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V2.1/03/11/2016

Artwork Coordinator

Its not easy being an


Artwork Coordinator
Here is what a job description for an Artwork Coordinator in a global company looks like
Ensuring delivery of packaging artwork for all brand portfolios across multiple
markets.
Acting as interface between all relevant parties in the artwork process, both internal
(marketing, regulatory, logistics, finance) and external (pack change analyst in regional
service centre, site, artwork house).
Coordinating artwork process between all relevant parties in the artwork supply chain,
both internal (Marketing, Regulatory, Global Category, Planning, Legal & trademark and
Packaging support) and external (Factories, Printers and artwork providers).

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Helping shape local processes and procedures to achieve quality and


best practice artwork management that meets the commercial needs
of the business.
Ensuring all artwork is progressed in compliance with local
procedures.
Holding ownership of artwork workflows (Managing Pack Changes and
Create New Packs (NPI)) and coordinating the resolution of all
technical queries from design, printers, marketing, medical, regulatory
team and supply chain.
Facilitating and contributing in cross functional artwork brief
meetings.
Conducting supply chain impact assessment as part of change
request process, considering all factors that affect the consumer,
supply chain and overall business.
Accountable for the timely progression of all artwork changes, from
briefing to file delivery at printers. Chasing approvers where

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Artwork Coordinator

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The words in bold, highlight the level of coordination this person needs to do between different
internal and external stakeholders, across multiple regions and time zones, with deep
understanding of local / regional regulations to resolve issues and get faster to the market.
The job gets even more complicated with each subsequent Merger and Acquisition. Given the
increasing length and complexity of global supply chains, managing vendors and agencies across
the globe is not an easy job. Meanwhile an explosion in SKUs and shorter product development
lifecycle combined with pan-regional or pan-global product rollouts requires an almost 24x7
coordinator.
The number of people contributing to an artwork has gone up. Today a supplier could provide the
formulation details, one or more agencies do the design concept and packaging artwork, maybe a
translation agency for multi-lingual text, 5-6 different internal stakeholders approve the artwork,
double checked by regional or country specific marketing folks, a pre-press or print management
vendor prepares the file for print and finally the artwork is printed by one or more printers.
Throughout this process the Artwork Coordinator does numerous follow-ups, sets up meetings to
get people on the same page while still keeping an eye on the launch date.
Artwork Management Systems have made the Artwork Coordinators job less stressful and given
the stakeholders a self-service platform to perform their tasks and get answers from. However,
nothing beats an Artwork Coordinators experience in conflict resolution, generating
consensus and
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Get in Touch
US Tel: (609) 436 9249
India Tel: +91- 95512 90717
+91- 72999 62646
sales@manageartworks.com