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INTRAPRENERUSHIP

by operating within the organizational environment.Intrapreneur  A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk taking and innovation.  Intrapreneurs have entrepreneurial skills blended with managerial skills but operate within the confines of an organization.  “An Intrapreneur is the person who focuses on innovation and creativity and who transforms a dream or an idea into a profitable venture. Intrapreneurs are Inside entrepreneurs who follow their founder’s example” . Thus.

INTRAPRENEURS VS ENTREPRENEURS • Entrepreneur • Enters the business with his own money and High risk. • Is entitled with fix salary plus bonus. • Is entitled to returns/profits from the business. • Has ownership of the business. • Intrapreneur • Get recourses from employer company.Low risk. . • Only manages the business –No ownership.

Entrepreneur vs Intrapreneur  Funding ◦ company/organization often has capital to fund the project  Manpower ◦ intrapreneurs do not have to worry about finding the talent to get tasks performed  Branding ◦ intrapreneurs can use the branding of the company/organization to get their ideas to take root .

- Gifford Pinchot  The intrapreneur is an essential ingredient in every innovation.Dr. those who take hands-on responsibility for creating innovation of any kind within an organization. .Defined as…  Intrapreneurs are “dreamers who do”. William Souder .

Causes for interest in Intrapreneurship Individuals who believe strongly in their own talents frequently desire to create something of their own They want responsibility & have a strong need for individual expression & more freedom in their present ORG structure No freedom– frustration at work & become less productive– leave ORG to achieve self-actualization elsewhere .

or make life easier Visualizing services variations of current products / Realizing new communication avenues with customers Enhancing New the quality ways to get the job done quicker or smarter . money.Intrapreneurial Activity Spotting Save ways to improve service time.

How does Business benefit? Firms create competitive advantages by discovering new and better ways to compete in an industry and bringing them to market An enterprise that does not daily innovate inevitably ages and declines .

How do Intrapreneurs benefit? Flexibility Less restrictions but supportive environment Recognition Their ideas are vehicles towards advancement Increased value to organization increased PAYCHECK .

Implementing the Intrapreneurship Culture Encourage employees to be creative and to look for new ways to improve your current way of doing business Grant intrapreneurs something akin to ownership rights in the internal intraprises they create .

Implementing the Intrapreneurship Culture Treat intrapreneurial teams as profit centers rather than as cost centers Allow team members a variety of options in jobs. and exchanges Encourage employees to develop through training programs . alliances. in innovation efforts.