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2nd Yr, 3rd sem.

S. MARIA
NOVELLA

HISTORY OF ARCHITECTURE-III
RENAISSANCE & THE CULT OF PERSONALITY

2010 11

leonardo

The Dome
of
St Peter's
Basilica

RENAISSANCE
AND
THE CULT OF
PERSONALITY

INTERIOR
VIEWS OF
Bldg. OF
HIGH
associate professor

Ar. TARUN GUPTA

Martin
luther

giovanni

michelang
elo

B.Arch., M.Arch., M.CoA, M.AIIA, M.IIV, M.NDTF

2nd Yr, 3rd sem.


S. MARIA
NOVELLA

The Dome
of
St Peter's
Basilica

HISTORY OF ARCHITECTURE-III
RENAISSANCE & THE CULT OF PERSONALITY

2010 11

CULT OF PERSONALITY
The word CULT pejoratively
refers to a group whose beliefs
or practices are considered
strange

leonardo

Martin
luther

[Pejoratives are abusive words , they are grammatical forms which

denote a negative effect, they express the contempt or distaste of the speaker]

a group which is a minority in


society.
The word originally denotes a
system of ritual practices.
INTERIOR
VIEWS OF
Bldg. OF
HIGH
associate professor

Ar. TARUN GUPTA

giovanni

michelang
elo

B.Arch., M.Arch., M.CoA, M.AIIA, M.IIV, M.NDTF

2nd Yr, 3rd sem.


S. MARIA
NOVELLA

The Dome
of
St Peter's
Basilica

HISTORY OF ARCHITECTURE-III
RENAISSANCE & THE CULT OF PERSONALITY

2010 11

HOW CULT OF PERSONALITY


ARISES_
when an individual uses mass
media
create an idealized and heroic
public image
The public image is created
through unquestioning flattery
and praise
Cults of personality are often
found in dictatorships.
GUPTA
A cult Ar.ofTARUN
personality
is similar to

INTERIOR
VIEWS OF
Bldg. OF
HIGH
associate professor

leonardo

Martin
luther

giovanni

michelang
elo

B.Arch., M.Arch., M.CoA, M.AIIA, M.IIV, M.NDTF

2nd Yr, 3rd sem.


S. MARIA
NOVELLA

The Dome
of
St Peter's
Basilica

HISTORY OF ARCHITECTURE-III
RENAISSANCE & THE CULT OF PERSONALITY

2010 11

USE_
The modern usage of the
phrase "Cult of Personality"
focuses much less on direct
government control of media
and more on individuals who
have a large following of people
who see these individual as
"More than Human".
The modern usage of the
phrase "Cult of Personality"
focuses on the ISSUES/

INTERIOR
VIEWS OF
Bldg. OF
HIGH
associate professor

Ar. TARUN GUPTA

leonardo

Martin
luther

giovanni

michelang
elo

B.Arch., M.Arch., M.CoA, M.AIIA, M.IIV, M.NDTF

2nd Yr, 3rd sem.


S. MARIA
NOVELLA

During the peak


HISTORY OF ARCHITECTURE-III
2010 11
RENAISSANCE & THE CULT
PERSONALITY
ofOFtheir
regimes,

these
leaders
were presented
as god-like and
infallible.
Their
portraits
were hung in
homes
and
giovanni
public buildings,
with artists and
poets
legally
required
to
produce
only
works
that
glorified
the
B.Arch., M.Arch., M.CoA, M.AIIA, M.IIV, M.NDTF
leonardo

The Dome
of
St Peter's
Basilica

Martin
luther

michelang
elo

INTERIOR
VIEWS OF
Bldg. OF
HIGH
associate professor

Adolf Hitler
Ar. TARUN GUPTA

2nd Yr, 3rd sem.


S. MARIA
NOVELLA

The Dome
of
St Peter's
Basilica

HISTORY OF ARCHITECTURE-III
RENAISSANCE & THE CULT OF PERSONALITY

2010 11

HISTORY_
Monarchs were almost always
held in enormous reverence/
respect/ admiration.
Due to the principle of the
divine right of kings, they were
said to hold office by the will of
God.
The spread of democratic ideas
in Europe and North America in
the 18th and 19th centuries
made it increasingly difficult for

INTERIOR
VIEWS OF
Bldg. OF
HIGH
associate professor

Ar. TARUN GUPTA

leonardo

Martin
luther

giovanni

michelang
elo

B.Arch., M.Arch., M.CoA, M.AIIA, M.IIV, M.NDTF

2nd Yr, 3rd sem.


S. MARIA
NOVELLA

The Dome
of
St Peter's
Basilica

HISTORY OF ARCHITECTURE-III
RENAISSANCE & THE CULT OF PERSONALITY

2010 11

DEVELOPMENT
Subsequently; Photography,
Sound recording, Film and Mass
production, as well as public
education and techniques used
in commercial advertising,
enabled political leaders to
project a positive image like
never before.
These circumstances in the 20th
century enabled best-known
personality cults to arose.
Ar. TARUN GUPTA

INTERIOR
VIEWS OF
Bldg. OF
HIGH
associate professor

leonardo

Martin
luther

giovanni

michelang
elo

B.Arch., M.Arch., M.CoA, M.AIIA, M.IIV, M.NDTF

2nd Yr, 3rd sem.


S. MARIA
NOVELLA

The Dome
of
St Peter's
Basilica

HISTORY OF ARCHITECTURE-III
RENAISSANCE & THE CULT OF PERSONALITY

2010 11

REASON
Personality cults were first
described in relation to
totalitarian regimes that sought
to radically alter or transform
society according to radical
ideas.
Often, a single leader became
associated with this
revolutionary transformation,
and came to be treated as a
benevolent/ caring "guide" for

INTERIOR
VIEWS OF
Bldg. OF
HIGH
associate professor

Ar. TARUN GUPTA

leonardo

Martin
luther

giovanni

michelang
elo

B.Arch., M.Arch., M.CoA, M.AIIA, M.IIV, M.NDTF

2nd Yr, 3rd sem.


S. MARIA
NOVELLA

The Dome
of
St Peter's
Basilica

HISTORY OF ARCHITECTURE-III
RENAISSANCE & THE CULT OF PERSONALITY

2010 11

REASON
This has been generally the
justification for personality cults
that arose in totalitarian
societies of the 20th century,
such as those of Adolf Hitler and
Joseph Stalin.

leonardo

Martin
luther

giovanni

michelang
elo

INTERIOR
VIEWS OF
Bldg. OF
HIGH
associate professor

Ar. TARUN GUPTA

B.Arch., M.Arch., M.CoA, M.AIIA, M.IIV, M.NDTF