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Team Xcelerate, JBIMS

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Ashish Petkar
9595789515

Milind Thakur
8828491882

Pratiksha Bhomle
8308969847

ashishpetkar18@jbims.edu

milindthakur@jbims.edu

pratikshabhomle18@jbims.edu

Segmentation for Maharashtra region


Segment

Tourist profile

Present modes
of transport

Constraints
for TM

Hotels &
Restaurants

Tourists:
Foreigners &
wealthy Indians

Small cabs &


tourist vehicles

Considerable
investment

Tours & Travels

Indian families

Buses

Starting custom
trips

Public Transport
(MSRTC)

Passengers

Buses

Reluctancy of
MSRTC

Private Transport
(buses,
minidoors)

Passengers

Buses, autorickshaws, jeeps,


minidoors

Unjustified to
switch from
current vehicles

Govt. bodies for


promoting
tourism

Tourists exploring
India

NA

Small scale of
business

Cars

Useful to only
handfuls, huge
marketing costs

Individuals

Large families

Targeting: Guesstimates for potential sales


Segment

Big Hotels &


Restaurants

Tours &Travels
Public
Transport
(MSRTC) head
depots
Private
Transport
(buses,
minidoors)
Govt. bodies
for promoting
tourism

No.s in
the
region
500

150

500

30000

Estimat
ed
Target
350

150

500

30000

100

Expected
value
(vehicles)

Profitability

700

Moderately
high
(Moderate
marketing)

600

Moderately
high
(Moderate
marketing)

1500

Very high
(Minimal
marketing)

200

20

Moderate
(Moderate to
high
Marketing)
Fairly high
(Minimal
marketing)

Verdict

Targeting MSRTC
TM can easily sell Winger to MSRTC
as they need such vehicles for
unplanned and seasonal passenger
demand
Serving
the
passengers
choice
A reliable and trustworthy
partner
who
can
provide
custom, quality vehicles for
public transport.

Minimal constraints as we
only have to convince MSRTC
for this deal, which isnt very
difficult. But the frequency of
repurchase is not attractive.

Pitching
directly
to
the
management
of
MSRTC,
thereby eliminating advertising
costs
and
minimizing
marketing costs. Meetings &
Presentations with officials is
the way.

ST depots experience varying demands


from passengers, where the demand
peaks at particular time whereas it falls
sometimes. Winger solves the problemDepart winger as & when 10- 12
passengers request for a bus. When
passengers are less, use winger

Targeting Big hotels & Restaurants


The industry needs vehicles that
can carry 10-12 people at a time to
& from hotels & restaurants.
Vehicles can be provided on
demand to the customers staying.
A grand vehicle for a supergrand hotel, at sub-grand price,
satisfying all your needs.

Investing in Winger vehicles


is a considerable investment
for these players. Convincing
them for the usefulness and
suitability of Winger is a
difficult task.

Pitching directly to
the
management of hotels &
restaurants,
thereby
eliminating advertising costs
and minimizing marketing
costs. Digital marketing can
be useful in getting the
attention of target segments.

These entities often dont have their


own vehicles, so they hire cabs for
transportation. Buying Winger will
enable them to be self-sufficient for
transportation. Also, Winger will
help the industry for sight-seeing
purpose.

Targeting Tours & Travels


Tours & Travels industry has a wide
reach in Maharashtra. This industry
has a potential to offer services to
individual families. Also, small group
trips need medium sized vehicles, for
which Winger is an ideal candidate.
Even laptops are custom
made. When will you provide
your customers their custom
trips? Go with their wants as
were here with you, always!

Starting
something
like
custom/ mygang trip is a
constraint for T&T industry
and so is selling Winger to
them.

Market
Winger
as
a
necessary
but
unnoticed
product.
Use
digital
marketing
as
well
as
traditional
marketing
approach. Market with the
theme A trip, made just for
your gang.

Winger is the best fit vehicle for a trip


of a big family, giving comfortable
journey. Winger can also be extremely
useful in small distance tours and intercity tours (like Mumbai Darshan).

Rent-o-Winger

Problem