The Indian face of global banking.

SPPLY CHAIN MANEGMENT&MARKETING STRATEGIE..\..\Desktop\YouTube Shahrukh Khan- ICICI BanK - Vry Cute.flv

Agenda
ICICI Bank today Retail banking Corporate banking & structured finance Merger process Financial performance

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ICICI Bank today (contd.)
ICICI Bank is well positioned to redefine the banking model by focussing on the untapped potential in the profitable retail business segments and leveraging its superior delivery capabilities and lower operating costs in the underserved corporate banking business

Retail banking

Corporate banking

Structured finance

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Canada USA

UK China UAE Singapore

Phase I

: Offices opened/to be opened shortly

Phase II : Geographies under advanced stage of evaluation

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ICICI Bank today 

Large capital base Vast talent pool Low operating costs Technology focus Strong corporate relationships
India¶s largest private sector bank and one stop financial solutions provider with a diversified and de-risked business model    

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SPPLY CHAIN MANEGMENT 

Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers . Supply Chain Management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.

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Services of ICICI Group
Group

Wholesale Banking
‡Corporate Finance ‡Project Finance ‡Commercial Banking ‡Investment Banking ‡Venture Capital
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Retail Banking
‡Accounts ‡Deposits ‡Bonds ‡Credit Cards ‡Mortgages ‡Auto loans ‡Personal Loans ‡Depository

dot.com Ventures & Investments
Web Trade Housing portal Other retail finance portals Investments - Portals - Software - Networking - Media

e-Platforms
‡Payment Gateway ‡Financial vertical ‡Switch

Technology Backbone & Services
‡Financial vertical ‡Global transaction processing ‡Web technologies

PRODUCT OF ICICI
Banking 
   

Insurance & Investment 
   

Personal Banking Global Private Clients Corporate Banking Business Banking NRI Banking

Life Insurance General Insurance Securities Mutual Fund Private Equity Practice

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Distribution strategy
Internet Banking

2200 ATMs

614 Branches

ICICI Customers Call center

75 ICICI centers

8,000 Agents

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Home Loans Auto Loans Nov 1998 Feb 1999

Consumer Durable Loans

Dealer Funding

Personal Loans

Credit Cards

Apr 1999

May 1999

Nov 1999

Jan 2000

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Distribution strategy 
   

Cross selling of products as a major of focus. Creation of concept of DSA (direct selling agent). Creation of concept of DST (direct selling team). Effort on the part of the bank to reach the customer rather than waiting for the customer. Use of internet,mobial,ATM¶s,and other technological device to reach and serve the customers.

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ICICI Bank Initiatives
SME Portal - Internet Banking Gateway for B2B sites

Supply Chain Financing on B2B loops

Subsidiary network role in technology financing

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Marketing Strategy of ICICI 

7 P's of marketing of ICICI Bank Product Mix - Deposits - Investments - Anywhere Banking - Loans - Cards - Demat Services - Mobile Banking - NRI Services 



Pricing Mix Place - Location of Branchs - Location of ATM's Promotion Mix Process Physical Evidences People 

  

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Supply Chain B2B Solution
ABC Ltd ICICI Bank
Purchase Order

SME Dealer

Dealer Overdraft Account

ERP Interface

Despatch Invoices

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Leveraging Technology to enhance delivery capabilities

Smart Card

Empanelled expert for B2B Solutions tax and accounting advice

Portals

Web Trading

Technology

e-Commerce initiatives

Internet Banking
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Mobile Banking

Call Centre

ICICI Bank¶s strategy to capture retail potential
Strong corporate relationships

Achieving leadership in retail financial services

Brand

Technology

« the core of this strategy is our relentless focus on the customer and crossselling of products
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Operational excellence

Catalyzing cross-sell

Internet Banking

Call Centers

500 Outlets

1005 ATMs

Customized cross-selling by leveraging relationships, brand and technology

Fixed deposits Power Pay

Bonds Consumer loans

Life insurance Auto & home loans

Health insurance Credit & debit cards

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