BANKING SERVICES

Presented by,
Manohar
4th sem,mba
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INTRODUCTION
• The term bank is either derived from old Italian word banca or from a French
word banque both mean a Bench or money exchange table.
• A bank is a financial institution and a financial intermediary that
accepts deposits and channels those deposits into lending activities, either directly
or through capital market. A bank connects customers with capital deficits to
customers with capital surpluses.

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• PHASE 3 New phase of Indian Banking system with the advent of Indian Financial & Banking 3 . • PHASE 2 Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms. • PHASE 1 Early phase from 1786 to 1969 of Indian banks.HISTORY OF BANKING IN INDIA • The first bank in India was established in 1786. From 1786 till today it has gone through three distinct phases.

Major Players in India 4 .

International Bank (Competitor) 5 .

Marketing Mix • PRODUCT • PRICE • PLACE • PROMOTION • PEOPLE • PROCESS • PHYSICAL EVIDENCE 6 .

• Government of India owned the Imperial Bank of India in 1955. It is a government-owned corporation with its headquarters in Mumbai. it had assets of US$388 billion and 17. • State Bank of India (SBI) is an Indian multinational. Public Sector banking. which in turn became the State Bank of India. including 190 foreign offices.State Bank of India • Founded on 2nd July 1806 as Bank of Calcutta. and renamed it the State Bank of India. 7 . Bank of Madras merged into the other two "presidency banks" in British India. to form the Imperial Bank of India. and financial services company. Bank of Calcutta and Bank of Bombay. • As of December 2013. Maharashtra. with Reserve Bank of India (India's Central Bank) taking a 60% stake.000 branches. making it the largest banking and financial services company in India.

Market Capture 8 .

PRODUCT • DEPOSITS • ADVANCES & LOANS • CONSULTANCY • INVESTMENTS • INTERNATIONAL BANKIKNG 9 .

MICRO CREDIT. 10 . etc. ATM CARD. TRAVELERS CARD • DEMAT SERVICES • ONLINE MONEY TRANSFER • MOBILE BANKING. • CARDS: CREDIT CARD..Contd. INTERNET BANKING • AGRICULTURAL BANKING.

11 .PRICING • INTEREST RATES • CONSULTING FEES • COMMISSION Parameters for determining Price: • Bank product group price specification • Bank product price specification • Business partner price arrangement • Business partner price agreement.

PLACE • BRANCH • ATM • HOUSE / OFFICE (INTERNET BANKING & MOBILE BANKING) 12 .

13 ..Contd.

sponsorship. discount and commission. radio. theatres. • PRINT MEDIA. • PUBLICITY.Television.Gifts. etc. newspaper. campus visits. magazines.Road shows.Cross-sale (selling at competitors place). personalized service 14 . • SALES PROMOTION. incentives.PROMOTION • ADVERTISING .Hoardings. • PERSONAL SELLING. movies.

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PEOPLE • BRANCH MANAGER • FRONT LINE OFFICERS • EMPLOYEES • CUSTOMERS 17 .

18 . The operator gives a form to be filled and asks us to get the required documents. Finally ask us to deposit initial amount to start the savings account. Approach the counter and ask details for opening an savings account. take signatures and then our account is opened. Makes a confirmation.PROCESS For opening a Savings Bank Account Get the Token number and wait for our turn. Backstage/Invisi ble Process Onstage/Visi ble Process He then verifies the documents and request us to wait for further confirmation.

PHYSICAL EVIDENCE • SIGNAGE 19 .

• BILLBOARDS AND HOARDINGS 20 .

THANK YOU 21 .