Professional Documents
Culture Documents
Democracy
-Wikipedia
Freedom of the Editor
To Study
To think
Payoff Structure
$35M
FirstCouple
+ $31M
Greedy Group
+ = $70M or P3.5B
$4M
Neri
Before the contract was signed, the Group fixed
$70M
their kickback at $140M, 50% ($70M) of which goes
to ZTE and 50% ($70M) to the Greedy Group. The ZTE = $70M or P3.5B
First Couple gets 50% of the latter amounting to
$35M (P1.75B).
Joey ($10M) and Neri ($4M) rejected the bribes.
Instead of $140M, Abalos wanted to protect $130M
= $10M or P500M
because he didn’t need to pay off Joey’s $10M $10M
anymore. Thus, the infamous “protect my $130M” Joey
statement. $20M
Razon = $20M or P1B
TV Radio
Internet
An emerging model
TV
Social networks
Print Online
Radio
Jaron Lanier
-Jaron Lanier
Social Media
Spoonfeeding
• Strengthens individual gatekeepers
• Weakens institutional gatekeepers
• Emphasize niches
• Impacts Mass Media
Most influential Source of Information in
Most influential Source of
choosing a President
Information in choosing a
President
Media 68%
Television 63%
National Radio Stations 2%
Local Radio Stations 1%
National Newspapers 1%
Local Newspapers 0.4%
Internet Sites 0.2%
Family or Relatives 16%
Friend 5%
Church or Religion 3%
Surveys 3%
Local Officials/politicians 1%
National officials/politicians 1%
None 4%
• Most Influential Source of Info in Choosing a
Presidentiable
TV rules!
Teens are watching less TV, listening
to less radio, reading less books and
magazines, are doing less sports,
interacting with friends face-to-face
less frequently, and spending less
money on traditional consumer
items.... thanks to virtual connectivity
technology like text messaging and
the internet.
-McCann, 2007
• Pinoys: No. 1 in Social Networking
www.mlq3.tumblr.com
mlq3 = Twitter