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Fiat Genealogy ØFiat is a multi company & core
businesses ØFocus automotive industry.
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What the customer want in the product/brand they deliver

Fiat History
q qSince 1899,the fait logo has been veritable sign of distinction q Fiat cars have a traditional niche Indian market. q The Italian Fiat entered India in 1951 through Premier Automobiles, Bombay. q Fiat launched the Fiat Uno in

2006

Fiat BRAND
“The Fiat logo has the power to evoke all the stages that have made the history of Fiat and its cars: being close to people their needs and desires with concrete answer that are flexible and

• RAND POSITIONING FOR FIA • COMMERCIAL VEHICLES • • •

• Fiat Light Commercial Vehicles in the India has changed its name and logo. The new brand name is Fiat Professional, and the new logo underlines both the brand’s identity as a part of Fiat Group Automobiles, and its obvious

Brand extension


Brand EQUITY Brand EQUITY

• The Fiat Group Aut om obiles S.p.A. com panies include: Abart h & C. S.p.A., • Alfa Rom eo Aut om obiles S.p.A., Fiat Aut om obiles S.p.A., • Fiat Professional and • Lancia Aut om obiles S.p.A.. • Ferrari S.p.A

Brand Personality

BRAND COMMUNICATION
• SPONERSHIP(CRICKET,RACIN G)

BRAND IMAGE

BRAND IMAGE

Luxury are very closely  .

Italia brand Lifestyle brand , featuring products conceived , developed , and produced in Italy

BRAND COMMUNITY Thank

you

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