Functional & Operational

PRESENTATION ON

FUNCTIONAL AND OPERATIONAL IMPLEMENTATION

FUNCTIONAL STRATEGIES
Functional strategy deals with a relatively restricted plan which provide the objective for a Specific function ,for the allocation of resources among different operations within that functional Area and for enabling a coordination between them for an optimal contribution to the achievement of the business & corporate-level Objective. Functional strategies are derived from business & corporate level strategies & implement through functional & operational implementation.

Strategy implementation is to align & fit the activities & capabilities of an organization with it¶s strategies. 

To implementation &align the functional strategies two fit are there 1. VERTICAL FIT 2. HORIZONTAL FIT

Vertical fit

The consideration of vertical fit leads us to define functional strategies in term of their capability to contribute to the creation of a strategic advantage for the orgnisation .we have the following functional strategies Strategic marketing management means focusing on alignment of marketing management with in an orgnisation with it¶s corporate & business strategies. Strategic financial management means focusing on alignment of Financial management with in an orgnisation with it¶s corporate & business strategies. To gain a strategic advantage. Strategic operation management implies focusing on alignment of operation management with in an orgnisation with it¶s corporate & business strategies to gain a strategic advantage. Strategic human resource management means focusing on the alignment of human resources management with in an orgnisation with it¶s corporate & business strategies to gain a strategic advantage.

Horizontal Fit horizontal fit means that there has to be an integration of the operation activity under taken to provide a product or service to a customer .these have to take place in course of operational implementation. Operation implementation is the approach adopted by an orgnisation to operational effectivness.when a orgnisation perform value ±creating activity optimally and in a way which is better than it¶s compititor,it result in operation effectiveness.

FUNCTIONAL PLAN & POLICY  

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FOR effective implementation, strategist have to provide directions to functional managers regarding the plan & policy to be adopted. Need of function plan & policies Function plan & policy are developed to ensure that The strategic decision are implemented by all part of org. .there is a basic availability for controlling activity in the different functional area of business. The time spend by functional manager on decision- making may be reduced as the plans lay down clearly what has to be done & the policies provided the discretionary fame work within which decision needed to be taken. ordination across the different function take place where necessary.

Financial Plans and Policies

The financial plan & policies of an orgnisation are related to the availabilty,usages,and management of funds Source of funds. Plan & policy related to the source of funds deals with Financing & capital mix decisions. Usages of fund Plan&policies related to the usages of fund deals with investment & assets-mix decision. Management of funds The major factor for which plans & policies related to the management of funds have to be made are :the system of finance,accounting,and budgeting ;management control system ;cash credit & risk management ,cost control,tax planing

Marketing plan and policies 

Plan and policies related to marketing have to be formulated and implemented on the basis of 4Ps¶ of marketing mix that is  Product  Price  Place  Promotion

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