Connecting People, Places, Things, and Ideas Using Social Media: A Primer

Presented by Chad Mairn Online @ VIP 2010

What is Social Media?

According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.” Sharing is a huge component!

Libraries are like bridges that help connect their users to high-quality information and provide a social space for users to consume, repurpose, and to share content.

Today’s objectives to help provide more visibility for your library …
• • • • • • Blogging Mobile Technologies (QR Codes, etc.) Gaming Social Networking Microblogging/Lifestreaming Staying connected … create the future!

What is a blog?
And those trout ... well, they're sweet 'cause they only eat Blogs And Blogs, after all, are the world's sweetest frogs And the reason they're sweet is, whenever they lunch It's always the world's sweetest bees that they munch And the reason no bees can be sweeter than these... They only eat blossoms off Beezlenut Trees And those Beezlenut Blossoms are sweeter than sweet And that's why I nabbed several eggs from the Kweet. -- Dr. Seuss (1953) "Scrambled Eggs Super."

No, seriously blogs are:
• web pages that are organized by dated entries and resemble an online diary for the world to read. • an easy way to exchange and present information. • about three things: “Frequency, Brevity and Personality“ [Source: Evan Williams, the creator of Blogger].

• State of the Blogosphere:

Blogs can be about anything!

Why Read a blog?
• Why read anything? • Information is current/dynamic/linked. • Opportunity for instant commentary/conversation.

• It is coded in our DNA to “converse, communicate, argue publicly, learn collaboratively, share experiences and archive collective knowledge …” [Source: Burstein]. • If you plan to start a blog please feel free to ask me any questions and/or visit: .

Mobile phones …
• • • • • • • • • • Make phone calls Send text messages Play audio Keep time Have calendars Take pictures Make videos Memos Are social devices Can do a lot more (thanks to apps) and are starting to take over.

QR (Quick Response) Codes

Note: My ID badge, my office door, my handouts, and some new books are using QR Codes to provide easy links to online content. Google ‘qr code generator’ to get a list of resources. I use BeeTagg and NeoReader.

Some sample mobile applications
• • • • • • • Copy documents, whiteboards and handwritten notes with your camera phone to store, fax, email or publish! Create audio broadcasts. Deliver audio content directly to your cell phone. Create voice-to-text notes. Share Live Video From Your Mobile Phone. Post text, photos, quotes, links, music, and videos, from your phone. Poll your audience.

Social Networking

Screenshot of free software taken by DarwinPeacock

Connections made by friends or people with similar interests. The network can also be used to measure social capital -- the value that an individual gets from the social network. “L.J. Hanifan's 1916 article regarding local support for rural schools is one of the first occurrences of the term "social capital" in reference to social cohesion and personal investment in the Sources: community.”

How can you use Twitter?

I use Twitter to connect with other users and to share content and ideas. I discover something new and useful every day thanks to Twitter!

Note: only 138 characters (with spaces) 

Promote news via various channels!

Add a Twitter widget to your web site

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