Coldwell Banker® Buyer Services Presentation A look into the program and the benefits

Prepared by« Coldwell Banker Hearthside * Malvern

On behalf of all the ownership team, management and the agents of Coldwell Banker Hearthside, please allow us to thank you for the opportunity to explain why we feel our value is the one that will benefit you most as you purchase one of your most important investments. In this unique real estate environment, the team who offers the most in the way of top-quality tools and competitive services is the one you should trust with your business. With the support of the strongest real estate brand in the nation, Coldwell Banker Hearthside offers a tremendous array of services to buyers in every price category and geographic region. Our affiliation with Cartus Corporation ± one of the largest single providers of relocation services in the world ± means that Coldwell Banker Hearthside agents are working with relocating employees in almost every market we serve. As you will se in the pages that follow, the Internet consumer has been a driving force behind market change. Our company has studied this consumer thoroughly, and with the assistance of firms throughout the nation has put together a top-tier internet service team to maximize our ability to meet their needs. The studies also show, however, that these consumers value the local knowledge of a Realtor, which is why each of our offices is comprised of the industry¶s best agents. Having formed key relationships with mortgage, title and insurance providers, as well as having created one of the strongest Coldwell Banker Concierge programs in the nation, we feel we can also offer ³one-stop shopping´ that is far superior to what many other firms advertise. We hope you will realize through the material presented in this package that Coldwell Banker Hearthside offers you the important resources necessary to help in the purchase of your home. We look forward to added you to our list of clients who have realized that at Coldwell Banker«We never stop moving.

Coldwell Banker

Legacy and Network
± Global presence; in 49 countries and 3,324 offices worldwide ± Over 100 years of real estate experience ± $226 billion in sales volume globally in 2008 ± Transaction sales amount was 10% higher than the industry average ± Coldwellbanker.com generates over 390,000 consumer inquiries per month and is the most visited national real estate franchise brand online ± Our agent network comprises of agents who made up 25% of the 2008 Real Trends 500 Report by sales volume; this is 76% higher than the nearest competitor.

Training Magazine¶s Top 125

Office Locations
#1 Coldwell Banker affiliate in Pennsylvania Largest Coldwell Banker in Pennsylvania

18 Residential Offices Commercial Division Award winning Relocation Division

Our Relocation Networks
With connections in more than two-thirds of the FORTUNE 50 companies Coldwell Banker Hearthside represents about 70% of all the area relocations.
Award Winning Service In the past year Cartus Broker Network member brokers have closed more than 65,000 home sales (roughly $18 Billion) while serving the relocation needs of some of the nation¶s largest firms. Each year the staff at Cartus evaluates its member brokers based on a high performing metrics system. Those who exceed the goals (which is less than one percent of members) are designated as Platinum Brokers for the following year. Coldwell Banker Hearthside is proud to have achieved Platinum status in multiple years. Focused on Results Cartus Network Brokers represented homes on market for 12% fewer days (approximately 3 fewer weeks) than did non-Network brokers. A Dedicated Staff Dealing with large relocation networks requires a full-time staff commitment. Unlike many real estate brands that claim to have mastered the corporate relocation business, we have a full-time division of professionals who handle our relationships with the top relocation providers - and who are known in the industry for their management ability. A Benefit for all Sellers Even if you do not work for a company with a national relocation contract you benefit from this relationship, as our firm also manages incoming employee moves for the majority of these firms. That means our agents are often the ones introducing new employees to our area and to the homes for sale with Coldwell Banker Hearthside

Our Other Core Services
You¶re busy. We know it. That is why we keep you connected with every service provider necessary to complete the transaction.
Mortgage Mobility, LLC. In this time of fly-by-night internet lenders and buyers finding themselves without a loan on settlement day, we feel it is important to have a top-notch partner in the mortgage industry. The team at Mortgage Mobility has been named ³Best of Bucks-Mont´ two years in a row. They have a dedicated, full time staff who care about the consumer and make sure their clients come to the settlement table confident they are going to be able to close on their new home. While we try our best to ensure buyers are prequalified by a reputable lender, you can always ask for a review of that commitment by a Mortgage Mobility professional. Coldwell Banker Concierge Dogwalking, painting, electrical service. You name it, we can find it - and we only refer insured, bonded professionals. Conveyancing & Closing Services Are the certifications all in place? Have the buyers received title insurance? These are all questions sellers face each time they agree to sell their home. Our internal staff watches over all the tiny details, keeps you in the loop, and makes your settlement day a breeze. In many firms, individual Realtors are tasked with conveyancing - the term for bringing your file through to settlement. At Coldwell Banker Hearthside, we make sure dedicated, knowledgable pros are working with your file and handling any issues that arise. Insurance, Insurance, Insurance When buyers need insurance to protect their purchase, we are there. We have relationships with Property & Casualty, Title and Home Warranty providers who can make sure everything is under control.

