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CORPORATE

ENTREPRENEURSHIP
GROUP SIX PRESENTATION
MEMBERS
RUMBIDZAI ZIMVUMI
GERALD T MHONDIWA
JONATHAN KANENGONI
RONALD MATEKENYA
KUNDAI MASONA
CONFIDENCE JONHERA

R0723461M
R12598F
R19238E
R135495W
R137608A
R0645055

ENTREPRENEURIAL
AUDIT
is a comprehensive examination of a
firm's entrepreneurial and innovation
characteristics.
evaluates the ability to identify and
respond to opportunities, create and
maintain an "entrepreneurial"
environment, analyze the utilization of
resources, and understand
organizational efficiency to maximize
time-to-profits
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ENTREPRENEURIAL
AUDIT -cont
uses a qualitative managerial analysis
approach to allow for the diversity of
executive perspectives and organizational
behaviors to be fully encompassed.
looks at the following aspects:
Leadership
Culture
Structure, and
Strategy
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Coca- cola Background


Manufacturing of Soft Drinks and
Beverage Products
Headquarted in America and has
bottling partners that are dotted
globally
Listed on the New York Stork
Exchange
Different Brands e.g coke , Fanta,
sprite

Entrepreneurial Audit
Framework

LEADERSHIP
Not all leaders are entrepreneurs, but entrepreneurs are leaders
in their own right, focus is on entrepreneurship orientation of
leaders and leadership styles inclined towards entrepreneurship
There is participative leadership- participative leadership is
entrepreneurial in that it harnesses all ideas form the
employees, management and stakeholders.
managers are given the platform to independently make
decisions in their functions for example come up with a unique
marketing strategy in a region, country e.t.c. This is quite
entrepreneurial as it enables the best response to customer
needs thus ensuring excellent competitiveness.
Leadership has also adopted a laisez faire style for example ,
North London Coca Cola Branch ethos or culture has been a
laisez faire style meaning hands off approach
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LEADERSHIP - Cont

Use of rewards and enforcement are in line with set goals ,


providing timeous feedback and providing performance based
incentives

Motivation Promotion of corporate citizenship, Career growth


and advancement

develops employees inclination to get involved with uncertain ,


risky entrepreneurial projects

Education and training while innovation comes from the mind,


creativity can be enhanced through acquisition of relevant
knowledge and skills

Leadership support encouragement and willingness of managers


to facilitate and support CE activities

Employee empowerment- decision making and tolerance of failure


by leadership breeds, innovativeness, and risk taking

LEADERSHIP - Cont
Succession Planning more than a century
in existence , specific 128 years old
Leadership has focused on
Strategic intent
People
Process
Place
Outcome and
Talent Retention - so as to promote
innovation, risk taking and proactiveness

CULTURE

An entrepreneurial culture often starts at the top.


An organisation that is entrepreneurial in nature promotes
innovation, risk taking and pro activeness.
Through an organisations values, a culture is determined
Coca has the following values that promote an
entrepreneurial culture through the following values:
Excellence - we strive to amaze with passion and speed,
Learning - we listen and have a natural curiosity to learn,
caring for our people - we believe in our people, invest in
them and we empower them
performing as one - we believe in the power of working
together, contributing in every occasion, winning with our
customers, our customers are at the heart of everything
we do.
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CULTURE cont
Within the firm, innovativeness, risk taking
posture, and proactiveness will directly affect
the capacity to be creative and entrepreneurial.
Do the underlying beliefs and assumptions that
employees have regarding their conduct and
expectations (i.e., culture), support original
thought, calculated risk, and action?
These are the firm behaviors that foster change
and produce new opportunities.
Corporate entrepreneurship is not determined
by desire, but by organizational culture and
action.
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Culture: cont
Coca cola is innovative in nature as they constantly change
their packaging to suit the taste of their customers.
Through their vast products, they have specific products
that suit different customer needs, eg diet coke for
diabetic customers, different bottle sizes that suit different
needs while they have disposable and non disposable
bottles.
Coca cola is environmentally conscious as they respond to
globalisation by using recyclable containers/plastic bottles.
Coca cola has proven to be risk takers by diversifying into
other portfolios, eg the Dasani water project and the
minute maid project also sells 100% fruit juices to cater for
the market that does not want fizzy drinks.

STRUCTURE
The Entrepreneurial Audit facilitates the process
to identify the capabilities, structure, and
competence of a company as they relate to
entrepreneurial potential.
Organizational structure is a mechanism that can
either help or derail entrepreneurial endeavors.
People, communication, and ideas are built to
support innovation, yet they can also interfere.
Structure can be flat, tall or centralised vs
decentralised structures

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STRUCTURE Conti.
Because of the nature of Coca cola, it has a tall
structure but however decentralises decision
making. Eg the Zimbabwe subsidiary can make
independent decisions.
There is room for innovation since there are many
subsidiaries in different parts of the world, thus
there is quick response to competition (PEPSI)
through innovative ideas. Eg, recently, Coca cola
reduced their PET 500ml soft drink bottle sizes
that were costing $1.50 but not affordable to
everyone to 300ml bottle sizes now costing $1.00.

STRATEGY
The entrepreneurial audit begins with
assessing the fundamentals of the
corporation, that is the Strategy.
For an organization to succeed in today's
ultra-competitive global environment, it is
essential to understand the strategic
capabilities and areas of strengths.
The company's mission and vision set a
direction for an organization that is a
central point for all strategic decisions, both
for current business and new innovation.
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Strategy Cont
Vision
The following questions should be asked to see if the strategy
is entrepreneurial in nature.
What is the five-year vision of the organization? Can the
organization articulate the role innovation plays in that vision?
Mission
The mission defines where the company is headed.
What is the mission of coca cola and is the mission
entrepreneurial in nature?
Strategic Assets
Strategic assets are those resources the organization relies
on to create current revenue flow. They are also the assets the
organization relies on to engage a new opportunity and are the
genesis for sustainable competitive advantage.
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Coca Cola`s Vision &


Mission Statements
Vision
To become the undisputed leader
in every market in which we serve
Coca Cola has embraced a shared vision , a
vision to refresh every one everyday
Mission
Refresh our customers, partner with our
customers, reward our stakeholders and
enrich the lives of our communities

Vision, mission cont..


What are the organisations corporate strategic assets?
Coca-Cola's strategic asset list includes their secret cola
formula, their brand, diverse beverage and food lines,
and worldwide distribution network
How does this list of new opportunities map to the
strategic asset list?
Momentum
Momentum is a force that can assist overcoming many
uphill battles in the realm of innovation. Offering
impetus and direction, momentum carries customers and
discovery to new heights.
In Zimbabwe, Coca Cola has managed to dominate the
beverage market and has been able to supply to even
remote and regional markets
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Purpose
Bring togetherness, spread
happiness and inspire a better
future, motivate our employees to
make meaningful contribution to
business and society

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Areas Coca Cola has performed


exceptionally Well

Market Dominance
Unique Products
Customer Satisfaction
Related Diversification
A variety of brands to choose from.
Global Presence Efficient Distribution
Network
Sound Research and Development

Areas of Improvement
Professional Project
Management Cultures needs to
be cascaded downwards
Absence Of Employee Share
Ownership Schemes
Slow reaction to competition e.g
locally to Dairiboard

THANK YOU !
TATENDA,SIYABONGA