www.sovereignmediajp.

com/hongkong

Hong Kong Tramcar Advertising Sales Presenta
ion

Why Tramcar Advertising?

Why Tramcar Advertising?

Impact with Heritage Icons

·

A historical icon established in 1904 serving Hong Kong over 105 years

·

World's largest double-deck Tram Fleet

·

Add significant impact to the brand in association with renowned national heritage values

·

Make your brand an

“Icons of Hong Kong” by becoming part of history

Prime Routing with Optimal Speed

·

140 Tramcars run in optimal speed along the city heart

·

Deliver high visibility with superior value

·

Extensive reach as cruise the length of Hong Kong Island

Prime Routing
Optimal Visibility
Traverse the landmark in CBD

Prime Routing
Optimal Visibility
Traverse most Shopping Areas

Prime Routing
Optimal Visibility
Traverse most Residential
Areas

Premium Audience

·

Unparalleled reach to most business decision makers and affluent locals

·

In 2008, total number of Millionaire in Hong Kong is 348,000*

· 1 out of 9 people on Hong Kong Island are
29 million**
millionaire, while

·

1 out of 17 people in Kowloon, and 1 out of 19 people in New Territories

respectively

·

Reaching

tourists throughout year 2008 who visited Hong Kong

Deliver High Frequency Cost-Effectively

CBD & Shopping Areas at least 15 times per day

·

Travel the

·

Reach potential customers effectively with high frequency exposure

·

Exclusively Branded Tramcars to generate massive impressions in a most cost-effective way

73% have seen any tramcar ads 3+
times
79% think tramcar ads carry High Quality
Advertising
93% believe tramcar ads attract their
attention

Brand Impression After Seeing the Ads
100%

93%

90%

89%
79%

89%

84%
70%

80%
70%

60%

50%

85%* find tramcar ads increase their interest in the
advertised products

40%

30%

20%

10%

0%

Attract my
Attention

Carry High Enjoyable toStylish & Chic
Enhance
Feature
Quality Ad
See
Image by Prestigious
Brands
Tramcar
Heritage &
History

7 in 10 respondents* who correspond with tramcar ads
have the intention to purchase the advertised products

* Source: Tramcar Ad Effectiveness Study 2009 by
TNS

Tramcars Gallery

Bally

H & M

Rado

L’Occitane

Bvlgari