Search for Homes by School District
Get Market Updates On Twitter There are millions of twitter users throughout the world (the company does not release actual usage numbers). Athletes, corporate execs and journalists everywhere are now using this 140-character micro-blogging service to send quick bursts of data (tweets) to people around the internet who want to follow along. Our new twitter-feed service allows buyers to follow any school district where they may have interest in moving, to get new listings "by tweet" every day, and to get market data for that district fed in a purely social manner. When the search is done, just un-follow that district and the data quits flowing without delay. Just as important to us, if you want more information on that district just DM that account and we'll get right back.

Meeting Your Needs

Action Plan to Find Your Home
‡Complete the ideal home survey sheet ‡Complete the financial information questionnaire ‡Indicate criteria for community selection or specify specific communities ‡I will connect you with a mortgage representative to discuss pre-approval ‡We will review the ideal home and community criteria and reconcile that with your mortgage qualification if necessary ‡I will search the MLS and other sources available to me in order to prepare a list of candidate properties ‡I will set up appointments to see the selected homes.
The remaining plan of action will depend upon our success with the initial list of candidate properties. We will either proceed to the settlement process if we find the right home during our initial search, or continue to monitor the market in the event that we were unable to find the right home from those currently available for sale.

Home Finders¶ Profile

What¶s important to you?
Please share your thoughts with me.
Your 3 major criteria in selecting a real estate company: 1. 2. 3. Your 3 major criteria in selecting a Sales Associate: 1. 2. 3.

What¶s important to you?
Please share your thoughts with me.
Your 3 major buyer needs: 1. 2. 3. Your 3 major concerns about buying a home: 1. 2. 3.

The home you are looking for...
FEATURES
(Specify your Preference)

LOCATION
_____________ _____________ _____________ _____________ _____________ _____________ _____________ _____________ _____________ _____________ _____________ _____________ _____________ _____________ _____________ _____________

Preferred style (colonial, ranch, townhome, etc.) Number of bedrooms Number of bathrooms Family room Bonus/Game room Fireplace Home office Kitchen amenities Basement Garage (no. of cars) Central air conditioning Lot size Pool View Other

Convenient to work Convenient to transportation Convenient to schools Convenient to shopping Near recreation facilities Neighborhood Other

____ ____ ____ ____ ____ ____ ____

Why Choose Buyer Representation

My Commitment to You
‡Property Search I will appraise your particular criteria for a house and neighborhood, then search for properties that fit those specifications. I will set appointments for showings and monitor the market as new listings become available. ‡Market Data Market value is determined by many factors, including the availability of similar properties at competitive prices, location, condition, and most of all the price that a knowledgeable buyer is willing to pay. I will provide market data to help you establish an offering price. ‡Purchase Offer There may be other considerations besides price that are equally important in structuring a purchase offer. The terms and conditions of the offer, amount of deposit and possession date are likely to be factors when an offer is made. I will help you in your preparation of a purchase offer. ‡Negotiating When a purchase offer is made, the sellers may be concerned with certain aspects including the ability of the purchasers to fulfill their agreement, the terms and conditions of the offer, the breakdown of closing costs between buyer and seller and even the motivations and lifestyle of the prospective new owners! I will help structure a negotiating strategy that will create the desired result, a new home. ‡Handling Details A lot has to happen between signing the purchase offer and moving into a new house. I will attend to the details and keep you in touch with the transaction each step of the way.

Sellers list their homes with real estate agents to ensure professional representation throughout the home selling process. As a buyer, you deserve the same kind of service!

The Search Begins

Buying Your New Home. Congratulations!
When using a Coldwell Banker® Sales Associate, you will feel confident your search for a new home will be very successful.

Let¶s get started!

The prices that sellers ask
Many factors affect the price that sellers ask for their houses.
Physical characteristics of the house: Market conditions:
±Location ±Age ±Size of house and lot ±Physical condition ±Floor plan and style  Interest rates  Availability of financing  Qualified buyer demand  Prices of recent sales  State of the economy  Seasonal demand

Competition: 
Number of properties available  Their prices and terms  Their location and physical condition  How long they¶ve been on the market

Asking price also may be affected by: 
Seller¶s motivation to sell  Seller¶s original purchase price  Seller¶s need for cash  Opinions of others

The value of a Competitive Market Analysis
As your buyer¶s agent, I will prepare a Competitive Market Analysis with information on properties similar to the one you¶re considering. It will describe homes that:
‡ Are currently on the market ‡ Sold recently ‡ Failed to sell

This comparative data will help you decide whether the home you like is worth the price.

Online Access
coldwellbanker.com provides access to over 600,000 properties. You can also find our properties on your smartphone! A few unique features include «

Coldwell Banker On LocationSM 
Coldwell Banker On Location is the first dedicated video real estate channel on YouTube 
Video topics include: 
    Agent videos Office videos Video listings Community videos Smart tips and news related videos 

Allows buyers to search for videos via a map  First to use dynamic IP lookup on the channel

Multiple Listing Service
I can show you any property listed through the Multiple Listing Service (MLS). 
Our office offers area-wide multiple listing information that shows thousands of broker-listed homes for sale, regardless of the seller¶s agent.  I can help you ³visit´ many of these homes online or on paper.  I will show you the properties that meet your criteria.

