A Funeral is NOT a Day in a Lifetime, It is a

Lifetime in a day
We know to properly respect the dead
We provide all kind of services from burial to cremation.
Burial equipment, Ashes scattering (Asthi visarjan), Yearly
Shradh, Brahmin bhoj, Rudrabhishek, floral tribute,
repatriations etc. Our services are subject to customization
with minimal response time

Business Overview
Our main offering is online funeral services
Procedure
Purpose
Removing the deceased
Our main aim is to cater
to the huge fragmented
market of India, to carry
out final disposition of
human
remains
with
personalized care

body from mortuary

Preparing the remains
Performing
desired
ceremony according to
familys ritual
Carrying
out
final
disposition

Problems we solve:
A peace of mind that their loved ones will have a proper
journey to their heavenly abode
Help of young generation which is less religiously inclined
knows less about proper rituals
Urban population which has migrated from rural India want
proper burial/funeral for their parents who remain deeply
connected to the customs and tradition of their village
need our assistance
Fulfilling wishes of aged parents who live alone in India
How we solve the problem:
Providing customers with our customisable services for
dignified funeral
Getting papers and certificates from hospital
Assisting them in legal and counselling activities

Other features
Online booking allowed
Customized
packages
available
All goods and services
managed by company. End
to end service
Pre-booking allowed
Online live webcast for NRIs
Video wills, video tributes
etc. in apps

Our Advantage:
First Mover Advantage
Dedicated and specialised team
Knowledge of various religious rituals in
India
Great pool of resources
Reasons why people should Trust and
Invest in us:
Implementable idea which is ready to get
executed
Pool of resources already present with us
The scope of this industry
Lack of competition
Specialised and highly trained team

Religion Specialists:

Team that works:

CEO: Divya Prakash

Suyog Shreshta

Richa Razdan

Phd in Cultural practices from Stanford University

Delhi Development
(Ex MD of Happy home for seniors foundation)

Customization
expert:

MD: Alankrita
(HOD AIIMS : Psychiatry)

Director Cultural Practices,

Association

Event Manager:

Arka Jyoti Mishra

Karthik Mahadevan

CEO Urban Clap

Founder Maverick Events

Market Overview

Revenue of funeral services (SIC 96.03) in India from 2008 to 2018 (in million U.S. dollars)
This statistic shows the revenue of funeral services in India from 2008 to 2012, with a projection until
2018. In 2010, revenues of funeral services in India amounted to approximately 1.09 billion U.S. dollars.
Funeral Services industry is not prominent in India so we
will have First mover advantage in the industry
Being with families at their trying time would get us their
trust and loyalty which would help in word of mouth
publicity which is most important in this industry
The key success factor for us is the religion specific
and customizable services we provide to the customers
at a time where no other player is present in the industry
Growth drivers:
i) strong economic growth,
ii) rapid urbanization,
iii) increase in disposable
income,
iv) steady population growth,
v) aging population
vi) increase in death rate
vii) unmet demand for premium
death care services and
products

Long Term Scope

With increase in factors such as death rate, population
growth, rapid urbanization and decrease towards
religious values, the demand for quality funeral service
has great long term scope as people now have more
disposable income and less knowledge and time to
respect the gone properly
Future Plan
We are planning to include legal advisors, pre funeral
services where the deceased before death can choose

Services Offered
Providing facilities for memorial service or funeral
Guiding through the selection of a casket, vault, urn, and all necessary items depending upon your needs and
wishes
Dealing with necessary paperwork to enable burial or cremation
Providing information to family and friends
Placing obituaries in newspapers
Setting up a catered meal at another location following the funeral
Arranging special musical requests
Ordering and caring for floral tributes on behalf of family and friends
Accepting donations for named charities
Arranging for vehicles and staff for funeral and graveside services
Making arrangements for transfer of remains for funeral and burial services
Recording donations received
Keeping record of persons who attended any funeral or memorial service at the funeral home
Forwarding and receiving remains
Handling Veteran's benefits and honors
Notification of employers, fraternal and civic associations, unions, pension systems and the Administration
Assisting with the filing of insurance claims

Business Model
Prepaid and post-paid model
Booking through call centre and website
Tribute and other services through Website only
Reach to customers through targeted Facebook advertising and
word of Mouth
We have been able to gain above avg. growth of 18% in past 3
years
Kolkata, Mumbai, Chennai, Goa, Thrissur & Lucknow by end of
2016.

Competition

Barriers to entry
First movers advantage and planned national presence
Capture as much market share as possible
Create strong Brand image around superior service
Ongoing innovation- Eco Burial Techniques
Networks- We will use third party floral services

Financial overview: Revenue breakup

Death rate in India according to 2013 Census SRS statistical report is 7.4 per 1000.
So for a population of 1.3 billion, total deaths/year = 9.6 million
Breakup of the total death toll

Death tolls based on population

distribution per city
Delhi
30000

Haridwar
60000

Varanasi
70000

Bangalor
e

Total

20000

1,80,000

Cremation
population

Burial population

86400 (48%)

81000 (45%0

As we can see, we are able to cater only 33000

out of 180000 dead bodies. So there is a huge
scope

Financial overview
Consolidated statements of
past (000s)

2015

2014

2013

Revenue

327000

261000

186000

Net Income (PAT)

233000

190105

124000

Cash flow from operations

165000

128000

91000

D/E

0.59

0.48

0.39

Interest coverage

4.89

5.1

5.96

Projections
700000
600000
500000
400000
300000
200000
100000
0
2013

2014

2015

2016 (E) 2017 (E) 2018 (E) 2019 (E) 2020 (E)

Revenue
Cash flow from operations

Net Income (PAT)

Capital requests & Use of Proceeds

As we can see that the no. of cremations will go

up substantially in the next coming decade, we
will need to scale up to meet the demand
We have selected 6 more cities to expand our
operations which include metropolitan cities,
Goa, Thrissur & Lucknow
based on highest death rates- city wise

ome with 6 facilities, we require a capital investment of

750 million. We have shared a brief timeline of the use of proceeds.