DBA840D Advanced Entrepreneurship/ Intrapreneurship Research

DR. EMILINA SARREAL Chairperson, Business Management Department College of Business emilina.sarreal@dlsu.edu.ph

Course Description:
• Theory building and empirical testing of the factors shaping the identification, evaluation, and exploitation of opportunities; creation of new organizations; and nurturing their growth and development.

Teaching Methods/Strategies:
• Discussion of published empirical work and ongoing research; and the conduct of an empirical study on entrepreneurship. • Students will take turns serving as Discussion Leaders in class. Each is expected to – (a) lead in the discussion of a book chapter of the main reference book using the other references listed in this syllabus as possible discussion inputs;

Teaching Methods/Strategies
– (b) integrate a particular published article or material into the stream of entrepreneurship research, and promote the understanding of a particular assigned article among fellow classmates using the Guide Question; and – (c) facilitate the understanding of the field of entrepreneurship in a colloquium by presenting an original research paper.

Guide Questions:
1. What kind of phenomena and/or research problems was the article concerned with describing and/ or explaining? 2. What are the theoretical framework and key concepts? How are these concepts connected? 3. What research methods were used to study and analyze the phenomena or research problem?

Guide Questions:
4. What kind of data was collected? 5. What are the major contributions of the article? (a) More descriptive information about a particular phenomenon? (b) A new conceptual scheme (useful way of thinking) for (I) investigation and research; (ii) improved practice; or (iii) both? (c) A new method or a refinement of an old one?

Guide Questions:
(d) New findings (empirical generalizations, correlations, statements that a significant relationship exist between X and Y, causal relations? (e) A new theoretical explanation for the findings? 6. What assumptions is the article making with respect to values, human nature, and method?

Guide Questions:
7. What are some of the major weaknesses of the work? How might these weaknesses be addressed? 8. How can the ideas and the information generated by the article be applied? 9. If you were to conduct a similar or follow-up study, what theoretical framework and research method will you employ? 10 What are your other observations and comments about the article?

• • • • Book Chapter Review and Discussion Article Review and Critique Entrepreneurship Research Proposal Submission of three (3) ringbound copies of Entrepreneurship Research Proposal one week before Entrepreneurship Research Colloquium.


Assessment / Evaluation:
Recitation & Class Participation 20% Assignments: Book Chapters, Review & Critique of Articles 25 Mid-Term Examination 20 Entrepreneurship Research Proposal 35 TOTAL 100% Passing grade = 2.5 (85-88%)

The Entrepreneurial Process

The Entrepreneurial Process (Coulter)
1. Exploring the Entrepreneurial Context 2. Identifying Opportunities and Possible Competitive Advantage
– Opportunities are positive external trends or changes that provide unique and distinct possibilities for innovating and creating value – Competitive advantage is what sets an organization apart; it’s competitive edge

1. Starting the Venture 2. Managing the Venture

Entrepreneurial Process (Hisrich)

1) Identify/Evaluate Opportunity 2) Develop Business Plan 3) Determine Resources Required 4) Manage The Enterprise

© 2004 The McGraw-Hill Companies, Inc. All rights rese

The Entrepreneurial Process (Kaplan)
• Identify an Opportunity • Develop the Concept - Write the Business Plan • Determine the resources Required • Acquire the Necessary Financing/Partners • Implement and Manage • Harvest the Venture - Exit Strategy


The Entrepreneurial Process
Identify an Opportunity
Changing Demographics Emergence of New Market Process Needs New Technologies Regulatory Change Social Change

Develop the Concept and write the plan

New Product/Services New Processes Enter New Markets New Organizational Structures/Forms Use New Technologies Use Sales or Distribution Channels Start Writing the Plan


The Entrepreneurial Process
Determine the Required Resources
Need for: Marketing and Sales Expertise Technical Expertise Financing Needs Distribution Channels Sources of Supply Licenses, Patents, & Legal Protection Complete the Business Plan Debt Supplier Financing Equity Joint Ventures Outsourcing Partnerships Leasing Barter

Acquire the Necessary Financing/Partners


The Entrepreneurial Process
Implement and Manage

Harvest the Venture

Implementation of Plan/Pilot Program Monitor Performance Payback to Resources Providers Reinvestment Expansion Achievement of Performance Goals Licensing of Rights Sell or Merge Go Public Shut down Venture

The Entrepreneurial Mindset

• "A key aspect of establishing an entrepreneurial mindset is creating the conditions under which everyone involved is energized to look for opportunities to change the business model”-Professor Rita McGrath


Commonly Shared Entrepreneurial Characteristics

1.They passionately seek new opportunities always looking for the chance to profit from change and disruption in the way business is done. 2.They pursue opportunities with enormous discipline.. 3.They pursue only the very best opportunities and avoid exhausting themselves and their organizations by chasing after every option.

Commonly Shared Entrepreneurial Characteristics

4. The focus is on execution—specifically, adaptive execution. 5. The entrepreneur engages the energies of everyone in the company. .  


Principles for Successful New Venture (Hisrich
1) 2) 3) 4) 5) 6) 7) Defined Market Durable Products- 18 Month Customer Payback Market Growth = 30-50% in 5 Years Patent Protection No Product Substitutions Available Products Variants No Strong Competition Present 8) 9) Quick Market Dominance Gross Margin 30-50%


10) Staged Financing 11) ROI = 10X in 5 Years (2530%/Year) 12) Positive Cash Flow in 18 Months 13) Strong Management in Industry


Successful Entrepreneur Initiates Creation Process Devotes Time/Effort Assumes Risk Receives Rewards
• Independence • Satisfaction • Money

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