You are on page 1of 1

Brand evolution

1992: Savlon OTC brands from ICI taken over by


Johnson & Johnson
1993: Re-launch as an antiseptic in India
1999: HLL signed an agreement with J&J to use
the Savlon brand name to sell antiseptic soaps
2003: J&J and HLL alliance called of
2007: Savlon advertisement goes on air
2015: ITC acquires Savlon