HM1018-MARKETING FOR HOSPITALITY TOURISM

DHM-1C
1.Dilraj Kaur
2.Himanshu
3.Gagandeep Singh
4.Satnam Singh
5.Gursharan Singh
6.Abhishek Mehta
DATE-03November 2016
lecturer: Mrs Rashmi Kulkarni

Objective
Increase customer retention
 The method to improve the rating
 Better restaurant operation
 Grow market share

Table of contents            WHAT IS MARKETING ? WHAT ARE THE MARKETING 4P’S ? NAME OF THE RESTAURANT NEEDS. WANTS & DEMANDS OF KIDS KIDS MENU KIDS DRINKS MENU KIDS ACTIVITIES EVENTS PROMOTIONS STAFFING REFERENCES .

What is marketing ? Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. OR Marketing is the activity. partner and society at large.delivering and exchanging offering that have value for customers. clients . set of institutions and process for creating . communicating .   .

MARKETING 4 P’S .

Name of Restaurant .

This zesty restaurant has served many over 20 years. warm tacos and big burrito with refried beans and Mexican rice . Popular dishes include our sizzling Fajitas.ABOUT CHA CHA CHA   Cha Cha Cha is one of Singapore's oldest Mexican restaurant serving fuss-free Mexican food in a casual family-friendly environment in two locations: the vibrant dining district of Holland Village and Sixth Avenue off Bukit Timah Road.

NEEDS. Needs is the basic human requirement like shelter. clothes. WANTS & DEMANDS OF KIDS It is a state of deprivation. water et . food.

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Many people read newspaper so when they will see the ads there they can easily know about us. Pamphlets Distributing pamphlets near the schools and mrt stations can also be very helpful.Advertisement Newspaper All the local and popular newspaper should be focused upon to make the restaurant popular and famous. So tv is also the main part of our promotion Social Media Add the information in the facebook . twitter. Television Tv is the medium to reach a large amount of people with the time of just few seconds. instagram . . Be careful the information must be correct and purposeful. Some people do not have a time to read newspaper watch television so this media is very effective .

.KIDS ACTIVITY  PAPER BAG PINATA This is a very simple version of a Pinata making it a suitable craft to do with large groups of childran. Its much less messy then the paper Mache version.

KIDS ACTIVITY  PAPER PLATE SUN IMAGES OF THE SUN are themes that appears frequently in Mexican art… This is a simple craft made from a paper plate and a child’s hand print cutouts. These would surely add to the ‘Fiesta’ spirit when hung about the room! .

scissors.KIDS ACTIVITY  MAKE MEXICAN FLOWERS Need: Tissue paper in a variety of colours. . and floral wire or colored pipe cleaners.

. Colours should be a pencil or crayon foam.KIDS EVENTS      ART CONTESTS FOR KIDSIt is held on first Sunday of every month from 10am to 1pm. The colour should be free from any chemical substances because sometime kids will eat. There should be a recycle paper used in the event.

salsa and guacamole. Make sure safety precautions should followed. It should be on 2nd Sunday of every month from 4pm to 6pm and certificates Should be given to the kids for their encouragement. When 1 side is brown. Provide a safety apron. Cook's Note: Ask your adult helper to help you to put the skillet on the cook top and turn the heat to medium. Using a spatula. for garnish     Directions Lay the tortillas flat on a cookie sheet. gently lift the edge so you can check. Add the tortilla to the skillet and cook until it is lightly brown. Use a spatula to transfer to individual plates or a large platter. turn the tortilla over and cook the other side until brown and the cheese is all gooey. chef caps and Gloves should be provided to the kids. Fold the tortillas in half over the cheese to make a half-moon. . for garnish Salsa. Sprinkle some of the cheese on 1 half of each tortilla. for garnish Guacamole. Try not to get it too close to the edge. Top them with the sour cream. Repeat with remaining butter and tortillas. about 2 minutes.KIDS EVENT   LITTLE CHEF CONTEST Cheese Quesadilla – Ingredients 4 (10-inch) flour tortillas 1 cup grated cheese. Warm a skillet over low heat and add 1 tablespoon of the butter. sharp Cheddar or Mexican blend 4 tablespoons butter Sour cream.

KIDS EVENT  FANCY DRESS CONTEST-  It should be held on last Sunday on every month at 1pm to 4pm. Dresses should be affordable and comfortable.      . When they perform there should be a picture clicking and after the contest give them picture frame and Certificate to make them more Confident in future. Dresses should be themed on roll models which children like to being more as compare to others.

organise one day a week when children will be able to get their favourite dessert or a delicious fresh juice for free. . Reward children who score goods grade in their school with free toys. Sunday all day: let the meals be free for the children below 10 years Celebrate Birthday with us Get Birthday cake Freeee.Promotion     Happy hours for kids.

PROMOTION There should be happy wheel Discount offer once a day in every Week. If kids will get more and more discount on their foods then they will visit again and again in your restaurant. There should be a great discount on kids food or drinks . .

 .Age group of kids friendly restaurant should be up to 21 yrs.Staffing AGE GROUP. prepare the staff for any incidents.  Staff must provide them service with a warm welcome.  Staff should be well trained for all the additional demands .  Staff should have a diploma of hospitality management .  Small team wearing cartoon costumes can be assigned in welcoming staff.  Male Staff 2 And Female Staff 3  STAFF REQUIREMENTS  The staff must be kids friendly must be kids lover.  Staff should have command on english language.

.15159.64.sg/search?q=kids+drink+menu&espv=2& source=lnms&tbm=isch&sa=X&ved=0ahUKEwji-6DVs4vQAhXKOY8KHb6 xBOUQ_AUICCgB&biw=1366&bih=662 https://www.0.google.3..chiquito.0.sg/ https://www.com/recipes/paula-deen/cheese-quesadillas-re cipe..7..1.3.0.BCHfhLSHTb4 https://www.foodnetwork..google.3.1221.64.613..img..0l10.0j5j4-1.0 .239.0..436.1313.1c.com.1c.0.com.13316.sg/search?espv=2&biw=1366&bih=662&tbm=isch &sa=1&q=kids+promotion&oq=kids+promo&gs_l=img.google..0.10.8..REFERENCES http://www.2989.0.uk/menus/kids-and-young-adults-menu http://www..7.Sm2W AQKms40 https://www.0j4j3.8.2.6.co..0.14418.1.1.sg/search?espv=2&q=kids+menu+mexican&oq=k ids+menu+mexcian&gs_l=serp.0.1.14826.0.2..com.0i67k1.0. 1302.10.com..serp.google.sg/search?espv=2&biw=1366&bih=662&tbm=isc h&sa=1&q=kids+event&oq=kids+event&gs_l=img.12240.30i10k1.0l4j0i5i30k1l3j .0.0....0. 0.com.html http://chachacha.