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SOCIAL MEDIA

CONTENT STRATEGY
AT AYOJAK

OWNER/MANA GER HEAD BAKER DECORATOR SALESMAN/ CASHIER BAKER ASSISTANT 1 DECORATOR ASSISTANT SALESMAN 1 BAKER ASSISTANT 2 SALESMAN 2 .

HEAD BAKER ASSISTANT BAKER 1 ASSISTANT BAKER 2 DECORATOR DECORATOR ASSISTANT SALESMAN/ CASHIER SALESMAN 1 SALESMAN 2 .

OWNER/ DIRECTOR Location 1 Manager aker 1 Baker 2 Decorato r Assistant Head Baker Location 2 Manager Logistics Manager Salesman / Cashier Salesman 1 Salesman 2 Head Baker Baker 1 Baker 2 Decorato r Assistant Salesm / Cashi Salesman 1 S .

Director / Owner Logistics and Marketing manager Finance Manager Area manager 2 Area manager 1 Store manager 1 Store Manager 2 Store manager 3 Store manager 4 Store manager 5 Kitchen staf Kitchen staf Kitchen staf Kitchen staf Kitchen staf Housekeepin g staf Housekeepin g staf Housekeepin g staf Housekeepin g staf Housekeepin g staf Order Taker Order Taker Order Taker Order Taker Order Taker cashier Cashier cashier cashier cashier .

M.F.O.Managin g director C.O. . C. C.O.O.

M.O.O. C.O State manager 1 State manager 2 State manager 3 Area Manager 1 State manager 4 Area Manager2 State manager 5 .F.Managing Director Purchase manager C.O C.

Social Meets Development Stage.ABOUT AYOJAK  Established in 2007. in India and the United Kingdom  Online Event Management Product Solution by Signure Technologies Limited  Products :   Current. Conference  .Event Promote.Ticketing.

event promotion on social media. sports and business  End Customers: Young people / event attendees .SERVICES &CLIENTS  SERVICES:  End to end solution. ticket sales. creation of event web page. technology. collation of attendee information. and customer support for booking tickets online  CLIENTS:  Business Clients (B2B): Start-ups to mid-size firms from various sectors such as entertainment.

. manage and communicate with attendees.CURRENT PRODUCTS  AYOJAK TICKETING      Sell online and offline tickets Events such as seminars. workshops. technology & entertainment events Safe online payment solutions and promotion of event on social media Real time reporting and analysis on ticket sales Secure IT infrastructure to manage event  AYOJAK SOCIAL MEETS  Organize professional social events such as tweetup or a cofee meeting  Ofers RSVP feature through social media platforms  Enables organizers to compile. conferences.

logistics. such as quizzes and contests  Digital promotion solution which includes • Email Marketing • Content creation • Blogging • Forum Marketing AYOJAK CONFERENCE  Manage end-to-end services such as registration. conferences and exhibitions .UPCOMING PRODUCTS   AYOJAK EVENT PROMOTE  Create interactive campaigns. merchandising and accommodation  Target: Organizers of large events.

awareness creation.EVENT MANAGEMENT INDUSTRY  The industry was approximately INR 8 billion in size  Major categories: Leisure. targeting of prospective audience. Personal & Organizational  Activities: venue selection. arrangement for payment alternatives  Annual growth rate of 25%  Competitive environment with entrance of many small ventures . Cultural. ticket sales.

BUSINESS MODEL CHANNEL VALUE ADDITION CHANNEL VALUE ADDITION .

COMPETITORS  EventAvenue  MeraEvents  DoAttend  BookMyShow  Eventnu  Unrelated Competition.Facebook & LinkedIn .

MARKETING  DIRECT MARKETING     Role of Business Development Manager and freelancers Word of mouth Ads on event displays Google Ads .

MARKETING  SOCIAL MEDIA MARKETING    Initially handled by Internal team Outsourced to Noida based social media agency Key areas of focus • • • Updating and building engagement with community members Generating feedback from B2B clients and end customers Providing support to B2B clients and end customers .

some posts related to events and others were generic  Despite these eforts.promote events.CONTENT STRATEGY  Crucial aspect of any social media presence  Facebook . interact with community members and provide customer service  Blog .promote Ayojak’s products exclusively.promote events and create awareness regarding Ayojak’s products  Twitter . Ayojak has issues with engaging customers on these platforms .

PROBLEMS WITH SOCIAL MEDIA STRATEGY • Social Media Strategy alone doesn’t guarantee efectiveness • Diferent social media platforms have to be managed well to be efective • The goals the firm gave have clearly not been completed • Apparent disconnect with their outsourced social media firm. Noida. not product focussed Lack of posting consistency and variety. YouTube and Pinterest . Twitter – too • • • customer focussed. • Lack of balanced content on their Facebook and Twitter • Facebook posts – too brand focussed and not customer focussed. fluctuating month to month Missed opportunities to engage followers through an established hashtag Missed opportunities to reach specific audiences on LinkedIn.

interactive. so that there is a greater connection between what is going on in the company and the social media content that is produced increase content that focuses on the customer on the Facebook page (this could possibly be accomplished by posting more contests and quizzes) – personalised. LinkedIn in order to better reach potential B2B and B2C customers transition the corporate blog to a video blog Evaluate user engagement by evaluating metrics . YouTube. integrated and authentic content increase content that focuses on the brand on Twitter establish a clear and concise posting calendar for each month to increase consistency expand social media presence to Pinterest.RECOMMENDATIONS • • • • • • • return the social media department in-house.