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By Olivia Cotterell

The main image (which is the large image

on a magazines front cover) is a long shot
image of Dizzie Rascal (an iconic music
star). A long shot image is where you can
see the whole of his body and it covers
almost the whole of the magazine cover. His
face is off centre using rule of thirds (a way
of taking/laying out an image) drawing the
audiences attention straight to it. He is also
looking straight into the camera giving
direct mode of address with the audience.
Using an iconic star attracts people to the
magazine because they want to read a
story on them. Dizzie rascal is crouched
down on the floor with his arms open
looking excited and welcoming to the

The main cover line (the largest and most

important cover line) is of Dizzie Rascals
name and a quote that he has said. Im
spreading joy around the world, man!, the
word man is informal which shows that this
magazine is fun loving and aimed at a
younger audience with a certain taste in
music. Because the main coverline is so bold
and such a large font, it will catch the
audiences attention instantly, before any of
the cover lines It anchors the magazines
main image and also tells the audience that
there will be an article on a double page
spread about Dizzie Rascal. If he is an artist
that people enjoy listening too then the
target audience will know that this is the
magazine for them, this is a positive
representation for the NME magazine.

The genre (type of magazine) of this

magazine is music, hence the iconic
music star, the cover lines etc Genre
means what type of magazine it is
depending on who their target
audience (the types of people the
magazine is aimed at) is and the
stories they want to write about. Also
the sub-genre of this magazine in my
opinion is pop music. Because the
genre of this magazine Is music, the
main image doesnt look to serious, it
looks fun loving and inviting for the
audience to read making the
magazine more appealing to want to

The barcode (which is a range of

numbers and lines giving the
magazine its own identity and
price) is placed in the normal
place of the the bottom right
hand corner where it isnt in the
way of any writing of images on
the front cover and is easy to

The masthead (the name of the magazine) is

NME, in a very large bold red font. The
masthead Is located in the top left5 hand corner
of the magazine. This is because when
magazines are on the shelves in shops, this is
the part that the audience can see first because

As the target audience of this magazine

is younger people, NME has tried to
portray that through the mise en scene
of the front cover. The clothes that
Dizzie Rascal is wearing are young and
hip, the background of the image is
colourful and vibrant giving the
magazine fun and interesting colour
scheme, his facial expressions are
happy and glowing. All of these things
tie the magazine together portraying
that this is a magazine aiming itself at a
young target audience.

Here dizzie is being represented as a

popular pop artist for the younger
generation who are NMEs niche
target audience. He is being
presented in a positive way as he has
a huge smile on his face which gives
the magazine a welcoming look to
their audience attracting them want
to find out more and why he looks
that happy! This symbolises a
positive representation of the
younger generation and their interest
in pop music because there is so
much going on in the world of music
as Dizzie is spreading joy arounf the

The magazines masthead (title)

is included on this contents
page on the top left hand
corner. The word contents is in
a very large bold white font to
match the size of the mast
head. Both standing out on the
The way Nme has laid out this
contents page is by having 3
columns. One column about a
band index, another with an
image and a tour special and
the final column containing the
page numbers and details
about the articles.
The main image of the
contents page is the medium
long shot image in the centre
of the page, the woman on this
image is off centre over to the
right using the rule of thirds
technique to attract the
audience to the image.
Anchoring the text to the
image touring special. This
links the picture to the articles
as it is about touring.
The layout (how the page is
structured) of the contents page
is very structured and modern
looking. From the font of the text
to the boarder around the image,
we can tell this magazines
target audience is younger
people who enjoy listening to
modern day music. The colour
theme gives it a retro look and
the layout is in a good structured
order for the audience to follow.

The font of the Sub headings are a very bold

and modern looking just like this genre of
magazine. There is a black, red and white
colour theme running through this contents
page which gives this a very retro look to it,

We can see just underneath this pages

title (contents) the magazines date,
this indicates when the magazine was
made and printed for the audience to
follow the different issues.
The colour of the bus and the clothes
that the model is wearing on the image
match the colour scheme of the
magazine, this gives it a very organised
feeling to the magazine and its layout.
The mise en scene for this page all ties
together nicely.

Following on from the front cover, this

contents page, NME have covered a lot of
context as to what the magazine is going to
include for the audience to read. The front
cover gives the readers some little hints
and incites to what is going to be inside the
magazine and the contents page structures
and goes into more detail on that given
information and more!

