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Main ideas and elements of
advertisements
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¦onsumer Behavior
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0 ectives of an ad. programme
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|dvertising as a translation of product
concept into consumer enefits

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¦lassification of advertisement
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|dvertising management
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|dvertising promotion strategies
& attitude change
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effectively in different situations
situations
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hat do consumers like and
dislike a out advertising ?
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Jreference of advertisement &
youths
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|dvertising liked due to
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Àmpact of cele rity in advertisement
on consumer ehaviour
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