Yard signs and open houses
A yard sign or open house can let you know a home is available, but I can help you know if it¶s worthwhile. 
I can arrange private showings of homes displaying an ³Open House´ or ³For Sale´ yard signs.  When visiting an open house on your own, give the salesperson my card and tell them that I am your agent.

Making The Purchase

Completing the purchase
A successful purchase involves several important elements: ‡ Full written disclosure
‡ ‡ ‡ ‡ Offers and negotiations The purchase agreement Professional inspections Title insurance and appraisal ‡ Walk-through and final closing ‡ Home warranty

Full written disclosure protects your best interests
The Seller¶s Disclosure Statement reveals information that may affect your offer to purchase.

I will thoroughly review the Seller¶s Disclosure Statement with you, and help you determine how it might affect your offer.

Preparing the offer«
As your buyer¶s agent, I will work to:  Prepare an offer that will meet your needs and provide a solid basis for negotiating with the seller.  Apply information from the Competitive Market Analysis that will determine a realistic offer.  I will present your written offer to the sellers and negotiate on your behalf.  The sellers will have the choice of: ±Accepting your offer as presented ±Rejecting it completely ±Countering it

I will communicate to you the seller¶s response and, if necessary, suggest further negotiating options.

An accepted offer leads to a legally binding purchase contract
The purchase contract Contingencies Attorney review The closing process

Title insurance will protect your interests in the property
A title insurance policy:  Is based on a search of public records that discloses whether any others have a legal claim to the property  Insures you against loss due to certain title defects

An appraisal provides independent confirmation of the value of the home
An opinion of the property¶s value by an independent fee appraiser: 
Compares the value of the home to others of similar size, features and location  Is usually required by lenders  Can give you additional confidence in the value of the property

A home warranty can protect you from unforeseen risks 
Provides repair-or-replace coverage  Gives you peace of mind  Can be purchased by you or by the seller, as agreed upon in the contract

I will provide you with the details of a Home Protection Plan.

A walk-through prior to closing«
Lets you confirm the condition of the property. 

A thorough walk-through will help you determine if the property is in the condition you expect.  I will accompany you.  Should a concern arise during the walk-through, I will assist you in resolving it.

Financing Your Home

Mortgage pre-approval
Being pre-approved for a mortgage can greatly improve your negotiating position.  Sellers and their agents know that a pre-approved buyer is a serious one.  Speaking now with a mortgage specialist will give you a loan decision well in advance of making an offer.

The financing process
Financing your home is an involved process. I¶ll help you through it.
1. 2. 3. 4. 5. 6. 7. Loan application is completed and submitted to lender Lender orders appraisal, credit report, verification of your employment and assets Lender provides a good faith estimate of closing and related costs, plus initial Truth In Lending disclosures Lender evaluates application and support documents, approves loan and issues letter of commitment Closing is held, loan documents are signed and the loan is funded Lender disburses funds to the settlement or closing agent, seller is paid and title to the home is yours Required documents are recorded at the County office of records

Applying for a mortgage...
is the first step after your purchase offer is accepted.

The lender may request copies of: Current pay stubs Bank statements Credit card statements Investment/brokerage firm statements Loan statements Tax returns, usually for two years

Your mortgage application can be processed more easily if you are prepared with these documents.

Let¶s estimate the expenses of buying a home
Property Address: Sales Price: Down Payment: Amount Financed:
BUYER¶S COSTS: Loan Items: Loan Origination Fees Appraisal Fee Credit Report Additional Loan Fees Prepaid Items: Interest Hazard Insurance Mortgage Insurance Taxes Assessments Other Fees Recording Fees: Recording Fees Tax Stamps Other fees

____________________ ____________________ ____________________ ____________________

$________ $________ $________ $________

$________ $________ $________

$________ $________ $________ $________ $________ $________

Additional Settlement Charges: Survey $________ Pest Inspection $________ Home Warranty $________ Home Inspection Fee $________ Assessments $________ Other Fees $________

Expenses continued . . .
Total Settlement Charges $_____________ Down Payment $_____________ Total Estimate of Buyer¶s Costs: $_____________ Amount Financed $_____________ Interest Rate _____________% Term _____________ Estimated Monthly Payment: Principal and Interest $_____________ Mortgage Insurance (PMI) (if any) $_____________ Taxes $_____________ Insurance $_____________ Homeowners Assoc. Fee (if any)$_____________

Total Monthly Payment

$_____________

Note: This estimate has been prepared to assist the buyer in computing costs. Lenders and other related services will vary in their charges; therefore, these figures are not and cannot be guaranteed by your local Coldwell Banker® office, or by a Coldwell Banker Sales Associate.

Writing the Offer
Once you¶ve found the perfect home, I will write up the offer and ensure all paperwork and activities are completed so you can close on your property.

The Closing
This is the meeting where the transaction is finalized. I will guide you through all closing procedures to make your home officially yours.

In Conclusion
You should choose Chuck Yeager because:

I Am Ready To Go To Work For You Now! 
I will provide you with excellent service and support as guaranteed.  I have made a thorough market analysis of your new home.  I have developed a winning search plan.  I will make every effort to find your perfect home.  I have the resources of Coldwell Banker Hearthside Realtors

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.