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  • Go-Jek Competitive Advantage Analysis: TIROCA and VRIN

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    Rendy Franata
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    Go-Jek has four competitive advantages over others: patent, brand, product development capability, and product/service innovation. These variables create a strong competitive advantage. The analysis recommends that Go-Jek further increase and develop these strengths to maintain its competitive position in the market.

    Original Description:

    VRIN VRIO TIROCA

    Original Title

    Bistrat TIROCA Gojek

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    Go-Jek has four competitive advantages over others: patent, brand, product development capability, and product/service innovation. These variables create a strong competitive advantage. The analysis recommends that Go-Jek further increase and develop these strengths to maintain its competitive position in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    303 views4 pages

    Go-Jek Competitive Advantage Analysis: TIROCA and VRIN

    Uploaded by

    Rendy Franata
    Go-Jek has four competitive advantages over others: patent, brand, product development capability, and product/service innovation. These variables create a strong competitive advantage. The analysis recommends that Go-Jek further increase and develop these strengths to maintain its competitive position in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Wahyu Fahrul Ridho 29116013

    Abdul Rasyid Romadhani 29116028


    Langgeng Setyono 29116009
    M. Balya Malkan F. 29116208
    TIROCA AND VRIN ANALYSIS OF GO-JEK
    INDONESIA
    Based on the analysis, there are 4 variables that
    have competitive advantage over others.
    Patent
    Brand
    Product Development Capability
    Product and service innovation

    Those variables creates strong competitive


    advantage among others.

    It doesnt necessarily to be one process, but it also


    integratingly
    CONCLUSION

    Gojek should increase its strength


    and develop it further to gain
    competitive advantage and
    sustain its position in the market

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