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Threat of:
1. intense segment
rivalry
2. new entrants
3. substitute products
4. buyers¶ growing
bargaining power
5. suppliers¶ growing
bargaining
power


  


 
   

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THE BCG GROWTH-SHARE MATRIX

 portfolio planning model .&& 


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o Dogs

  
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- Itcan attack the market leaders;
- It can attack firms of it·s own size that are not
doing the job and are underfinanced
- It can attack small, local and regional firms

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- Frontal Attack ( ,*
- Flank Attack (, 

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- Encirclement attack (,  
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- Bypass Attack(2. '*
- Guerrilla Attack ( *


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ÕChannel
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Thank You

Vivek Birla