your company & corporate s ocial res ponsibility

More closely aligning a brand with a good cause, creating one, or making change as it relates to sustainable development is a higher priority today. The thinking goes: Doing good is good for business. But with everyone joining the fray, how can brands differentiate and best create awareness for their eco- and social-cause efforts? Bottom line: What works? What doesn't?

(strategy magazine)

But what we learned from past mistakes is to take the time to do it right the first time, and make sure it's embedded within the business.
VP communications, Loblaw

Our Aim

The brand that have the most positive influence on peoples· lives
Our Vision

Help people realize the infinite possibilities that the future of communications hold
Our Belief

Technology & telecom. means nothing if it doesn·t makes peoples· lives easier
Our role

Making it easier for people to reach their purpose

Our Aim

The brand that have the most positive influence on peoples· lives

Think Home Depot, which has introduced an ´Eco Optionsµ label to help customers identify 2,500 environmentally friendly products, from front-load 4 washing machines, natural insect repellents and cellulose insulation to programmable thermostats, compact fluorescent light bulbs and certified wood. Ron Jarvis, the retailer·s vice president of environmental innovation, describes Eco Options as a ´further testament to Home Depot·s commitment to sustainability and to helping its customers choose ways to have less of an impact on the environmentµin a recent DMN Newswirearticle.

Leadership Active Relevance Transparency Effect
What does it all mean?

Relevant +

Passive

Active

Relevant -

Relevant +
CITC Abdul latif Jameel
your company education broadcast

Passive

your company

Active

Al barakah Bil shabab Zein Ramadan

Relevant -

Relevant +

Intermediate

Passive

Active

Immediate

Relevant -

Where do we go from here?
1. Immediate: create awareness on our current CSR 2. Intermediate: play a bigger role in CSR

1.i m m e d i a t e

We already have our CSR activities that we need to bring to peoples· awareness

First problem:
We are facing cynical audience

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2. intermediate

) )
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The idea:
What if your company can lead society into serving itself. A campaign where people can all come together to do good for society in ways they have done before and ways they never thought of before.

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