. 1- Find ways on how to enhance and fabricate
productive internal control in order to be effective and
Pros: a. The works of the staffs will be designated
b. Staffs will be effective in work because
they only focus in a one particular job
Cons: It is very hard to formulate:
a. an efficient and effective internal control
b. a strategy that will be superior from other

Alt. 2- Conduct a survey or feasibility study in order

to test if new products will click to the market.
Pros: a. If feasible, there is an absolute
assurance that their sales will increase
b. If feasible, the company will attain
Cons: a. It is very costly and time consuming
to conduct a survey or feasibility study
b. They need to hire and pay researchers
to conduct it

Alt. 3- Set standards on how they are going

to deal or approach their customers- not too
professional and not too friendly.
Pros: a. They can establish a good
management-client relationship
Cons: a. The loyal customers may not like
or understand the new standards set by the
management because they have been used
to a friendly relationship between them and
the management.

The group recommends
action number one.



Detailed Plan:
1.Organize subgroups within the company to
formulate strategies on how to build value
to customers.
a. Research Department
-Identify the advantages and disadvantages
in previous strategy and how it will help the
company in attaining sustainability and
acquire reliable info from employees
engineers, designers, marketers
and developers to use new products on

b. Budget Department
-Consider the possible production cost
increase/decrease and compare with
previous cost.
-Cost for additional tools, change and
adjustment for processes and machinery.
2. Conduct meeting and seminars for
a. Identify and compare possible sources
based on cost and availability.
b. Acquire new ideas, information,
equipment, tools and machineries in
developing the products.
c. Devise new process or adjustments in

4. Begin to make a product made out of the

new strategy as sample for testing.
a. if result is positive, proceed to number 5
b. if result is negative, forward issues to the
research group to resolve problems
5. Release first product made out of the new
strategy as sample for market testing.
a. if result is positive, proceed to number
b. if result is negative, forward issues to
the research group to resolve problems
6. 10
Launch the new strategy that will help in
sustaining both company and product as well