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New Age Firm Infrastructure

Categories of IT?
Different types of IT result in different kinds of
organizational change when they are

Three categories of IT
1. Function IT (FIT): IT that assists with the
execution of tasks (Simulator, spreadsheets,
statistical software etc.)
2. Network IT (NIT): IT that facilitates interactions
(e-mail, instant messaging, wikis, blogs etc.)
3. Enterprise IT (EIT): IT that specifies business
processes. ( ERP, CRM and SCM etc.)

Incredible scale advantages of

the SMAC-stack powered Wikipedia.
14 year old Wikipedia
249 year old Encyclopedia Britannica

Significant displacement occurring as a result of the

proper implementation of SMAC stack technologies.

got SMACed by
new technology

Today is not the digitization of products, but the digitization

(and resulting virtualization) of entire business models.

SMAC as a Technology Stack

When selecting a book on Amazon, buyers are
presented with recommendations,
based on analytics and very sophisticated algorithms.

Once chosen,
the book is served up from the cloud to a mobile
reader of choice.

Afterwards, if so motivated,
the buyer can then recommend the book to their
social network.

A new master corporate IT architecture

The SMAC Stack: 10 billion computers,

1,800 exabytes of data
The Internet Era: 1 billion computers,
54.5 exabytes of data
The Client/Server Era: 100 million
computers, 15.8 exabytes of data

The Minicomputer Era: 10 million computers,

2.6 exabytes of data
The Mainframe Era: 100,000 computers

SMAC Stack: Driving Exponential

Growth in Computing Devices and Data
According to multiple estimates, by 2020:
The SMAC stack will represent $5 trillion in
As many as 100 billion computing devices will
be connected to the Web.
Corporations will be managing 50 times the
data currently managed.

Technologies which will have

larger impact
Web 2.0 (now.Web 3.0)
Cloud computing




Windows 95

Save Hardware Cost and Footprint
Take Advantage of Operating System Services
Maintain Legacy Applications
(e.g. Windows 95 and Vista).
Increase System Security

Examples of Hypervisors:
VMware ESX / ESXi
Xen server

Examples of Web 2.0

Social Networks
Folksonomy ( is an Example of a Site that Uses
a Folksonomy to Organize Bookmarks)
RSS (Really Simple Syndication)
Mashup (Aggregates data from more than one source)
Collaborative Software

Web 1.0,Web 2.0, Web 3.0: Evolution

Web 1.0 (1990-2000): Static HTML pages viewed
through browser, one-way broadcasting, you can
only Read and content is created by Web coders.
Web 2.0 (2000-2010): Web treated as a platform,
dynamic 2D portals with more interactivity. You can
Read and Contribute. Content is created by
everyone. Web 2.0 is a social change (not techno)
Web 3.0 (2010- 2020): Web 3.0 will be driven by
technological changes, 3D portals, Semantic Web is about the meaning of information.

What is Cloud


What are Cloud based Services?

Rent a Car Service
No Buying the Car
No Car Parking Lot Deposits
No Hiring the Driver

Cloud Computing
No Buying of IT Equipment / Licenses
No DC Build / DC Co-Location
No IT Sustenance Staff

Car Maintenance managed by Periodic Drills, Patch Management

done by
No Insurance
No Dedicated Capacity for N+1
No Accident Repairs
Risk of IT Infrastructure failure passed
to Provider.
No Worries of Depreciation
and Re-Sale Value

No Depreciation and IT Infrastructure

Refresh issues

Pay Per Hours / KM of Usage

Pay Per Transaction / Hours of Usage

Cloud Computing
Term cloud is used as a metaphor for Internet
Evolved over a period of time
Roots traced back to ASP in the 1990s
Concept generally incorporates combinations of
the following
Infrastructure as a service (IaaS)
Platform as a service (PaaS)
Software as a service(SaaS)

Cloud Computing
Cloud computing is way of managing large numbers of highly
virtualized resources such that from a management
perspective, they resemble a single large resource. This can
then be used to deliver services.

