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CARS

Priyank Vedant - 46
Tarun Vanjani - 47
Viral Jain - 33
Bharat Choudhary 24
Rohan Mudras - 10
Keshav Agarwal - 11

History
History
 In 1769 the first steam-powered automobile
capable of human transportation was built by
Nicolas Joseph Cugnot.
 In 1864 Siegfried Marcus built the first gasoline
powered combustion engine.
 In 1886, Karl Benz developed a petrol- or gasolinepowered automobile. This is also considered to be
the first "production" vehicle as Benz made several
other identical copies.
 In 1902, Henry Ford produced the Ford Model T
which is generally regarded as the first affordable
automobile, the car that opened travel to the
common middle-class

Ford Model T .

around 31 per cent of small cars sold globally are manufactured in India.  The industry accounts for 7.37 million vehicles in FY 2014-15.1 per cent of the country's Gross Domestic Product (GDP)  As of FY 2014-15.99lacs to 38Cr .Introducti on  The Indian auto industry is one of the largest in the world with an annual production of 23.  India is also a prominent auto exporter and has strong export growth expectations for the near future.  Price Starting from 1.  Total 25 companies manufacture cars in India.

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BMW 3 Series. BMW X5 Small premium car: Countryman.Bavarian Motor Works (BMW) • • • • Founded in 1916 Slogan: Sheer Driving Pleasure Indian Market entry in 2006 Product Portfolio Sedan: BMW 1 Series. BMW X3. BMW 5 Series. Convertible • 3rd largest selling luxury car brand in India . BMW 7 Series SUV: BMW X1. MINI Hatch.

Jaguar XJ SUV: Jaguar F – Pace . Jaguar XF.JAGUAR • Founded as Swallow Side in 1922 • Slogan: Born to perform • Acquired by TATA Motors in 2008 • Indian Market entry in 2009 • Jaguar Range in India Sedan: Jaguar XE.

AUDI • • • • • Founded in the year 1910 Slogan: Progress through engineering Entered Indian Market in 2007 2nd Largest selling luxury car brand in India Manufacturing Facilities Manufactured & assembled entirely locally Imported & available as CBU(completely build unit) Audi A3 Audi S4 Audi A4 Audi S5 Audi A6 Audi A8 Audi Q3 Audi A7 Audi Q5 Audi TT .

1 Selling Luxury car brand in India Manufacturing facilities Merc Benz research development India Sales and service network .MERCEDES • • • • • • • Founded in the year 1883 Slogan: Entered Indian Markets in 1994 No.

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Having presence in Indian market for 50 years • A Class • B Class • C Class • E Class • S Class • Cars in Class-C are assembled in India .Product Audi Was leader for past 4 years • A series • Q series • R Series • TT series Truth of engineering” Mercedes-Benz’s Leading Brand in India.

1Cr to 8.45Lc • Class-C 38.44L • Audi Q5 49.25Lc to 43.45Lc to 28.75Lc to1.3Cr • Class-S 1.63L • Audi A3 22.95L • Audi A3 Cabriolet.87L • Audi S5 Sportback.9Cr . 48.83L Mercedes-Benz’s • more expensive • Class-A 25.Price Audi Average price • Audi A4 38.45 • Class-B 29.45Lc to 28.25Lc • Class-E 47.76L • Audi TT 64. 67.

Place • Audi • 40 dealership in 11 States • Highest in Maharashtra • Followed by Delhi Mercedes-Benz’s • 83 Dealership in 19 States • Highest in Maharashtra • followed by Gujarat • Widest luxury car network .

Promotion  Audi •  Audi promote their cars in films • advertising in men’s magazines • promoting cars in racing • Print media Mercedes-Benz’s • Print media • Online Promotion • Television promotion • promoting cars in racing .

STP.Audi & Mercedes • Market Segmentation: – Sedans SUVs Hatchbacks • 4 bases: – Geographic Segmentation: • European vs American • Rural vs Urban – Demographic Segmentation • Age • Gender • Income – Psychographical Segmentation • Status – Behavioural Segmentation: • Quality • Power .

STP-Audi & Mercedes • Targeting – Niche Marketing – Focus on Built Quality – Service Satisfaction – Country and driving purposes – Postioning • Competitors • Product Differentiation &USP .

Brand Positioning – Positioning Strategy • Premium Pricing • Higher Cost of Materials • Safety – Product Line Pricing – Price Adaptation • Discounts • Finance Options .

PEST Analysis • Political Factor Increase in Taxation Uplift of Diesel ban in Delhi High Import Duties • Economic Factor Inflation Fluctuating Crude Prices .

PEST Analysis • Social Factor Consumer Behavior Targets niche audience • Technological Factor Concept of Airbag Smart app in the car .

Why Mercedes ? • • • • Best Products Portfolio Strong dealership network Pioneer in technology Best customer satisfaction “ Old is Gold” .