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Final Assignment

Restaurant Name > Shan Village


Business Type

> Shan Traditional Food

Main Food

> Shan Noddle

Team Members

> 2 person

Saw Tun Lin , Nway Nway Soe

CONTENT

Executive Summary

Mission & Vision

Situation Analysis

Market Segmentation

Target Market

Marketing Plan

Executive Summary
The name of our shop is Shan Village. There is a Shan traditional restaurant.
All of our food are serving fast, fresh and healthy. We also use fresh meats
and vegetables. Main menu is Shan noddle ,other Shan traditional food and
cool drink . Shan noddle is from shan state (Taunggyi ). Our shop pricing are
fair and patron receive excellent customers services. The menu offering are
fast, simple, healthy and easy to prepare.
Now a day highly competitive environment, it is becoming increasingly
difficult to differentiate one Shan traditional food outlets from other. Our shop
can be divided in to tow market segments , who come visit to People park
person (families , individual) and office staff . Customer can do order by
phone or online (dont need to pay delivery service for order).Delivery order
service is just only near our shop area.
The shop established in June2015 in Yangon, location is people park ,
Sanchaung Township. This place is not difficult to find, also near with bus
stop and we had large car parking for keeping the cars. Shop decoration and
all of accessory are such a Shan traditional style and also staff uniform. This
is very characterize and attractive to our customers. Shop area is 20x30,
also our shop environment are very good for can get fresh air, nice view and
for release. Best service and delicious food from our shop, will satisfied our
customer.
The Shop budge is 200 lakh and total man power use 15 person. Owner is
Daw Nway Nway Soe and shareholder is U Tun Lin.

Shan Village
Shan Traditional Restaurant

Shan Village Menu

WELLCOME TO OUR SHAN


VILLAGE

Shan Noddel ( Our Main Food


)

Shan Noddle

Toe Houu Nway & Toe Houu


Kyaw

Shan Tha Min Chin & Fish


Mix Rice

Shan Traditional Food

Shan Hin Htut

Toe Houu Toat & Myay Oh Mie


Shae

Shan Village Service With


Traditional Dress

Future Plan
To

become the best Shan traditional food in

Yangon, Myanmar.
To

promote the customer health and

satisfaction.

To open branch shop to other township,

when our shop


well know.

Mission
To

provide best quality of food and reliable services to

our
customers.
To

create the trust customers, partners and employees.

Vision
provided

good quality and healthy food for our

customers
To

be a best Shan traditional restaurant in our market.

Situation Analysis
Strength
Safe
All

the healthy and not include the harm

ingredient are use fresh, vegetable, meat, etc

Shan

noddle is directly from Shan stage

Attraction
Order

shop style, fair price and good service

service time is very fast

Delivery

service can provide for over 5 dish and above

( near our shop environment )


Car

parking space is enough

Every

Sunday have special promotion

Situation Analysis
Weakness
Need

to pay entrance fee and car parking fee


Order Service can delay on every Sunday
Opportunities
Reasonable

price, fresh food, clean service will increase the


income and can promote the customer health .
When increasing sales opportunities can open other branch
Threats
Strong

competitors
Non durable produce
Low profit margin

Market Segmentation

Age

Income

Gender

Geographic

Demographic

Target Market
The market can be segmented into two
target population.

Individuals

Families

Situation Analysis
Marketing Research
Survey Form Sample

Situation Analysis
Total base user - 300
250

200

150

100

50

Sales Strategy

Sales Promotions

Public Relations

Advertising

Online Promotions

Marketing Plan
Promotion Mix
Sales Promotion
Every

Sunday have special promotion for our


customers

Direct Marketing
Create

facebook account and page

Create

website / wikipedia

Because most of Myanmar people are use nowday and they are
very interest in on line shopping .

Sales Promotion Schedule


Sr.No

Promotin Plan

Promotion Type

Promoiton Scheme

Grand Opening Ceremony Special Promotion

Lottery Gift for Every customer,Cool drink free and


10% discount ( Need take our shop coupon )

Every Sunday

Weekly promoiton

Buy 5 Dish & above, Get 1 Item free ( Can choose


our menu )

Holiday

Special Promotion

Lucky draw / any discount and other

Website Marketing
The website will rely on two methods of marketing as a
means for developing awareness of the site and
increasing the number of visitors.
The

website will be submitted to various search

engines.
Will

reference the website address on all printed

material
that is passed out including menus, business card, and
advertising media

Advertising
The goal of marketing strategy will be to raise awareness levels
regarding and offerings and value. The message well be that our
traditional food is a convenience, healthy fast-casual alternative
restaurant will employ several marketing outlets.
Print

media advertising > Special promotion guide for weekly

promotion
Flyers

> Passed around the near our shop with promotion coupons

attached to introduce our shop and name.


Online

Marketing > Describe at our website and page Shop name,

menu and special promotion ,shop address and contact number .

Printing Media Advertising


Plan
Sr
No

Printing Media
Type

Brand

Frequency

Total Cost

Directory

Yangon Business Directory

One Year One Time

Journal

7 Days

One Month Two Time

60,000

Newspaper

The Mirror

One Month Two Time

60,000

Total

150,000

270,000

Personal Selling

Special promotion for shop opening

ceremony

Promotion is every customers can get lottery

and one cool drink free, when opening shop


ceremony

Weekly special promotion on every Sunday

and ..

Good service for customer satisfication.

Process

Survey to customers feedback

Separate control of order received by ph or


online.

order service time is just 20min / 30min

order delivery time is between 45 min / 1

hour
( Just only near our shop area )

Physical Evedence

Attractive Shop Style

Convenience Location

Car Parking Enough

Good Service and can see nice view

Physical Evidence
Location > People Park , Sanchaung Township

Thank You ! For Your


Attention