The text in the middle column gives the

readers information about what the
magazine is going to contain in the form
of a paragraph but including the page
numbers for the designated articles. I
think NME has done this to make the
magazine more different and use
different styles of layout to make their
magazine unique. They have used direct
and informal language and punctuation
to interact with the reader, eh?. The
punctuation uses direct address with the
audience because they are asking them
a rhetorical question and the informal
use of the word eh they will find
relatable. This helps the audience feel
more comfortable and suited to buy
what they are reading.

I think this article is a really

good representation of the
target audience for this
genre of magazine. The
fashionable clothing, the
modern iconic star and the
colourful graffiti
background all will
influence their audience to
buy the magazine as it is
something they would be
interested in reading. They
may also find the article
inspiring at such a young
age because they idolise
Dizzie and want to be like
him. Articles like this
answer a lot of unanswered
questions for audiences
and just gives them an
incite as to how he may
have got where he is now.
On the right hand page the
article underneath the large
title is set out into 4
columns of writing, starting
off with a drop cap (large
letter at the start of the
article). The columns are
spaced out into 4 equal
sections covering the width
of the page positioned half
way down the page. With a
tiny font of writing, a lot
was written in a small
space. The way there are
large images around the
writing is more appealing to
the target audience, having
visual information and
colour is a lot more

Because Dizzle Rascal is the main image of the front cover on

the magazine, they have made a double page spread article
on him. They do this because he is a main image therefore
the readers expect to want to have some information and
stories to do with that artist. Especially if they are the only
reason why they bought it They have also used the same
graffiti colourful looking background for this shoot for this
double page spread as they have on the front cover.

Underneath the article on

the right hand page, there
are images of empty beer
bottles, plastic cups and an
old radio. All of these
images will have been
anchored from the article
talking about Dizzies old
life (possibly why they have
used images of old objects)
compared to what his life is
like now (the main image of
him on the left hand page).

The big bold title from tags

to riches, this could mean
that before Dizzie Rascal
became famous he may
not have had the greatest
amount of wealth (hense
the old beer bottles and
empty plastic cups) but
now he has gone to riches
we now know that he has a
wealthy lifestyle. We take
in this knowledge just from
the title before reading any

This double page spread article is

on pages 6 and 7 of the magazine.
So this is one or if not the first
article that the audience is going
to read so it will keep them
intrigued to read more into the
magazine. Also because it is so
early on in the magazine this
shows us that this is an important
story if not the most important
On the left hand page there is a
long midshot (main image) of
Dizzie Rascal looking somewhere
into the distance holding a can of
spray paint against his colourful
graffiti background (almost as if
he created the graffiti himself).
As there are so many colours this
could represent youth and what
kind of target audience (people
who would buy their magazine)
that the magazine is aiming
towards. On the right hand page
there is the article on Dizzie. The
title is in a huge bold black font
taking up almost half of the page
really standing out, especially
against the background as it is
full of different colours making it
a fun article to want to read. Just
to the right of the title we can
see the by line with the writers
name Tim Chester. In this
image, he also looks like he is
wearing expensive clothing
which would integrate with the
title from tags to riches showing
that he is now rich. The use of
space was really good and fair to
each section.

As Dizzie Rascal is the main image on the front cover of this magazine there has neem a double
page spread article on him which is what most magazines do. This is because the target audience
can see this iconic star on the front of this magazine and the reason why they bought it in the first
place is to read an article on them. So This links the front cover and the double page spread together.
The cover lines give the audience an idea as to what the magazine contains so when they open to
the first page in the magazine (contents page) this page gives you a small amount about everything
inside the magazine adding more detail on to what we have already learnt from the front cover. This
links together the front cover and the contents page as it helps the audience follow the magazine in
some sort of chronological order. Which leads to the contents page showing the page number and
title of the double page spread inside of the magazine. This helps the readers find what stories are on
what page, especially if theyre looking to find a specific story quickly. This links these to pages
together as the contents page helps the readers find this article inside of the magazine. Included in
all 3 of theses pages is the same colour scheme throughout, the black and red theme with the bold
red masthead (included on the front cover and contents page) following the magazines young and
hip theme. Especially the front cover and double page spread has the same colour scheme and
background to the images as well, they contain the same iconic star as their main images and the
graffiti colourful background. This links the front cover to the double page spread as you can see the
photos have been taken from the same shoot and keeping the main story coordinated with the front
cover of the magazine.