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ASAS PEMBUDAYAAN

KEUSAHAWANAN
GIG1003/GXEX1412
PUSAT PENCETUS BAKAT DAN LATIHAN INDUSTRI
(CITRA)

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 0122483660

COURSE OBJECTIVES
Concept and understanding of entrepreneurial approaches
Importance, challenges and opportunities to be an entrepreneur
Ethics and social responsibilities of an entrepreneur
Identify entrepreneurs self-traits
Application of creativity and innovation in entrepreneurship
Business plan
Communication and interpersonal skills

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 0122483660

OTHER COURSE INFORMATION


Lectures and discussions will be conducted in English and sparsely in

Bahasa Malaysia
Main References:
Mohd Saleh Din, Asas Keusahawanan, Thomson, 2005
Donald F. Kuratko, Entrepreneurship: A Contemporary Approach, 4 th
Edition, 1998
Philips Kotler, Marketing Management
Any books relating to entrepreneurship and online business
Other References:
www.smallbusiness.com
www.entrepreneur.com
www.bplans.com
Spectrum small business links
Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 012-

OTHER COURSE INFORMATION


Assessments:

Group Work (Assignment Case Study) - 20%


Individual Work (Assignment Case Study) 20%
Group Work (Business Plan) 10%
Group Work (Presentation on the Business Plan) 20%
Group Work (Presentation Business Pitching) 30%
This course emphasis on teamwork and discussions will also be group
base learning
Your are required to choose your own group members and should not be
more than 6 person

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 0122483660

GROUP WORK ASSIGNMENT CASE STUDY


Group work assignment is where students in a group (maximum of 6) are required to

prepare a paper about entrepreneurs and entrepreneurship. It includes various aspects of


the entrepreneur, his/her business, the challenges and basic financial data
The assignment paper should be in English with A4 papers, justified and 12 or 14 font size
This assignment carries 20% marks
Submission of this paper is on Monday of Week 8 (after mid-semester holiday)
Group Assignment Question:
You are required to prepare an assessment paper on TWO of the following entrepreneurs:

Tan Sri Tony Fernandes and Sir Richard Branson


Tan Sri Ananda Krishnan and Carlos Slim
Tan Sri Syed Mokhtar Bukhari and Lakshmi Mittal
Tan Sri Lim Goh Thong and Tan Sri Teh Hong Piow
Tan Sri Francis Yeoh and Tan Sri Quek Leng Chan
Amancio Ortega and Ingvar Kamprad
Anita Roddick and Sara Blakely

GROUP WORK ASSIGNMENT CASE STUDY


Your group assignment MUST include the followings:

The profile of each entrepreneur including historical profile


The process of being an entrepreneur
The business activities
The business challenges
How their business involvement has change the industry/industries
Their contribution to their countrys economy or the world economy
Market and competition of their business and the industry/industries they involved
Future direction of their business
Their business competitive advantage - eg. technology, processes, management or
others
Their personality traits and attributes
Basic financial data

You are also required to make a comparison between these two entrepreneurs

INDIVIDUAL WORK ASSIGNMENT CASE STUDY


Individual work assignment is where students are required to prepare an individual paper

about an entrepreneurs business ethics


The assignment paper should be in English with A4 papers, justified and 12 or 14 font size
This assignment carries 20% marks
Submission of this paper is on Monday of Week 8 (after mid-semester holiday)
Individual Assignment Question:

Prepare a paper about an entrepreneur from the list of names in the group work
assignment
Discuss the entrepreneurs business ethics and his/her social responsibility
You are required to give opinions about his/her involvement in upholding the business
ethics within his/her organization and his/her social responsibilities

GROUP WORK ASSIGNMENT BUSINESS PLAN


Group work assignment is where students in a group (maximum of 6) are
required to prepare a business plan (on-line business) for a of 3 years
Your business plan should include:
1)
Vision, mission and objectives of the business
2)
Management team and short history
3)
Concept and business model business proposal should be original
and unique
4)
Analysis of the industry nature of competition, barriers, competitors
analysis and industry growth
5)
SWOT analysis PEST (Political, Economy, Social and Technology)
analysis if any

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 012-

GROUP WORK ASSIGNMENT BUSINESS PLAN


1)
2)
3)
4)
5)
6)

Business Strategies including future expansion plan


Marketing Strategies including the 4Ps, market size and market
segmentation strategy
On-line Content Marketing Strategies
Operational Strategies
Management and Human Resource Strategies
Financial Analysis Profit and Loss, Balance Sheet and Cash Flow
(statements should be in months for the first 1 years, followed by every
quarterly in the subsequent years until year 3)

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 012-

GROUP WORK ASSIGNMENT BUSINESS PLAN


You are also required to explain and discuss how to make use of on-line media to
market and sell your product
The business plan will be assess based on the Organization of the Report
executive summary, introduction, conclusion, organization of writing materials,
sentencing, and grammar/spelling, Content of the Report originality and
uniqueness of the business idea, business strategy, environmental analysis,
supporting evidences and financial analysis
Submission of the business plan is on Monday of Week 10
Business Plan carries 10% marks

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 0122483660

PRESENTATION 1- BUSINESS PLAN


Presentation 1 will be on Monday of Week 11 and 12
Only one person will represent the group to make the presentation i.e the

group leader or his/her representative


Each presentation should not exceed 10minutes
The presentation should be in English without exception
You are required to make use of presentation software such as PowerPoint,
Prezi and others
A hard copy of the presentation materials should be made available to the
lecturer
Marks will include the use of time during to the presentation, content of the
presentation, organization of the presentation, the mechanics or the ability
to use the presentation software

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 0122483660

PRESENTATION 1- BUSINESS PLAN


You are also required to cover the following aspects of the business

planning: Planning of work process how you plan the process of building the
business plan, division of job for each group members and the
development of the business idea
The decision to choose the on-line media and the reason to select the
media
How you plan to build the network and relation with your online
customers
Ease of access between your on-line media for your customers
Presentation 1 will carry 20% marks

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 0122483660

PRESENTATION 2- BUSINESS PITCHING


Presentation 2 will be on Monday of Week 13 and 14
Only one person will represent the group to make the presentation i.e the

group leader or his/her representative


Each presentation should not exceed 5minutes
The presentation should be in English without exception
You are required to make use of presentation software such as PowerPoint,
Prezi and others
A hard copy of the presentation materials should be made available to the
lecturer
Marks will include the use of time during to the presentation, content of the
presentation, able to convincingly explain about the business and product,
able to clearly response to the questions or queries

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 0122483660

PRESENTATION 2- BUSINESS PITCHING


You are also required to cover the following aspects:-

Explain about the product/service


How to convince your customers that your product/service will fulfil their
requirements or needs
Explain the use of online marketing to promote your product/service
Presentation 2 will carry 30% marks

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 0122483660

THANK YOU

Muhd Ridzwan Mohd Daud, mmuhamadridzwan@yahoomail.com 0122483660