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Presentation By:
377
Stuti Aggarwal 2015
2015378
Stuti Akhaury
2015381
Tarushi Pancholi
2015382
Vishal Golani

Egyptians used
papyrus to make sales
messages and wall
posters.
In Asian China the
earliest advertising
known was oral as
recorded in the classic
of poetry of bamboo
flutes played to sell
candy.
The Chinese invented
paper in 105 AD and
then in 1275 Europe
got its first paper mill.
Advertisement was in the
form of calligraphic sign
boards and inked papers.

1472 The
first poster ad
in English was
placed on
church doors in
London.

1472

1650 - The
first
newspaper ad
was
published.

1650

1741 - 1898
Its all about the
Headlines

The First American Magazine


was published in
Philadelphia.

1741

The Era of Firsts of Many!

Series of Ads
1905

Time when
advertisements
directly appealed
to the emotions.

1923 Scientific Advertising Theory


From the man who made toothpaste famous.

Published by Claude Hopkins of Lord & Thomas


Agency.
He became a pioneer of modern advertising
industry.
He claimed that advertising is based on fixed
principles i.e. a copy strategy and a product
claim.

10 Basic Rules of Advertising


- Claude Hopkins

1.Consider the man


2.Let your product do the
talking
3.Coupons work
4.Dont sell uphill
5.Test. Test. Test.

6.
7.
8.
9.
10.

Youre really doing sales


Long copy is good
Platitudes are lame
The call to Action
Tell the truth

Its all about


the
Market
Research

&

Differentiatio
n

And radio
started to
gain
prominence
as a source
of
entertainme
nt.

The Federal
Communications
Commission was
established in
1933

1947
Brand names and
slogans became
protected under
the
Lanham
Trademark Act.

The Inception of
Unique Selling
Proposition
(USP)
1947

VS
1960s

When ads
started to
focus on
positioning
1970s

1980s
Era of Infomercials

1990s and INTEGRATED MARKETING was


born
Mobile Advertising
Functionality was limited to voice
input and output for calling people
First incident of email spam in1994
1995 Search engines Alta Vista
and Yahoo! Launch.
1997 Ask.com joins the search
engine party.

1998

The stock market


crashes and the
dot-com bubble
bursts. Internet
advertising all of
a sudden becomes
unstable.

2001-2010
Widespread email spam
and pop-up ads. Test the
patience of internet users
worldwide.
Major social media sites
launched and later
developed advertising
platforms
Creating and publishing
online content becomes
an advantageous
marketing activity.

2011 to present
Native advertising
Advertisements became
more dependent on
visuals to convey
messages faster.
Advertisers and
marketers are either
reaping or foregoing the
benefits of real time
interaction with online
audiences.