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THE COCA-COLA

COMPANY
ALLEGATION OF PESTICIDES IN SOFT DRINKS IN INDIA

Presented by: Anurodh K.Sinha


Pawan K. Singh
Vikram V. Rana

CONTENT
Overview of Case
Coca-Cola History
Coca-Cola in India
Coca-Cola Quality Control Practices
Allegation on Soft drink Companies
Problems
Coca-Colas Response & Alternatives

OVERVIEW OF CASE
Mission To refresh the world
Product Bottled Beverages and water bottle
Declined of soft drinks sales and trust
Presence of pesticides
Ground water depletion
Pollution by the waste water discharge
Causes cancer and immune system breakdown

Allegation from Centre for Science and Environment (CSE)

COCA COLA HISTORY


Initially sold as syrup
Used to cure physical and mental disorder
Growth Model
Concentrated on just producing syrups
Bottled and distribution left to franchise operations
Military supplier during World War II

COCA COLA IN INDIA


Targeted Indian developing market as its potential market
1977 left India after Foreign Exchange regulation act
Act forced them to reveal secret recipe

1993 Return to Indian market after liberalization


As coping strategy, acquired local soda brands like Thumps Up, Maaza, etc.
Low per capita beverage consumption
So, introduced local beverage like lassi, coconut water, lemon soda
New service, distribution & Market strategy, 7 lacs retail outlets

Activated
carbon
flter

Passes
through 5
micron
flter
Polishing Filter

Coagulatio
n
Reverse
Osmosis

Water Purifcation

Disinfection of water

Chlorinatio
n
Distruction
of microorganism

Filtration at molecular
level

COCO-COLA QUALITY CONTROL


PRACTICES

ALLEGATION ON SOFT DRINK


COMPANIES
CSE fnding in Feb, 2003
Find pesticide residues in coca cola beverage
Pesticides found 36.4 times higher than European Union standard
Found pesticide in ground water
Soft drinks companies creating health and environment damage by passing biosolid as fertilizer

Ground water depletion due to over extraction of water for making their
products

PROBLEMS
In respect of Coca-Cola
Accused for health an environmental damage by passing pesticides
Accused for Depleting ground water resources

In respect of society
Water scarcity
Soil fertility decreases
Livelihood affected
Health and environmental damage

COCA-COLAS RESPONSE
Suspended disposal of bio-solids
Introduction of testing protocols
Rain water harvesting to recharge aquifers
Released study of Kerala state pollution control board
Assured consumer safety
Released result of independent study at central science Laboratories in UK
Transparent production system
Showed concentration of heavy metals below prescribed limits of BIS

ALTERNATIVES
There should be some standard setup for the pesticide limit and
underground water consumption limit by the Indian government which will
at par with global standard
Company should have their own social responsibility to maintain the Eco
system
Government should direct these companies to optimize their rain water
endowment to meet their water requirement
Government should charge high amount if they extract ground water for
their production

Thank You