Cloud Anatomy

Application Services(services on demand)

Gmail, Google Calender
Payroll, IBM Lotus Live etc.
Platform Services (resources on demand)
Middleware, Intergration, Messaging, Information,
connectivity etc
IBM Virtual images, Google Appengine
Infrastructure as services(physical assets as services)

Case Study - Cloud Computing In Wipro

Problem Statement


More than 50 Wipro Innovation

Center of Excellence (CoE)
across multiple locations raising
requests for hardware resources
Delays in Provisioning Hardware
Ineffective Utilization of
Operations Staff
Central Management of Infras.
Tracking of Assets
Analysis Done

Implemented virtual cloud

infrastructure with high-end servers,
storage & virtual tape library in 3
Identification & Implementation of
changes in processes for
procurement, operations & support
Roadmap to enhance the services for
the future needs like High Availability,
Dynamic Scalability

Key Outcomes
80% of h/w resources were for
Reduce the server provisioning time to
generic compute / storage
a few hours
Procurement of physical servers
80% of the support requests
were to install / reinstall / update reduced by 30% and achieved cost
saving - Rs.90 Lakhs
the servers for project with

As the show was
based on social
issues, it was
expected that a
large amount of
information would
be required to be

First show on female foeticide gathered 14 million

responses from all sources.


Indian TV show
Big Data to inspire
the world
Using Big Data for

Perfect example how Big Data

can be used to deliver maximum
impact on society.

1,249,440,319 Connections
14,972,514 Responses
9,319,034 Community

Case: Satyamev Jayate

The show created 14 million responses and more than
1 billion impression over the web.
Persistent systems (1000 people) was given the task of
analyzing the messages generated from social media.
Data could come from different format from verity of
sources, such as Facebook, Twitter, Websites, SMS
polls, messages and phone calls (different languages).


Rajasthan High Court has agreed to set up a fast track

courts in Jaypur to resolve cases on female foeticide.
The Lok Sabha passed a chilled protection bill, which
was pending for a long time.

Aadhaar is a 12 digit individual identification number

Aadhaars enrolment module processes about 1 million

enrolment every day.
Each enrolment packet per resident is about 5MB
Aaadhaar system has enrolled 40 crore residents already
and system storage is about 1500TB in one data center
Same data is replicated across to UIDAIs second data
center having a total of more than 3000TB of data.
The data is expected to grow to about 10-12 PB when
entire country is covered.

An Instrumented Interconnected World

35 billion RFID
15+ TBs

tags today
(1.3B in 2005)

of tweet data
every day

world wide

? TBs of

data every day

100s of
of GPS


30+ TBs of
log data
every day

90 million smart
meters in 2012
200M by 2015

people on
the Web
by end

What is true value Big Data?

Healthcare: one million people who use mobile health
applications to transmit data related to their heart rate,
pulse rate and blood pressure to predict the occurrence of
heart disease in people.
Police Department: Analyzing crime related data and
uses these insight to predict more accurately where
crimes likely to occur.
Ford: collected data from sensors installed in 4 million
cars to understand car performance in diff environment
Walmart: to track social media mentions to better tailor its
product offering.

What Makes it Big Data?







Entering the Zettabyte Age

1 Kilobyte
1 megabyte
1 gigabyte
1 terabyte
1 petabyte
1 exabyte
1 zettabyte

1,000 byte

Data volume is growing exponentially

Estimated Global Data
2012: 1.8 ZB
2015: 7.9 ZB

The world's information

doubles every two years
Over the next 10 years:
The number of servers
worldwide will grow by 10x
Amount of information
managed by enterprise data
centers will grow by 50x
Number of files enterprise
Source: center handle will grow
which 75x
was based on the 2011 IDC Digital Universe Study

Big Data: The Next Big Thing

Advanced analytic and visualization techniques are being
used on datasets to uncover hidden patterns and
unknown correlations for effective decision making.
Social media analytics, sentiment analysis and
behavioural analysis are the upcoming Big Data analytics
The NASSCOM-CRISIL study shows that ;The Big
Data industry is expected to cross USD 15 billion in 2014,
and around USD 25 billion by 2015
India has an early mover advantage in creating a robust
Big Data workforce, and meeting this shortfall.

Applications for Big Data Analytics

Smarter Healthcare



Log Analysis

Homeland Security

Traffic Control


Search Quality

Fraud and Risk

Retail: Churn, NBO


Trading Analytics