Presented by; 9104-Vandana Asarani 9124-Piyush Kothari

Mission Statement
Eco-packaging intends to develop an inventory of unique packaging products that can add perceived value to packaged products. These products, which will be sourced from production site, will be imprinted in-house with various company logos before they are shipped to the distributors.

Vision statement
Eco-packaging intends to concentrate its sales force in the Maharashtra State and to reach a respectable sales level by the end of Year 2.

Market Summary
PAST Sales in the carton packaging industry have been growing at a rate of almost 15% per year for the past decade .

PRESENT Major suppliers are located at Nasik and Ahmadnagar while some of the largest packaging distributors in the industry are at Mumbai and Pune.

FUTURE Govt. making strict norms for use of plastics and NGOs creating awareness in people about hazards of plastics. Due to high land cost new manufacturing hubs are shifting towards semi urban land which are cheap.

Need recognition
    Packaging needs. Low Cos. Government regulation. Environmental consideration.

Opportunities
    Increasing awareness. Cost consideration. Better Quality. Location selection.

Competition
 Product base competition: - Plastic packaging. - Thermacol packaging.  Market base competition: - Big players. - Change habits and preferences.

Competitors
• • • • • • • • • • • • • • • THE TINPLATE THE COMPANY OF INDIA LTD HINDUSTAN TIN WORKS INDIA REXAM HTW BEVERAGE CAN (INDIA) LTD TETRA PAK INDIA PRIVATE LTD ESS DEE ALUMINIUM LTD UFLEX INDUSTRIES LTD INDIAN ALUMINIUM CO LTD (INDAL) - HINDALCO ESSEL PROPACK LTD ITC PAPERBOARDS AND SPECIALTY PAPERS DIVISION PARKSONS PACKAGING LTD JINDAL POLY FILMS LTD HINDUSTAN NATIONAL GLASS & INDUSTRIES LTD AMD INDUSTRIES LTD PIRAMAL GLASS LTD ALPLA INDIA PVT LTD

Production house
 The north and east Maharashtra Jalgaon Nagpur Akola Amravati Aurangabad

Products

Target market
Because of the significant up-front investment required to change to reusable ecopackaging, will go on targeting medium- to largesized companies (annual sales of Rs.20 million to Rs.1 billion) in the following market segments: Food and beverage industry – much spread across the state. High tech industry – emerging sectors. The following positions would be targeted in each of the market segments: Transportation manager Purchasing manager Logistics/supply chain manager Waste management/environmental coordinator Shipping and receiving manager Warehouse manager Distribution center operations manager Plant manager

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Communication objectives
• Expand awareness within the targeted market segments of the financial and/or competitive advantages as well as the environmental benefits associated with reusable eco packaging. • Educate businesses within the targeted market segments on reusable eco packaging issues and what their industry leaders are doing to successfully address these issues.

KEY MESSAGES
1] Reusable eco packaging is an important financial and environmental issue for your business replacing one-time use wood and plastic, save significant money and simultaneously have a positive impact on the environment: • ecopack last 10+ times longer than wood and plastic. • Reusable packaging reduces labor costs. • Reusable packaging helps protect products from damage and the costs associated with repair or replacement. • Reusable packaging enhances supply chain efficiencies. • Reusable packaging helps reduce the volume of garbage generated and the cost to dispose of it.

2]Reduced product damage Reusable packaging is an effective method for reducing the costs associated with; • product damage. • ecopack do not fail as readily as wood and plastic. • Reusable containers offer greater product protection. 3] Better ergonomics and worker safety Reusable transport packaging provides better worker ergonomics, safety and reduces the costs associated with fewer worker’s compensation claims; • Ecopack have less potential for worker injury because they weigh less and do not splinter. • Reusable containers can be customized to interface with production lines. • Reducing muscle strain as well as decreasing lifting and repetitive motion injuries.

Promotional Tactics
1. Awareness Building Tools ; • Partner with industry associations • Develop a quarterly newsletter • Develop a brochure • Utilize trade PR 2. Educational Tools for businesses; • Utilize direct mail • Develop or procure educational materials • Utilize trade PR • Identify trade shows and/or educational seminars • Expand the website.

CHALLENGES AND OPPORTUNITIES
A] Challenges : • Very low to non-existent awareness of reusable transport packaging. • Wide variety of decision-maker position titles. • Resistance or total lack of interest by some market segments. • Not a priority issue that drives the business success. • No financial incentive. • No customer or supplier demand for the change. • Customers or supplier are resisting the change. • Incompatible distribution system. These hurdles will need to be addressed through educational information so that target audiences gain early awareness of the positive aspects of reusable packaging.

B] Opportunity : • The existence of industries which have already started using recyclable packaging like some of the food and beverage industry (wholesale and manufacturers) as well as the high tech industries such as computer and semiconductor manufacturers. • The awareness about importance of having a financial incentive to save money from this change as well as the need to deliver customer satisfaction.

Human Resource
• To make sure that the employees are skilled and well trained. • To hire people who have the competence and willingness to work. • To enhance the efficiency and effectiveness of production. • To maximize individuals' performance and potential with a view to attain organizational goals by performance management.

EXTERNAL ENVIRONMENT INTERNAL ENVIORNMENT PRELIMINARY INTERVIEW SELECTION TESTS EMPLOYEMENT INTERVIEW REFERNCE AND BACKGROUND ANALYSIS SELECTION DECISION PHYSICAL EXAMINATION JOB OFFER EMPLOYMENT CONTRACT EVALUATION

References
• Alaimo, A. and V. Capecchi, 1992, "L'industria delle macchine automatiche a Bologna: un caso di specializzazione flessibile", in P. P. D'Attorre and V. Zamagni, 1992, Distretti, imprese, classe operaia, Franco Angeli, Milano Capecchi, V., 1993, personal communication. Dosi, G., 1984, Technical Change and Industrial Transformation, MacMillan, Basingstoke (UK). Dosi, G., 1988, "Sources, Procedures, and Microeconomic Effects of Innovation“, Journal of Economic Literature ETAS, 1992, Repertorio professionale dell'imballaggio, Etas Periodici, Milano. Glachant, M., 1994, Adoption and implementation of a voluntary agreement: the case of packaging recycling consortia, ERIC paper, Paris.

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