ASSIGNMENT

MANAGERIAL ECONOMICS

BY, MD. YUNUS SIDDIQUI MBA (core) Section A

MAHINDRA & MAHINDRA (AUTOMOTIVE SECTOR) SECTOR)

A HISTORY OF COLLABORATIONS

INTRODUCTION 


Started in year the 1947.. 1947.. Mahindra & Mahindra Ltd. is one of the major Ltd. automotive company of India. India. They are the market leaders in the utility vehicles segment. segment. Only Indian company to be a part of the top five tractor manufacturing companies in the world. world.  

Continued.. 
   

CEO of the company is Mr. pawan goenka.. Join the company in year 1993. 1993. They always use their own indigenous technology. technology. Their USP is their capability to manufacture vehicles with having very little technological help from foreign sources. sources. Their first indigenously developed sports utility vehicle was the "Scorpio". Scorpio".

M&M new search engines!
From two wheelers to trucks, mahindra is eyeing every segment of the automobiles. It is branching in every auto segment, either by collaboration or by takeovers.  After joining of Mr. Pawan goenka, the company had gone through many collaborations & take over« 

A history of collaborations   

They initially had collaboration with Willys Overland Corporation to import and assemble jeeps in India. India. In 1963, a JV with international 1963, harvester co. USA to make 70 HP tractors.. In 1996, a JV with ford motor 1996, co. USA to manufacture passenger cars

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Focused on each automotive segments like: 1. Buses and trucks. trucks. 2. Cars. 3. Two wheelers 4. Tractors.. 5. Three wheelers 

Buses and trucks
To start with buses and trucks, M&M has a joint venture with Navistar International  The third largest truck manufacturer in the US. US.  For voyager van, they have a collaboration with Mitsubishi of Japan.  Apart from Buses & trucks they launched a 3-wheeler pick-up in year 2006.. pick

Cars   

For cars, M&M has a joint venture with Renault in 2007, plans to produce 500,000 2007, 500, units Renault is an auto manufacturing company from France. Name of the car is Mahindra France. Logan. This venture is required to compete with other major car players in India like Honda, Fiat, Hyundai and Ford etc..

A glance on utility vehicles ..    

Today, Mahindra is a leader in UVs, with a 42 per cent share of the passenger utility vehicles segment, much ahead of rivals like Toyota and Tata Motors. Their first indigenously developed sports utility vehicle was the "Scorpio´, In year 2002. 2002. To sell Scorpio in US, they are going to collaborate with Global distributers CO. USA, which will provide 350 dealers to M&M.. To consolidate that lead, M&M is set to unleash the Ingenio, a new MUV platform, by end-2008 end-

M&M ² THE MARKET GIANT IN UTILITY VEHICALS.

Two wheelers  

The latest entry has been in two-wheelers, twowhere joint venture Mahindra Kinetic (Mahindra holds an 80 percent shares) has take place.. M&M also show interest in another Italian twotwo-wheeler company, Malaguti.. For a joint ventures

TractorsTractors- A Chinese venture    

M&M will make tractors for overseas & local markets at Chinese cost structures. In August, Mahindra & Mahindra (M&M) announced the acquisition of Yancheng Tractors, the third-largest thirdtractor manufacturer in China. China. Provides 25,000 more tractors per 25, year. Engine power is near to 125 hp..

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This venture make M&M the world largest tractor maker, ahead of Deere & Co. of the Co. US, which sold 1,60,000 tractors in 2007. 60, 2007. The cost of manufacturing will be decreased to 70 %. 

THANK YOU

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