KEMBIC

Phoenix Industries

Presented to you by:

Margina Davis
Cheryl Edwards
Erin Mitts
Kea Schwarz
Blair Thompson

Outline
Mission Statement
Goals and Objectives
4Ps
Target Market-Market Segmentation
SWOT Analysis
Use of Branding
Market Research
ROI (Return on Investment)

Mission Statement
It is our personal mission to provide the highest
quality, naturally sourced supplements to
improve your everyday health by working with
the body from the inside out.

Goals and Objectives

To develop a niche in the over 36.7 billion dollar supplement industry in the U.S. featuring a USA organically
grown supplement.

To sell 200,000 bottles in our first six months of launching KEMBIC; 50,100 bottles specifically to college
students as an attempt to decrease current abuse of study drugs.

To create product awareness through partnerships with universities, hospitals and alternative healthcare
providers.

Use Jacksonvilles current health awareness events such as local trade shows, health fairs, and
conferences to push the benefits of KEMBIC.

Use a mixture of traditional advertising media, community outreach and social media to promote the
product to students, health care workers and workers of high stress industries.

4Ps
Product
Place
Price
Promotion

Product

KEMBIC: An Alternative
Mental Alertness and
Focus Supplement

Our newest supplement KEMBIC is natures

best combination of nine top quality organic
ingredients to provide you with increased
energy, mental focus, memory, mood
management and general brain health to allow
you to reach your goals. USP verified.

Ingredients:
Vitamin B12
Panax Ginseng
Ginkgo Biloba
Turmeric
Oregano
Thyme
Bacopa
Gotu Kola
Green Tea
Dosage: 2 tablets up to twice a day. Do not
exceed 4 tablets in a 24 hour period. Please
talk to your physician about possible drug
interactions BEFORE taking this
supplement.

Place

Quick Facts. www.census.gov/quickfacts/table/LND110210/1235000. Accessed on 11-7-16

Price
Phoenix- $30 (30ct)
NoDoz Maximum Strength- $10.70- $31.99 (60 ct)
Vivarin- $4.28 (16ct) - $16.49 (40ct)
Optimind- $35.00 (32 ct)
Neuro Clarity- $24.99 (30ct)
Alpha Brain Instant- $34.95 (30ct)
Avg Cup Of Starbucks Coffee- $8 (per cup)

Target Market-Market Segmentation

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Students

es

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ns

Fir
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Employees involved in the transportation and logistics industries

Promotion
Free merchandise- T shirts, sports bottles, and samples.

SWOT Analysis
Strength- not your average pharmaceutical company
Weakness- pharma thinking vs. root movement
Opportunity-all about the trust
Threats -competition and image

Use of Branding

Our new phoenix symbol represents our rise from current pharmaceutical
thinking to the research and use of natures powerful but overlooked resources
for the betterment of our fellow men.

Market Research
OTHER

KEMBIC
-Natural ingredients (organic)
-pronounce every ingredient
-Made in the USA
-Green facilities
-Goal is to decrease the use
of prescription drugs
-Positive community outreach
-Safer alternative
-Cheaper

-Target audience
(students,
athletes, and
professionals)
-Purchase online
and some within a
local store
-Offer incentives
and discounts

-Unclear clear where

ingredients are coming from
-Unknown/ hard to pronounce
ingredients
-More Expensive

ROI (Return on Investment)

The value and benefit received in exchange for the resources given.
- Likes
- Subscribes
- Sales
- Follows
- Tweets
- Post

Conclusion
This product appeals to certain demographics and psychographics such as
college students, parents, and long shift workers like ER doctors, nurses,
international pilots and long-distance truck drivers amongst other groups.
Jacksonville would be great city to launch KEMBIC with its high amount of
students, healthcare workers and industrial companies. All of these would
provide abundant customer base.
As the organic and vegan movement gains strength in the U.S., we feel that
there is a demand for our 100% natural, organically home-grown supplement.
KEMBIC is reasonably priced so all the different groups can afford it regardless
of lifestyle.