A Study on Process of Selection of Insurance

Advisors at Bharti Axa Life Insurance

Company Mentor
:
Mr. Rajiv Tirpathi
( Sr. BM)

Faculty guide:
Mr. Azharuddin
(Asst Prof.)

Presented by:
Warish Ali
Pgdm 2015-2017

INTRODUCTION OF
BHARTI

Type
: private
Industry
: conglomerate
Founderd
: 1976;40 years ago
Founder
: sunil bharti mittal
Headquarters: New Delhi India
Key people
:Sunil bharti mittal(chairman & Group
ceo)

Rakesh bharti mittal(vice chairman)

Products

:Telecommunication,Retail,Iinsurance,
Digital TV, Realestate,Solar Energy

INTRODUCTION OF
BHARTI - AXA
Bharti AXA Life is a life insurance that was
started in 2006.
Bharti Enterprises - one of India's leading
business groups.
Partnered with worlds biggest company
( Wal Mart).
It brings together strong financial expertise
of the Paris-headquartered AXA Group.
The joint venture has a 74% stake from
Bharti and 26% stake from AXA Asia Pacific
Holdings Ltd.

OBJECTIVE
To gain knowledge about Insurance
industry.
To understand the process of association
of an agent.
To identify target people who can work as
an agent for Bharti Axa Life Insurance.
To understand demographic profile of
agents.

DATA SOURCE

Primary Data
Field
Reference
Social network
Relatives
Secondary Data
Yellow page through google
Magzine

Target Audience
As per the database I use
the person who fits to the
criteria of the company. I
target those and convince
work as an advisor

to select
eligibility
used to
them to

I targeted 100 person in which 20

agreed to work as am agent and 2
qualified IRDA exam.

Eligibility Criteria to be
an
agent
Must be sound
minded
person
Must be 12th passed
No criminal record
PAN card holder
Must be sincere and intelligent personality
Having network in market
Convincing personality (nature)
Should not be a minor

How to approach them:

Cold calling
Follow up
Convincing through company
benefits
Meeting
Closing (taking them to my
senior for their further grooming)

Interaction
Effective communication with the advisor
Speaking language as per their preferences
Motivating advisor with the company
provided benefits given to the advisor after
selling policies
Benefits as follows:
During 9m to 1y service in the company
after the good performance will be promoted
as agency manager
If an agent sells policies of worth Rs 3lakhs
with in 6 months, He will be provided foreign
trip.

Rules & Process

become Advisor

Of Company to

Induction of Advisor.
Documentation Verification (PAN card, ID proof, 12 th pass
certificate, 2 passport size photo, IRDA fees 600 Rs)
IRDA exam (qualifying).
Training of 3 days.
Size of batch (10 person).
Trainer (senior sales manager).
Materials provided (Templates, Brochure ,IRDA rule
books.
Location (Hajratganj ,halwasiya building 2nd floor.
Duration 10:am to 4pm

Finding
I found many people who were ready
to work but not having complete
document.
Not proper recog.nition of company.
Trust is the biggest problem for pvt
companies like Bharti Axa.
People were reluctant to attend long
training program.

LEARNING