INSPIRATION FOR CREATING A

BRAND
By Ffion Parry

ONE REPUBLIC LOGO
Their logos are black and
white and have very clear
typography. Their logo to the
right is very artistic and I like
how it looks like a piece of
art. The logo at the bottom is
very graphical and the letters
have been constructed
similar to blocks and the
basic shapes make it very
eye catching and gives a
’new’ feel.

O TH E R P O P /R OC K B AN D S
T h e se lo gos are al so j u s t bla ck
a n d w h ite , al so m a kin g th e m e y e
cat ch in g a n d c le ar to s e e. Sh a pe s
h a v e be e n u s e d h e re a s w el l, l ike
f or th e ma jo r ity of Par a m ore ’ s an d
Fall O u t B o y s’ log o, ma ki n g it th e
m o st re co gn isa bl e th i n g. Fa ll Ou t
B o y s’ log os are is s h a pe d like a
cro w n an d c ards . I like th e
ty p og ra ph y u s e d f or K in gs o f
Le o n ’ s lo go b ec au se it lo ok s v e r y
s m oo th an d it h a s u n iqu e
ch a r ac te r. I l ike th e u s e o f b la ck
tex t on w h it e ba ck gro u n ds
be ca u s e it is v er y bo ld a n d a lon g
w i th th e co rre c t i ma ge s, it c an
l ook cre a te t h e c orre ct th e m t o go
a lon g w i th th e mu s ic v id eo.

O TH E R P OP /R OC K B AN D S
I like th e u se of th e co lo u r s in th e r a in bow
a lo n g w ith da r k c ol ou re d b ac kg rou n ds . T h is ad d
lif e in to th e log o. I al so like th e u s e o f a si n gl e
co lo u r to a cc om pa n y th e bla c k an d w h i te , w h ic h
re d is rea lly e ff e cti v e f o r b ec au se it m ake s i t
m ore v is u a lly pie rc in g. I pre f e r t h e c o lou r b ei n g
pa rt o f th e b ac kg rou n d or pa r t of an obj ec t,
r at h e r th an th ere be in g r ai n bo w tex t be c au s e it
ca n lo ok qu it e c h ild is h an d u n p rof e s sio n a l.

TYPOGRAPHY USED BY
DIFFERENT BANDS
I like Paramore’s typography
because it looks
handwritten, making it like a
personal signature. The
boldness and thickness of
Coldplay’s text would be a
replacement for a logo
because it has its own
realistic, graphical design

I like this typography
because it looks
handwritten or printed.
This realism makes it
very visual and unique.
This would be used for
my logo or if not, I will
be using it on my
digipak. I once again like
the black and white and
how it contrasts
perfectly, making it
clear.

I loved this
fi ngerprint design
because it is very
personal and I could
physically make it
myself. The only
trouble with this
would be that the
text would be very
thick. A way I could
work around this
would be to cut out
the letters from the
fi ngerprints.

The use of graphics to
form a letter is very
artistic but the
trouble for this would
be picking out enough
images to fi ll at least
one letter. It can also
be unclear especially
if the text is going to
be normal size.

I absolutely love this
because it is very
unique. The trouble with
this would be that I
would have to physically
make these in ice packs
and out them on surface
then take pictures. I
would have to ensure the
background is the
correct colour for it to
show up once melted but
also that it goes with the
poster or digipak