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ONLINE

SELLING

Online selling

Electronic commerce, commonly known ase-commerce, is a type


of industry where buying and selling of product or service is
conducted over electronic systems such as the Internet and other
computer networks.
Online sales have been increasing every year and are a crucial
consideration for doing business today. Online presence and sales
can increase market reach, improve customerexperience, make
business more efficient and at very least; support competition in
the growing marketplace.

Selling online: the benefits


Selling online has a number of advantages over other selling
methods, including:
Low start up cost options.
Expand customer market size.
Diversify product offerings.
Low overhead options.
Save time & money.
Reaching a global audience - increasing sales opportunities.
Competing with larger businesses by being able to open 24
hours a day, seven days a week.
Quicker payments from online transactions.
Using your online shop as a catalogue for existing
customers.

Selling process

The typical steps involved in selling online include:


Customer finds product (on your website or 3rd party
channel)
Customer can see reviews and information to allow for sale
(price, features, policy, etc.)
May call for more details or buy right away
Client adds to shopping cart or clicks to order
Transaction is processed through merchant account or
other payment method
Funds flow to your business
Client receives confirmations and receipt
Products or services aredelivered
Of course an essential first step is to attract potential
customers online to your website is by creating a portal for

How to sell online?


Online selling takes four steps

To Register online...
Selling product online is easy

Listing of products
Online product listing is very crucial step in this step
sellers give details of the product, its selling price by
keeping in mind price quoted by others

Selling product
After listing of product order is received by buyers

And seller initiate dispatching process. Packing


product for delivery

Shipping of product
After product is packed and ready to dispatch
shipping is made it can be done either by seller
or by site seller who is selling its product

Earn money
After product is delivered to buyer seller received its
payment it can be within a week or month depends
on the policy of website in which seller is selling its
product

Facilities Provided By Sellers Site


To Make Online Selling Convenient

Advertising
Low inventory alert
Low price of product alert
Growth opportunities
Automate Pricing
Seller University

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250
200
150
100
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163.06
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60.5 43.78 35.94 31.71

https://www.statista.com/statistics/297355/leading-e-retailers-in-india-ranked-by-annual-web-e-commerce-sales/

Retail E-commerce Sales In India


From 2012 To 2020 (In Billion U.S Dollars)
This statistic gives information on retail e-commerce sales in India
between 2012 and 2016 and provides a forecast until 2020. In 2015, retail
e-commerce sales amounted to 13.31 billion US dollars and are projected
to grow to 65.09 billion US dollars in 2019.

Sales In Billion U.S Dollars

70
60
50
40
30
20
10
0

65.09
52.4

37.5
23.39
13.31
2.31

3.59

6.1

2012

2013

2014

2016*

2017*

2018*

https://www.statista.com/statistics/289770/india-retail-e-commerce-sales /

2019*

2020*

Most Demanding
Products Online
electronics
6%

3% 2%

apparels & accessories


34%

10%
15%

books
Beauty & personal care

30%

home & furnishing


healthcare
baby produts

https://yourstory.com/2016/01/google-india-study-about-online-shopping/

Products vs. Services


Products

Services

The purchase of tangible


productsthat may
bephysical or virtual,
examples: Physical a
hard copy book that needs
to be shipped. Virtual an
e-book that needs to be
downloaded.

The purchase of a non


tangible such as
consulting services,cloudbased applications,
Internet providers,
viewing online content,
etc., and are often
subscription based.

Methods for selling online

Direct sales

Indirect sales

Your company may sell


products toindividual
consumers(B2C Businessto-Consumer)

Your company may sell


products toother businesses
(B2B Business-to-Business).
Selling to other businesses

Selling from your own website


and/or platform. This can
include selling services or
products.

Selling your product in 3rd


party marketplaces (eBay,
Amazon, iTunes, etc.),
affiliate, drop shipping, etc.

Examples Of
Online Sales Marketplaces

Flipkart.com

- Score (4.78) Founded in 2004 with

only Rs. 400000 now in 2014 tuned over 60,000 Crore


company. After takeover of letsbuy.com now flipkart is
largest player of e-commerce of India.

Paytm.com - Score (5.01) Started with Mobile


Recharge and Bill Payment website now Paytm selling
everything from Home Decor, Clothing, Laptops to
Mobile at killer price

Myntra.com:- score (5.16) Myntra.com is leading


online retailer of lifestyle and fashion products.

Firstcry.com:- Firstcry.com Indias largest store for


Kids selling 70000+ items from 400+ top International
and Indian brands.

Lenskart.com - Number one destination for Eyewear.

Cons of online selling

Investment in learning new technology.


Training staff.
Customer adoption.
Security.
Increasing management skills requirement.

Online sales: myths and facts


Myths

Facts

1. My product
wont sell online.

1. Most products can be sold online


however the right strategy and tools
need to be used.
2. There are a number of variable
affecting customer communication
requirements but often vendors over
estimate customer need for
directcommunicationat every stage
of a sale.
3. Increasinglyevery demographic is
shopping online

2. I need to talk to
my customers.
3. My customers
arent buying
online.

Conclusion
There are many good reasons for selling your
products or services online. Most clearly, selling
online increases your market reach and
creates opportunities to increase your overall
sales revenues. There are numerous motivations
for adopting online sales ranging from increasing
market reach, adding new products, competitive
advantage and more.
If a company is not online it will miss this entire
market share and opportunity to optimize
marketing, sales and business operations.

Thank
You