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E-commerce

LEARNING OBJECTIVES

Define electronic commerce (EC) and


describe its various categories.
Describe and discuss the content and
framework of EC.
Describe the major types of EC transactions.
Discuss e-commerce 2.0.
Understand the elements of the digital
world.

Copyright 2011 Pearson Education, Inc.


Publishing as Prentice Hall

1-2

LEARNING OBJECTIVES

Describe the drivers of EC as they relate to


business pressures and organizational
responses.
Describe some EC business models.
Describe the benefits and limitations of EC to
organizations, consumers, and society.

Copyright 2011 Pearson Education, Inc.


Publishing as Prentice Hall

1-3

LEARNING OBJECTIVES

Describe the major electronic commerce


(EC) activities and processes and the
mechanisms that support them.
Define e-marketplaces and list their
components.
List the major types of
e-marketplaces and describe their
features.
Describe electronic catalogs, search engines,
and shopping carts.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

2-4

LEARNING OBJECTIVES

Describe the major types of auctions and list


their characteristics.
Discuss the benefits, limitations, and
impacts of auctions.
Describe bartering and negotiating online.
List the major Web 2.0 tools and their use in
EC.
Understand virtual worlds and their use in
EC.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

2-5

LEARNING OBJECTIVES

Describe electronic retailing (e-tailing) and its


characteristics.
Define and describe the primary
e-tailing business models.
Describe how online travel and tourism services
operate and their impact on the industry.
Discuss the online employment market, including
its participants, benefits, and limitations.
Describe online real estate services.
Discuss online stock-trading services.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

3-6

LEARNING OBJECTIVES

Discuss cyberbanking and online personal


finance.
Describe on-demand delivery of groceries
and similar products/services.
Describe the delivery of digital products and
online entertainment.
Discuss various online consumer aids,
including comparison-shopping aids.
Describe disintermediation and other B2C
strategic issues.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

3-7

LEARNING OBJECTIVES

Understand the decision-making process of


consumer purchasing online.
Describe how companies are building one-toone relationships with customers.
Explain how personalization is accomplished
online.
Discuss the issues of e-loyalty and e-trust in EC.
Describe consumer market research in EC.
Describe the objectives of Web advertising and
its characteristics.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

4-8

LEARNING OBJECTIVES
Describe the major advertising methods
used on the Web.
Understand how advertising is done in
social networks and the Web 2.0
environment.
Describe various online advertising
strategies and types of promotions.
Describe permission marketing, ad
management, localization, and other
advertising-related
issues.
Copyright 2011 Pearson Education, Inc.

Publishing as Prentice Hall

4-9

LEARNING OBJECTIVES

Describe the B2B field.


Describe the major types of B2B models.
Discuss the characteristics and models of the
sell-side marketplace, including auctions.
Describe the sell-side intermediaries.
Describe the characteristics of the buy-side
marketplace and e-procurement.
Explain how reverse auctions work in B2B.
Describe B2B aggregation and group
purchasing models.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

5-10

LEARNING OBJECTIVES

Describe other procurement methods.


Define exchanges and describe their
major types.
Describe B2B portals.
Describe third-party exchanges.
Describe how B2B can benefit from social
networking and Web 2.0.
Describe Internet marketing in B2B,
including organizational buyer behavior.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

5-11

LEARNING OBJECTIVES

Describe various e-government initiatives.


Understand e-government implementation issues
including e-government 2.0 and m-government.
Describe e-learning, virtual universities, and etraining.
Describe e-books.
Describe knowledge management and
dissemination as an e-business.
Describe C2C activities.
Describe collaborative commerce.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

6-12

LEARNING OBJECTIVES

Understand the Web 2.0 revolution, social


and business networks, and industry and
market disruptors.
Understand the concept, structure, types,
and issues of virtual communities.
Understand social networking and social
network services sites.
Describe some of the major social networks.

Copyright 2011 Pearson Education, Inc.


Publishing as Prentice Hall

7-13

LEARNING OBJECTIVES

Describe business-oriented and enterprise


social networks.
Understand the commercial aspects of social
networking.
Describe Web 2.0 entertainment.
Describe the potential of Web 3.0 and Web
4.0.

Copyright 2011 Pearson Education, Inc.


Publishing as Prentice Hall

7-14

LEARNING OBJECTIVES

Discuss the value-added attributes, benefits,


and fundamental drivers of m-commerce.
Describe the mobile computing environment
that supports m-commerce (devices,
software, services).
Describe the four major types of wireless
telecommunications networks.
Discuss m-commerce applications in finance.

Copyright 2011 Pearson Education, Inc.


Publishing as Prentice Hall

8-15

LEARNING OBJECTIVES

Describe m-commerce applications in


shopping, advertising, and provision of content.
Discuss the application of m-commerce within
organizations and across the supply chain.
Describe consumer and personal applications
of m-commerce.
Understand the technologies and potential
application of location-based m-commerce.
Describe the major inhibitors and barriers of mcommerce.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

8-16

LEARNING OBJECTIVES

Understand the importance and scope of the


security of information systems for EC.
Describe the major concepts and terminology
of EC security.
Learn about the major EC security threats,
vulnerabilities, and risks.
Understand phishing and its relationship to
financial crimes.
Describe the information assurance security
principles.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

9-17

LEARNING OBJECTIVES

Identify and assess major technologies and methods


for securing EC communications.
Describe the major technologies for protection of EC
networks.
Describe various types of controls and special
defense mechanisms.
Describe the role of business continuity and disaster
recovery planning.
Discuss EC security enterprise-wide implementation
issues.
Understand why it is not possible to stop computer
crimes.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

9-18

LEARNING OBJECTIVES

Understand the shifts that are occurring with regard to


online payments.
Discuss the players and processes involved in using
credit cards online.
Discuss the different categories and potential uses of
smart cards.
Discuss various online alternatives to credit card
payments and identify under what circumstances they
are best used.
Describe the situations where e-micropayments are
used and the alternative ways for handling these
situations.
Describe the Copyright
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10-19
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LEARNING OBJECTIVES
Describe the strategic planning process.
Describe the purpose and content of a business

plan in e-commerce.
Describe EC strategy implementation including
the use of metrics.
Describe the need for justifying EC investments,
how it is done, and how metrics are used to
determine justification.
Understand the difficulties in measuring and
justifying EC investments.
Evaluate the issues involved in global EC.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

11-20

LEARNING OBJECTIVES

Analyze the impact of EC on SMEs.


Understand the foundations for legal and ethical
issues in EC.
Explain privacy, free speech, and defamation and
their challenges.
Discuss the challenges caused by spam, splogs,
and pop-ups.
Describe the importance of green EC and the
major issues of concern.
Describe the anticipated future of EC.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

11-21

LEARNING OBJECTIVES

Understand the fundamental requirements for


initiating an online business.
Describe the process of initiating and funding a
start-up e-business or large e-project.
Understand the process of adding EC initiatives
to an existing business.
Describe the issues and methods of transforming
an organization into an e-business.
Describe the process of acquiring Web sites and
evaluating building versus hosting options.
Understand the importance of providing and
managing content and describe how to
accomplish Copyright
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Publishing as Prentice Hall

12-22

LEARNING OBJECTIVES

Evaluate Web sites on design criteria, such as


appearance, navigation, consistency, and
performance.
Understand the process of building a Webstore.
Discuss the major steps in developing an EC system.
Describe the major EC development strategies and
list their major advantages and disadvantages.
List the various EC application development
methods along with their benefits and limitations.
Describe the criteria used in selecting software
vendors and packages.
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall

12-23

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