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discussion
The benefits of being an innovator and the risks attached with that
strategic route the iPod itself and the rivals now entering the market.
The difficulties that can arise as companies move out of their existing
product ranges and begin to compete in other markets the move into
the wider area of consumer electronics and mobile phones, as explained
in the case.
Evaluation:
.Organization
.Competitors
.Demands
Control:
.Quality
.Price